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Author: Anja Janoschka
Publisher: John Benjamins Publishing
ISBN: 9789027253743
Category : Language Arts & Disciplines
Languages : en
Pages : 252
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Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author: Anja Janoschka
Publisher: John Benjamins Publishing
ISBN: 9789027253743
Category : Language Arts & Disciplines
Languages : en
Pages : 252
Get Book Here
Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author: Gary Dahl
Publisher: John Wiley & Sons
ISBN: 1118068092
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Author: Gupta Ruchi
Publisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author: Duchess Harris
Publisher: Core Library
ISBN: 9781532113871
Category : Advertising
Languages : en
Pages : 0
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Book Description
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.
Author: John Philip Jones
Publisher: SAGE
ISBN: 9780761912392
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Author: Tina Konstant
Publisher: Hodder & Stoughton
ISBN: 1444149350
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
As a manager and leader are you faced each day with an avalanche of new and bewildering demands? Do the days seem to get shorter as you try to juggle a demanding career with developing new skills and maintaining a balanced life? Relax! Instant Manager is a new way of winning back time and growing your confidence and professionalism with the support and guidance of THE experts in management. Based on the 10 questions most frequently asked by managers JUST LIKE YOU, Instant Manager gives you easy access to the knowledge and guidance you need and even includes a handy tear out card of ten top tips to carry that knowledge with you wherever you go. Written in a concise, accessible style, this is the best support any manager can have. Take the next step in Overcoming Information Overload, including the following: what information overload is and how to recognise it, how to speed read effectively, how to avoid overloading others.
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136430555
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Author: Belch
Publisher: McGraw Hill
ISBN: 0077170474
Category : Business & Economics
Languages : en
Pages : 881
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Book Description
Ebook: Advertising and Promotion
Author: Ellis Jones
Publisher: New Society Publishers
ISBN: 0865715750
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
The definitive guide for people wanting to make a positive difference in the world.
Author: Tom Gorman
Publisher: Penguin
ISBN: 9780028644493
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
