Advertising Tower

Advertising Tower PDF Author: William O. Gardner
Publisher: BRILL
ISBN: 1684174279
Category : History
Languages : en
Pages : 372

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Book Description
On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour’s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899-1938) and Hayashi Fumiko (1903-1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media." Hagiwara’s conception of the poem and poet as an electric-radio "advertising tower" provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce, and propaganda that were circulating through the urban environment at the time; while Hayashi’s work, with its references to popular songs, plays, and movies, suggests an understanding of "everyday life" as the interface between individual subjectivity and a highly mediated environment.

Advertising Tower

Advertising Tower PDF Author: William O. Gardner
Publisher: BRILL
ISBN: 1684174279
Category : History
Languages : en
Pages : 372

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Book Description
On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour’s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899-1938) and Hayashi Fumiko (1903-1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media." Hagiwara’s conception of the poem and poet as an electric-radio "advertising tower" provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce, and propaganda that were circulating through the urban environment at the time; while Hayashi’s work, with its references to popular songs, plays, and movies, suggests an understanding of "everyday life" as the interface between individual subjectivity and a highly mediated environment.

Profitable Advertising

Profitable Advertising PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362

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Book Description


Library of Congress Subject Headings

Library of Congress Subject Headings PDF Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1160

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Book Description


Advertising Fortnightly

Advertising Fortnightly PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1354

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Book Description


D204

D204 PDF Author: R. S. U. Heathcote
Publisher: Payne Gallway
ISBN: 9781904467687
Category : Computers
Languages : en
Pages : 204

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Book Description
Covering the Module D204 of the DiDA specification, this book gives students a grounding in how ICT may be used in the planning of a new business enterprise. It takes students through the various steps required to produce a sample project similar in scope and level to the one set by the Edexcel Examining Board.

New York Then and Now

New York Then and Now PDF Author: Edward B. Watson
Publisher: Courier Corporation
ISBN: 0486131068
Category : History
Languages : en
Pages : 180

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Book Description
Early Manhattan sites are set against more modern photos taken from same position: Times Square, Wall Street, Fifth Avenue, many more. Includes 83 early photographs from 1875 to 1925 contrasted with photos taken in 1976.

Routledge German Dictionary of Business, Commerce and Finance Worterbuch Fur Wirtschaft, Handel und Finanzen

Routledge German Dictionary of Business, Commerce and Finance Worterbuch Fur Wirtschaft, Handel und Finanzen PDF Author: Sinda Lopez
Publisher: Routledge
ISBN: 113676237X
Category : Reference
Languages : en
Pages : 2115

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Book Description
First published in 2002. The German Dictionary of Business, Commerce and Finance is the second dictionary to be published in Routledge’s programme of bilingual business dictionaries. The series was launched in December 1995 with the French Dictionary of Business, Commerce and Finance. It would not have been possible to compile this dictionary within a relatively short timescale, and to the standard achieved, without the use of a highly sophisticated, custom-designed database. The database’s most significant feature is that it is designed as a relational database: term records for each language are held in separate files, with further files consisting only of link records. Links between terms in different language files represent translations, enabling us to handle various types of one-to-many and many-to-one equivalences. Links between terms within a single language file represent crossreferences between geographical variants and abbreviations. The content of the database for this dictionary was created in three principal phases. A considerable proportion of the English term list was already available following the publication of the French Dictionary of Business, Commerce and Finance. The term list was then sent out to specialist translators - with current practical experience of business translation - who supplied German equivalences and expanded the English and German term lists to include the main relevant terminology in their particular spheres of work.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Printers' Ink; the ... Magazine of Advertising, Management and Sales PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 894

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Book Description


American Inventions

American Inventions PDF Author: Stephen van Dulken
Publisher: NYU Press
ISBN: 9780814788134
Category : History
Languages : en
Pages : 262

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Book Description
A very fun and entertaining look at over 150 U.S. inventions. Lots of illustrations! Author has successful track record and gets reviewed.

Technology Architectural Record

Technology Architectural Record PDF Author:
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 308

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Book Description