Aesop & the CEO

Aesop & the CEO PDF Author: David Noonan
Publisher: Nelson Books
ISBN: 9780785260103
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.

Aesop & the CEO

Aesop & the CEO PDF Author: David Noonan
Publisher: Nelson Books
ISBN: 9780785260103
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.

Aesop and the CEO

Aesop and the CEO PDF Author: David Noonan
Publisher: HarperCollins Leadership
ISBN: 141851327X
Category : Business & Economics
Languages : en
Pages : 190

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Book Description
It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

Rethinking Prestige Branding

Rethinking Prestige Branding PDF Author: Wolfgang Schaefer
Publisher: Kogan Page Publishers
ISBN: 0749470046
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

The Man from Misery

The Man from Misery PDF Author: David C. Noonan
Publisher: Thorndike Press Large Print
ISBN: 9781432851910
Category : Fiction
Languages : en
Pages : 0

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Book Description
"Emmet Honeycut, a sniper during the Civil War, shoots a girl about to burn to death in a hotel fire. Although acquitted of murder, he becomes a pariah in town, but is reprieved by a telegram from Major Kingston, his former commander. Kingston's niece, Faith, has been abducted and he offers Emmet money to join his rescue party, which includes six other skilled men, and a beautiful woman whom Emmet comes to love. Enrique Salazar and Yago Garza are merciless cousins who control Santa Sabino and who plan to auction off young girls, including Faith, to wealthy landowners as sex slaves. When Kingston is betrayed and captured, Emmet leads the attack, kills the cousins, and frees the girls. The locals embrace him as their hero"--

Good to Great

Good to Great PDF Author: Jim Collins
Publisher: Harper Collins
ISBN: 0066620996
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Heed Your Call

Heed Your Call PDF Author: David M. Howitt
Publisher: Simon and Schuster
ISBN: 1476767149
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Heed Your Call is about embracing the power of and. It is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled, the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories. This book is about following your path, creating a life of abundance and joy, and doing your part to repair the world. Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ successes in eleven real-world lessons on how we can apply sim­ple principles that help us weave business into our spiritual narratives and pour our souls into our professions. By uniting artistry and analytics and integrating intuition with intel­lect, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.

In the Skin of a Beast

In the Skin of a Beast PDF Author: Peggy McCracken
Publisher: University of Chicago Press
ISBN: 022645892X
Category : Crafts & Hobbies
Languages : en
Pages : 244

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Book Description
In medieval literature, when humans and animals meet—whether as friends or foes—issues of mastery and submission are often at stake. In the Skin of a Beast shows how the concept of sovereignty comes to the fore in such narratives, reflecting larger concerns about relations of authority and dominion at play in both human-animal and human-human interactions. Peggy McCracken discusses a range of literary texts and images from medieval France, including romances in which animal skins appear in symbolic displays of power, fictional explorations of the wolf’s desire for human domestication, and tales of women and snakes converging in a representation of territorial claims and noble status. These works reveal that the qualities traditionally used to define sovereignty—lineage and gender among them—are in fact mobile and contingent. In medieval literary texts, as McCracken demonstrates, human dominion over animals is a disputed model for sovereign relations among people: it justifies exploitation even as it mandates protection and care, and it depends on reiterations of human-animal difference that paradoxically expose the tenuous nature of human exceptionalism.

Get Slightly Famous

Get Slightly Famous PDF Author: Steven Van Yoder
Publisher: Bay Tree Pub
ISBN: 9780972002110
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.

CEO Novels:The CEO Arrives

CEO Novels:The CEO Arrives PDF Author: Baoyu He
Publisher: Baoyu He
ISBN:
Category : Fiction
Languages : en
Pages : 170

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Book Description


The senses in interior design

The senses in interior design PDF Author: John Potvin
Publisher: Manchester University Press
ISBN: 1526167816
Category : Architecture
Languages : en
Pages : 284

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Book Description
The senses in interior design examines how sight, touch, smell, hearing and taste have been mobilised within various forms of interiors. The chapters explore how the body navigates and negotiates the realities of designed interiors and challenge the traditional focus on star designers or ideal interiors that have left sensorial agency at the margins of design history. From the sensually gendered role of the fireplace in late sixteenth century Italy to the synaesthetic décors of Comte Robert de Montesquiou and the sensorial stimuli of Aesop stores, each chapter brings a new perspective on the central role that the senses have played in the conception, experiences and uses of interiors.