Author: Sarah Churchwell
Publisher: Basic Books
ISBN: 1541673425
Category : History
Languages : en
Pages : 379
Book Description
A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases -- the "American dream" and "America First" -- that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Behold, America
Author: Sarah Churchwell
Publisher: Basic Books
ISBN: 1541673425
Category : History
Languages : en
Pages : 379
Book Description
A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases -- the "American dream" and "America First" -- that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Publisher: Basic Books
ISBN: 1541673425
Category : History
Languages : en
Pages : 379
Book Description
A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases -- the "American dream" and "America First" -- that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Of Mottos and Morals
Author: Mike W. Martin
Publisher: Rowman & Littlefield
ISBN: 1442221291
Category : Business & Economics
Languages : en
Pages : 179
Book Description
Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity.
Publisher: Rowman & Littlefield
ISBN: 1442221291
Category : Business & Economics
Languages : en
Pages : 179
Book Description
Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity.
Advertising in America
Author: Stanley M. Ulanoff
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1416
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1416
Book Description
Guide to TTAB Practice
Author: Jeffery Handelman
Publisher: Wolters Kluwer
ISBN: 0735565317
Category : Law
Languages : en
Pages : 3100
Book Description
The thorough Guide to Trademark Trial and Appeal Board (TTAB) Practice takes you step-by-step through the entire process, covering claims for relief, defenses that can be asserted in opposition and cancellation proceedings, motion practice, mailing and service, discovery, evidence, proving your case, objecting to evidence, appeals, settlement and more. By Jeffery A. Handelman. As trademark law continues to evolve, so do the reasons practitioners might find themselves before the Trademark Trial and Appeal Board ( TTAB). Cutting-edge business concepts, breakthroughs in technology, and the increasing variety of forms of commerce are all bringing new and interesting challenges to trademark practice. Only Guide to TTAB Practice helps you with practice and procedure, as well as substantive law. Whether you're a rookie or a veteran, Guide to TTAB Practice makes certain you're fully prepared for every TTAB proceeding. This one-of-a-kind, nuts-and-bolts resource created by an expert practitioner takes you step-by-step through the entire process and tells you everything you need to know about practicing before the TTAB. Areas of particular interest include: Claims for relief Defenses that can be asserted in opposition and cancellation proceedings Motion practice Mailing and service Discovery Evidence--proving your case Objecting to evidence Discovery and testimony in cases involving foreign parties Restriction proceedings Priority determinations Summary judgment Submitting evidence Objecting to evidence Testimony Briefs at final hearing and oral argument Argument Appeals International challenges. Settlement--the chapter on settlement presents the most effective ways settlements can be structured in accordance with the governing Trademark Rules of Practice
Publisher: Wolters Kluwer
ISBN: 0735565317
Category : Law
Languages : en
Pages : 3100
Book Description
The thorough Guide to Trademark Trial and Appeal Board (TTAB) Practice takes you step-by-step through the entire process, covering claims for relief, defenses that can be asserted in opposition and cancellation proceedings, motion practice, mailing and service, discovery, evidence, proving your case, objecting to evidence, appeals, settlement and more. By Jeffery A. Handelman. As trademark law continues to evolve, so do the reasons practitioners might find themselves before the Trademark Trial and Appeal Board ( TTAB). Cutting-edge business concepts, breakthroughs in technology, and the increasing variety of forms of commerce are all bringing new and interesting challenges to trademark practice. Only Guide to TTAB Practice helps you with practice and procedure, as well as substantive law. Whether you're a rookie or a veteran, Guide to TTAB Practice makes certain you're fully prepared for every TTAB proceeding. This one-of-a-kind, nuts-and-bolts resource created by an expert practitioner takes you step-by-step through the entire process and tells you everything you need to know about practicing before the TTAB. Areas of particular interest include: Claims for relief Defenses that can be asserted in opposition and cancellation proceedings Motion practice Mailing and service Discovery Evidence--proving your case Objecting to evidence Discovery and testimony in cases involving foreign parties Restriction proceedings Priority determinations Summary judgment Submitting evidence Objecting to evidence Testimony Briefs at final hearing and oral argument Argument Appeals International challenges. Settlement--the chapter on settlement presents the most effective ways settlements can be structured in accordance with the governing Trademark Rules of Practice
Words to Win By
Author: Apollo Publishers
Publisher: Apollo Publishers
ISBN: 1948062658
Category : Political Science
Languages : en
Pages : 416
Book Description
From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.
Publisher: Apollo Publishers
ISBN: 1948062658
Category : Political Science
Languages : en
Pages : 416
Book Description
From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.
Timeline of America
Author: Floyd Orr
Publisher: iUniverse
ISBN: 0595400043
Category : Games & Activities
Languages : en
Pages : 302
Book Description
Godzilla Stuffed into a Briefcase Columbus takes a vacation to The Bahamas, and discovers the area to be a fun place. He tells all his other adventurous friends about it, and they decide they all need vacations, too. Soon everybody in The Old Country is loading up enough beer to make the trip and sailing to The Bahamas. Hysterical events have surprised us, inventions have made us more comfortable, and recreational pursuits have all but dominated our lives. The story of America is told in a pair of Jekyll & Hyde Timelines. You will meet the good doctor inside. His mean, ugly brother will arrive in 2008. This is a lot more than a pop culture trivia book, although no simpler phrase describes it. Ten timelines tell the story of America's development from the arrival of Columbus to the homeruns of Barry Bonds and the movie release of The Da Vinci Code. The story is separated into ten topics: events, comforts, cars, toys, movies, television, music, nerds, sports, and gossip. Like any competent trivia book, there is a test at the end, but this tale is about the quest, not the grail. This is a capsule history of the things that have defined us, and Godzilla doesn't like being so tightly restrained.
Publisher: iUniverse
ISBN: 0595400043
Category : Games & Activities
Languages : en
Pages : 302
Book Description
Godzilla Stuffed into a Briefcase Columbus takes a vacation to The Bahamas, and discovers the area to be a fun place. He tells all his other adventurous friends about it, and they decide they all need vacations, too. Soon everybody in The Old Country is loading up enough beer to make the trip and sailing to The Bahamas. Hysterical events have surprised us, inventions have made us more comfortable, and recreational pursuits have all but dominated our lives. The story of America is told in a pair of Jekyll & Hyde Timelines. You will meet the good doctor inside. His mean, ugly brother will arrive in 2008. This is a lot more than a pop culture trivia book, although no simpler phrase describes it. Ten timelines tell the story of America's development from the arrival of Columbus to the homeruns of Barry Bonds and the movie release of The Da Vinci Code. The story is separated into ten topics: events, comforts, cars, toys, movies, television, music, nerds, sports, and gossip. Like any competent trivia book, there is a test at the end, but this tale is about the quest, not the grail. This is a capsule history of the things that have defined us, and Godzilla doesn't like being so tightly restrained.
The Slogan in Modern Advertising ...
Author: Emanuel Faltz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Official Gazette of the United States Patent and Trademark Office
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 734
Book Description
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 734
Book Description
Handelman's Guide to TTAB Practice, 2nd Edition
Author: Jeffery A. Handelman
Publisher: Wolters Kluwer Law & Business
ISBN: 1543829805
Category : Trademark infringement
Languages : en
Pages : 2918
Book Description
Publisher: Wolters Kluwer Law & Business
ISBN: 1543829805
Category : Trademark infringement
Languages : en
Pages : 2918
Book Description