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Author: Chris Sewell
Publisher:
ISBN: 9781533527813
Category :
Languages : en
Pages : 48
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Book Description
The problem you have now is that you must compete against attorney's you never had to battle before.The young attorney who just graduated from law school last year knows how to use the latest 'New Economy' strategies to get clients you never get a chance to get.That's why I created this resource because there's one class of client those youngster lawyers can't easily attract.I'm talking about affluent clients.The affluent are not easily impressed with fancy websites, Google , Facebook, or Youtube videos.The affluent use different criteria to higher professionals like you. I want to cover those criteria in this resources and show you how to position your legal practice to use your years in the legal industry as an asset.
Author: Chris Sewell
Publisher:
ISBN: 9781533527813
Category :
Languages : en
Pages : 48
Get Book Here
Book Description
The problem you have now is that you must compete against attorney's you never had to battle before.The young attorney who just graduated from law school last year knows how to use the latest 'New Economy' strategies to get clients you never get a chance to get.That's why I created this resource because there's one class of client those youngster lawyers can't easily attract.I'm talking about affluent clients.The affluent are not easily impressed with fancy websites, Google , Facebook, or Youtube videos.The affluent use different criteria to higher professionals like you. I want to cover those criteria in this resources and show you how to position your legal practice to use your years in the legal industry as an asset.
Author: David V. Lorenzo
Publisher:
ISBN: 9780938065128
Category : Practice of law
Languages : en
Pages : 138
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Book Description
Attracting and retaining more clientsJob number one in every law firm is to attract and retain more clients. But how do you go about that challenging task? How do you know the marketing work in which you are investing scarce hours and dollars will actually pay off?David V. Lorenzo's Client Attraction Secrets provides a practice-proven roadmap to increasing law firm revenue without increasing your hours. His techniques might even allow you to shorten your workweek.Your results will depend on how enthusiastically and creatively you implement Mr. Lorenzo's suggestions, but know beforehand that the techniques detailed have worked for a wide variety of lawyers, in all types of practices, in good economic times and bad.Mr. Lorenzo has helped attorneys in ambitious solo practices, mid-sized firms, and multi-national behemoths. But what he most enjoys is helping lawyers build lifestyle-friendly niche practices that generate a comfortable income while permitting a healthy working/living balance.His book explains how he does it.
Author: Davina Frederick
Publisher: Unstoppable CEO Press
ISBN: 9781955242004
Category :
Languages : en
Pages : 224
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Book Description
To operate a profitable, successful law firm business- particularly a practice that generates seven figures annually- besides being a competent lawyer, you need to invest in learning how to be a good steward of your business, a CEO, and a leader. Specifically, you must learn to attract better clients (mission, marketing, and sales), leverage your resources (time, team, and systems), and master money management (capital, strategy, and asset accumulation). Mastery of these skills is critical to the growth of a successful practice. This book teaches you how to attract more clients through strategic marketing of your law firm's services. In this book, I've chosen to focus on client attraction and marketing so we can take a deep dive into the subject. This book also addresses one aspect of the solo or small firm lawyer's problem: revenue growth. It is my belief that the other problems can be more easily addressed if the cash is there to help fund solutions for them.
Author: Chad H Gettleman
Publisher: Aspatore Books
ISBN: 9780314194732
Category : Lawyers
Languages : en
Pages : 0
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Book Description
Attracting and Retaining Clients is an authoritative, insiders perspective on best practices for client development in smaller law firms. Featuring managing partners and founders from successful firms across the nation, these experts guide the reader through the key issues that come into play when retaining clients, and how to address some of the unique challenges that arise in attracting blue-chip clients to a niche firm. These top lawyers give advice on understanding the marketplace in order to position the firm to attract new business and discuss the importance of a continued commitment to marketing from all attorneys. From networking and speaking engagements to preparing a pitch for potential clients, these leaders reveal their strategies for highlighting the strengths of a smaller, boutique firm, including cost, ease of communication, and experience within a specific area. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to business success in this unique and challenging arena.
Author: William Winston
Publisher: Routledge
ISBN: 1135022933
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author: Margaret Grisdela
Publisher: Lulu.com
ISBN: 0979567408
Category : Law
Languages : en
Pages : 162
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Book Description
Author: Andrew Stickel
Publisher: Independently Published
ISBN: 9781790417957
Category : Law
Languages : en
Pages : 174
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Book Description
Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, "Need legal help? Hire me!" and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a "community of leads" Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level.
Author: Michelle Peters
Publisher:
ISBN: 9781798634127
Category :
Languages : en
Pages : 130
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Book Description
Would you like more - or higher quality - clients for your legal practice? Have you had little or no training in how to attract your ideal clients, and are you suspicious of traditional marketing and 'sales' tactics? If so, then this book is for you. The Client Magnet Formula enables you to dramatically increase the number of clients you attract and let's you to work only with those who appreciate you and don't quibble about fees. Applying the Client Magnet Formula means you won't have to 'sell' your services or do anything that feels unprofessional. By applying the strategies and systems in this book you will: (1) Learn how to use a powerful Client Magnet to attract significantly more enquiries from your ideal clients (2) Develop a Client Attraction System to consistently and predictably attract new enquiries, freeing you from time-consuming networking and the uncertainty of referrals (3) Discover the secret to helping clients see the true value of your services, so you can increase your fees and still have them say 'yes' (4) Create a Client Conversion System to dramatically increase your success at turning enquiries into clients. Whether you're a lawyer with an established practice or have only recently set one up, this book is essential reading if you want to increase the quantity and quality of your clients in a way that's both ethical and which actually works. Download the FREE worksheets that accompany the book at https://www.thebusinessinstructor.com/book/About the Author: Michelle Peters practised as a solicitor at a large international firm in London. As The Business Instructor, she now helps lawyers attract more clients and increase their profits without working more hours. Michelle strongly believes that to grow a practice you need to be good at the business of law as well as the practise of law. Her strategic advice, training (including marketing and conversion skills) and mentoring ensure her clients know what to do, how to do it, and - most importantly - get it done.
Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795325967
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients. In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluent covers: Cracking affluent groups Influencing opinion leaders of the affluent Gaining high-caliber endorsements Leveraging your contacts “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
Author: Henry W. Ewalt
Publisher: American Bar Association
ISBN: 9781604420272
Category : Law
Languages : en
Pages : 396
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Book Description
This book will help lawyers build better, stronger, and smarter relationships with their clients. From educating the client about the law to eliciting quantifiable feedback by using surveys, this updated edition covers legal marketing in an easy-to-read, well-organized and practical manner.
