Advertising to Children in China PDF Download
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Author: Kara K. W. Chan
Publisher: Chinese University Press
ISBN: 9789629961794
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Author: Kara K. W. Chan
Publisher: Chinese University Press
ISBN: 9789629961794
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Author: Tao Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002271
Category : Advertising
Languages : en
Pages : 324
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Book Description
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author: Orna Naftali
Publisher: John Wiley & Sons
ISBN: 1509505946
Category : Family & Relationships
Languages : en
Pages : 192
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Book Description
Chinese childhood is undergoing a major transformation. This book explores how government policies introduced in China over the last few decades and processes of social and economic change are reshaping the lives of children and the meanings of childhood in complex, contradictory ways. Drawing on a broad range of literature and original ethnographic research, Naftali explores the rise of new ideas of child-care, child-vulnerability and child-agency; the impact of the One-Child Policy; and the emergence of children as independent consumers in the new market economy. She shows that Chinese boys and increasingly girls, too are enjoying a new empowerment, a development that has met with ambiguity and resistance from both caregivers and the state. She also demonstrates how economic restructuring and the recent waves of rural/urban migration have produced starkly unequal conditions for children’s education and development both in the countryside and in the cities. Children in China is essential reading for students and scholars seeking a deeper understanding of what it means to be a child in contemporary China, as well as for those concerned with the changing relationship between children, the state and the family in the global era.
Author: Hong Cheng
Publisher: John Wiley & Sons
ISBN: 1118378458
Category : Language Arts & Disciplines
Languages : en
Pages : 574
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Book Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author: Fran Blumberg
Publisher: Cambridge Scholars Publishing
ISBN: 1443802859
Category : Political Science
Languages : en
Pages : 220
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Book Description
The impetus for this book was a series of guest lectures for the “Issues in Applied Cognition” Institute sponsored by Fordham University’s Graduate School of Education May 26-27, 2005 and convened at Fordham University in New York City and May 30-June 7, 2005 at The Beijing Center for Language and Culture in Beijing. The book that has since emerged is designed to serve as a reference that brings together theoretical perspectives, research findings, and cultural practice in the examination of media from a primarily Sino-American vantage point, as commented upon by Chinese, U.S., and U.K. researchers and practitioners. The need for such a reference is prompted by China’s status as a nascent superpower and the ramifications of that emerging status for collaborative ventures and exchange of information with the U.S. Clearly, one flourishing context in which this “sharing” will occur is media. The goal of this volume is to provide the basis for consideration of the theoretical and practical issues that both China and the United States media will encounter as they move toward greater economic and political interdependence. This discussion is approached through the lens of media practice, research, and education and includes the voices of media market researchers, journalists and editors, developers of children’s educational programs, and academicians. Collectively, the chapters offer a select set of snapshots of how media in China and the U.S. look at one point in time. This moment is one that includes China preparing for the Beijing 2008 Olympics and the U.S. grappling with its involvement in an unpopular war. However, these images may capture what has been referred to in photojournalism as a “decisive moment” in the fledgling media interdependency between the U.S. and China.
Author: M. Blades
Publisher: Springer
ISBN: 1137313250
Category : Psychology
Languages : en
Pages : 198
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Book Description
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Author: Chi-Kim Cheung
Publisher: Springer
ISBN: 981100045X
Category : Education
Languages : en
Pages : 185
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Book Description
The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world’s second largest economy, second only to the USA. China’s entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.
Author: Xiaoduo Wang
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Author: Xinghua Li
Publisher: Routledge
ISBN: 1317753356
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
