Advertising to the American Woman, 1900-1999 PDF Download
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Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Category : Art
Languages : en
Pages : 356
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Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Category : Art
Languages : en
Pages : 356
Get Book Here
Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 254
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Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
![American Pop [4 volumes] PDF](https://books.google.com/books/content/images/frontcover/HxfOEAAAQBAJ?fife=w80-h100)
Author: Bob Batchelor
Publisher: Bloomsbury Publishing USA
ISBN: 0313364117
Category : Social Science
Languages : en
Pages : 1703
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Book Description
Pop culture is the heart and soul of America, a unifying bridge across time bringing together generations of diverse backgrounds. Whether looking at the bright lights of the Jazz Age in the 1920s, the sexual and the rock-n-roll revolution of the 1960s, or the thriving social networking websites of today, each period in America's cultural history develops its own unique take on the qualities define our lives.American Pop: Popular Culture Decade by Decade is the most comprehensive reference on American popular culture by decade ever assembled, beginning with the 1900s up through today. The four-volume set examines the fascinating trends across decades and eras by shedding light on the experiences of Americans young and old, rich and poor, along with the influences of arts, entertainment, sports, and other cultural forces. Whether a pop culture aficionado or a student new to the topic, American Pop provides readers with an engaging look at American culture broken down into discrete segments, as well as analysis that gives insight into societal movements, trends, fads, and events that propelled the era and the nation. In-depth chapters trace the evolution of pop culture in 11 key categories: Key Events in American Life, Advertising, Architecture, Books, Newspapers, Magazines, and Comics, Entertainment, Fashion, Food, Music, Sports and Leisure Activities, Travel, and Visual Arts. Coverage includes: How Others See Us, Controversies and scandals, Social and cultural movements, Trends and fads, Key icons, and Classroom resources. Designed to meet the high demand for resources that help students study American history and culture by the decade, this one-stop reference provides readers with a broad and interdisciplinary overview of the numerous aspects of popular culture in our country. Thoughtful examination of our rich and often tumultuous popular history, illustrated with hundreds of historical and contemporary photos, makes this the ideal source to turn to for ready reference or research.
Author: Daniel Delis Hill
Publisher: Texas Tech University Press
ISBN: 9780896726161
Category : Art
Languages : en
Pages : 256
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Book Description
Documents the history of "Vogue" magazine over the course of the twentieth century, and features more than six hundred advertising images that provide insights into the evolution in American fashion, society, and culture since the magazine's debut in 1893.
Author: William H. Young
Publisher: Bloomsbury Publishing USA
ISBN: 0313052956
Category : Social Science
Languages : en
Pages : 372
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Book Description
Have the 1950s been overly romanticized? Beneath the calm, conformist exterior, new ideas and attitudes were percolating. This was the decade of McCarthyism, Levittowns, and men in gray flannel suits, but the 1950s also saw bold architectural styles, the rise of paperback novels and the Beat writers, Cinema Scope and film noir, television variety shows, the Golden Age of the automobile, subliminal advertising, fast food, Frisbees, and silly putty. Meanwhile, teens attained a more prominent role in American culture with hot rods, rock 'n' roll, preppies and greasers, and—gasp—juvenile delinquency. At the same time, a new technological threat, the atom bomb, lurked beneath the surface of the postwar decade. This volume presents a nuanced look at a surprisingly complex time in American popular culture.
Author: Julie Willett
Publisher: Bloomsbury Publishing USA
ISBN: 0313359504
Category : Social Science
Languages : en
Pages : 365
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Book Description
This is the first encyclopedia to focus exclusively on the many aspects of the American beauty industry, covering both its diverse origins and its global reach. The American Beauty Industry Encyclopedia is the first compilation to focus exclusively on this pervasive business, covering both its diverse origins and global reach. More than 100 entries were chosen specifically to illuminate the most iconic aspects of the industry's past and present, exploring the meaning of beauty practices and products, often while making analytical use of categories such as gender, race, sexuality, and stages of the lifecycle. Focusing primarily on the late-19th and 20th-century American beauty industry—an era of unprecedented expansion—the encyclopedia covers ancient practices and the latest trends and provides a historical examination of institutions, entrepreneurs, styles, and technological innovations. It covers, for example, the 1911 Triangle Shirtwaist Factory fire, as well as how Asian women today are having muscle fiber removed from their calves to create a more "Western" look. Entries also explore how the industry reflects social movements and concerns that are inextricably bound to religion, feminism, the health and safety of consumers and workers, the treatment of animals, and environmental sustainability.
Author: Frank Costigliola
Publisher: Cambridge University Press
ISBN: 1107649544
Category : History
Languages : en
Pages : 391
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Book Description
This volume includes historiographical surveys of American foreign relations since 1941 by some of the country's leading historians. Some of the essays offer sweeping overviews of the major trends in the field of foreign/international relations history. Others survey the literature on US relations with particular regions of the world or on the foreign policies of presidential administrations. The result is a comprehensive assessment of the historical literature on US foreign policy that highlights recent developments in the field.
Author: Mitchell Newton-Matza
Publisher: Bloomsbury Publishing USA
ISBN: 1598840347
Category : History
Languages : en
Pages : 297
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Book Description
A collection of essays encompassing a wide variety of topics, people, and events that embodied the Jazz Age, both familiar and obscure. This volume in ABC-CLIO's social history series, People and Perspectives, looks at one of the most vibrant eras in U.S. history, a decade when American life was utterly transformed, often veering from freewheeling to fearful, from liberated to repressed. What did it mean to live through the Jazz Age? To answer this and other important questions, the volume broadens the spotlight from famous figures to cover everyday citizens whose lives were impacted by the times, including women and children, African Americans, rural Americans, immigrants, artists, and more. Chapters explore a wide range of topics beyond the music that came to symbolize the era, such as marriage, religion, consumerism, art and literature, fashion, the workplace, and more—the full cultural landscape of an extraordinary, if short-lived, moment in the life of a nation.
Author: Elizabeth Patton
Publisher: Rowman & Littlefield
ISBN: 1442229705
Category : Social Science
Languages : en
Pages : 286
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Book Description
Coeditors Elizabeth Patton and Mimi Choi argue that an in-depth examination of media images of housework from the mid-nineteenth century to the early twenty-first century is long overdue. Modern depictions often imply that certain concerns can be resolved through excessive domesticity, reflecting some of the complicated and unfinished issues of second-wave feminism. Home Sweat Home: Perspectives on Housework and Modern Relationships reveals how widespread the cultural image of “perfect” housewives and the invisibility of household labor were in the past and remain today. In this collection of essays, contributors explore the construction of women as homemakers and the erasure of household labor from the middle-class home in popular representations of housework. They concentrate on such matters as the impact of second-wave feminism on families and gender relations; of popular culture—especially in film, television, magazines, and advertising—on our views of what constitutes home life and gender relations; and of changing views of sexuality and masculinity within the domestic sphere. Home Sweat Home will interest students and scholars of gender, cultural, media, and communication studies; sociology; and American history and appeal to anyone curious about housework, gender relations and popular culture.
Author: David M. Lubin
Publisher: Oxford University Press
ISBN: 0190218630
Category : Art
Languages : en
Pages : 380
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Book Description
A vivid, engaging account of the artists and artworks that sought to make sense of America's first total war, Grand Illusions takes readers on a compelling journey through the major historical events leading up to and beyond US involvement in WWI to discover the vast and pervasive influence of the conflict on American visual culture. David M. Lubin presents a highly original examination of the era's fine arts and entertainment to show how they ranged from patriotic idealism to profound disillusionment. In stylishly written chapters, Lubin assesses the war's impact on two dozen painters, designers, photographers, and filmmakers from 1914 to 1933. He considers well-known figures such as Marcel Duchamp, John Singer Sargent, D. W. Griffith, and the African American outsider artist Horace Pippin while resurrecting forgotten artists such as the mask-maker Anna Coleman Ladd, the sculptor Gertrude Vanderbilt Whitney, and the combat artist Claggett Wilson. The book is liberally furnished with illustrations from epoch-defining posters, paintings, photographs, and films. Armed with rich cultural-historical details and an interdisciplinary narrative approach, David Lubin creatively upends traditional understandings of the Great War's effects on the visual arts in America.
