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Author: Pauline Brown
Publisher: HarperCollins
ISBN: 0062883313
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
Author: Pauline Brown
Publisher: HarperCollins
ISBN: 0062883313
Category : Business & Economics
Languages : en
Pages : 223
Get Book Here
Book Description
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
Author: Rochelle T. Mucha
Publisher: Booksurge Publishing
ISBN: 9781439238493
Category : Aesthetics
Languages : en
Pages : 0
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Book Description
A pioneering book about the intersection of business and the arts, revealing how Aesthetic Intelligence can fuel creativity and innovation, and work to integrate these into the fabric of your culture.
Author: Trevor Pateman
Publisher: Routledge
ISBN: 1317232550
Category : Philosophy
Languages : en
Pages : 240
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Book Description
First published in 1991. The arts can only thrive in a culture where there is conversation about them. This is particularly true of the arts in an education context. Yet often the discussion is poor because we do not have the necessary concepts for the elaboration of our aesthetic responses, or sufficient familiarity with the contending schools of interpretation. The aim of Key Concepts is to engender a broad and informed conversation about the arts. By means of over sixty alphabetically ordered essays, the author offers a map of aesthetics, critical theory and the arts in education. The essays are both informative and argumentative, with cross-references, a supporting bibliography and suggestions for further reading.
Author: Fiona Fui-Hoon Nah
Publisher: Springer
ISBN: 3319208950
Category : Computers
Languages : en
Pages : 796
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Book Description
This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
Author: Luana
Publisher: Lulu.com
ISBN: 1483454797
Category : Art
Languages : en
Pages : 120
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Book Description
We all can name some of the Africanist aesthetic-structures that fuel African American and American art ... Syncopation, Improvisation, Call and Response, Cool, Polyrhythm, or Innovation as an ambition- But there are many, many more. What Makes That Black? The African-American Aesthetic identifies and defines seventy-four elements of the aesthetic through text and illustration. Using the magnificent camerawork of R.J. Muna, Sharen Bradford, Jae Man Joo, Rachel Neville, James Barry Knox, and more- as they point their cameras at Alonzo King LINES Ballet, Complexions Contemporary Ballet, and jazz artists such as Cécile McLorin Salvant and Wynton Marsalis- a specific artistic consciousness or sensibility visually unfolds. Luana even joins the camera crew as she shoots Oakland Street Graffiti.
Author: Jill Bennett
Publisher: Bloomsbury Publishing
ISBN: 1350069205
Category : Philosophy
Languages : en
Pages : 369
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Book Description
Engaging with contemporary issues responsibly and creatively can become a very abstract activity. We can sometimes find ourselves talking in terms of theories and philosophies which bear very little resemblance to how life is actually lived and experienced. In Thinking in the World, Jill Bennett and Mary Zournazi curate writings and conversations with some of the most influential thinkers in the world and ask them not just why we should engage with the world ,but also how we might do this. Rather than simply thinking about the world, the authors examine the ways in which we think in and with the world. Whether it's how to be environmentally responsible, how to think in film, or how to dance with a non-human, the need to engage meaningfully in a lived way is at the forefront of this collection. Thinking in the World showcases some of the most compelling arguments for a philosophy in action. Including wholly original, never-before-released material from Michel Serres, Alphonso Lingis, and Mieke Bal, the different chapters in this book constitute dialogues and approachable essays, as well as impassioned arguments for a particular way of approaching thinking in the world.
Author: David Keyson
Publisher: Springer
ISBN: 3642251676
Category : Computers
Languages : en
Pages : 398
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Book Description
This book constitutes the refereed proceedings of the Second International Joint Conference on Ambient Intelligence, AmI 2011, held in Amsterdam, The Netherlands, in November 2011. The 58 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers cover a wide range of topics such as haptic interfaces, smart sensing, smart environments, novel interaction technologies, affecting human behaviour, privacy and trust, landscape and ambient assisted living.
Author: Sunny Xiang
Publisher: Columbia University Press
ISBN: 0231551916
Category : Literary Criticism
Languages : en
Pages : 240
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Book Description
Why were U.S. intelligence organizations so preoccupied with demystifying East and Southeast Asia during the mid-twentieth century? Sunny Xiang offers a new way of understanding the American cold war in Asia by tracing aesthetic manifestations of “Oriental inscrutability” across a wide range of texts. She examines how cold war regimes of suspicious thinking produced an ambiguity between “Oriental” enemies and Asian allies, contributing to the conflict’s status as both a “real war” and a “long peace.” Xiang puts interrogation reports, policy memos, and field notes into conversation with novels, poems, documentaries, and mixed media work by artists such as Theresa Hak Kyung Cha, Kazuo Ishiguro, Ha Jin, and Trinh T. Minh-ha. She engages her archive through a reading practice centered on tone, juxtaposing Asian diasporans who appear similar in profile yet who differ in tone. Tonal Intelligence considers how the meaning of race, war, and empire came under pressure during two interlinked periods of geopolitical transition: American “nation-building” in East and Southeast Asia during the mid-twentieth century and Asian economic modernization during the late twentieth century. By reading both state records and aesthetic texts from these periods for their tone rather than their content, Xiang shows how bygone threats of Asian communism and emergent regimes of Asian capitalism have elicited distinct yet related anxieties about racial intelligibility. Featuring bold methods, unlikely archives, and acute close readings, Tonal Intelligence rethinks the marking and making of race during the long cold war.
Author: Piero Ferrucci
Publisher: Penguin
ISBN: 1101135549
Category : Self-Help
Languages : en
Pages : 240
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Book Description
The bestselling author of The Power of Kindness shows how the ability to appreciate beauty-far from being a luxury or an afterthought-is vital to leading a happy, balanced, and satisfying life. Beauty is all around us-in a flower, a song, the sound of falling water, or a dramatic painting. We often think of it as just "window dressing." But it's not. It is the balm of our existence, and we cannot live full and satisfying lives without it. Transpersonal psychologist Piero Ferrucci helps us to see everyday beauty in a whole new way-and to understand its powers to guide us through periods of darkness or stress, to speed recovery, to make life feel purposeful. He uses stories, case studies, clinical histories, and anecdotes to explain how different kinds of beauty complement and complete our lives in different ways. So much of the malaise and low-grade depression we may find in our lives and those of people we love is due to our inability to understand the extraordinary power-and necessity-of taking time to "smell the flowers." Ferrucci shows how we can place ourselves in closer proximity to the therapeutic healing that only beauty can bring.
Author: Parker J. Palmer
Publisher: Mercer University Press
ISBN: 9780865543584
Category : Education
Languages : en
Pages : 280
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Book Description
