Adweek's Marketing Week PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464
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Book Description
Author: Joseph Sugarman
Publisher: John Wiley & Sons
ISBN: 111842879X
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 584
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Book Description
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Intellectual Property and Judicial Administration
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 470
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Book Description
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0471064114
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
"Developing Business Strategies": Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und überarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber für die Strategieplanung im Unternehmen.
Author: United States. Department of Health and Human Services
Publisher:
ISBN:
Category : Electronic government information
Languages : en
Pages : 352
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Book Description
Author: David Satcher
Publisher: DIANE Publishing
ISBN: 0788177958
Category :
Languages : en
Pages : 347
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Book Description
Author: United States. Congress. House. Committee on Government Reform and Oversight. Subcommittee on Human Resources and Intergovernmental Relations
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 192
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Book Description
Author: David O. Whitten
Publisher: Bloomsbury Publishing USA
ISBN: 156750972X
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
The second volume in the Handbook of American Business History series, this book offers concise histories of extractive, manufacturing, and service industries as well as extensive bibliographic essays pointing to the leading sources on each industry and bibliographic checklists. Supplementing other bibliographic materials in business history, this volume provides researchers with a much needed path through the vast array of material available in the library and on the Internet. Indicating which resources to check and which to bypass, the book is a guide to a sometimes overwhelming amount of information. Each of the book's chapters provides a concise industry history, beginning with the industry's rise to importance in the U.S. and continuing to the present. The bibliographic essays provide a narrative outline of the leading sources published or made available in archives, libraries, or museum collections since 1971, when Lovett's American Economic and Business History Information Sources was published. Each discussion concludes with a bibliographic checklist of the titles mentioned in the essay as well as other titles. In a rapidly expanding information society, researchers, teachers, and students may be easily overwhelmed by the exhaustive material available in print and electronically. What is useful and what can be ignored is a strategic question, and few know where to begin. This book provides a guide.
Author: H. G. Parsa
Publisher: Psychology Press
ISBN: 9780789017055
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
Quick Service Restaurants, Franchising, and Multi-Unit Chain Management provides a multifaceted view on the one-hundred-billion-dollar industry with worldwide appeal. Quick-service restaurants (QSRs) have been the dominant segment of the food service industry since their inception in the 1920s. This book focuses on the QSR industry, its historical roots in America, consumer acceptance, management practices, international expansion, and co-branding opportunities. A nationwide survey of mature customers highlights the characteristics, unpleasant service experiences, and service requirements that diminish their satisfaction in QSRs. There is a chapter on airline food and what companies are doing to improve food quality and customer satisfaction. There are also chapters focusing on food safety, sanitation, and consumption trends. A case study of Billy Ingram and White Castle restaurants shows how hamburgers became a staple menu item in American restaurants.
