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Author: Frank Herman Young
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 178
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Book Description
Author: Frank Herman Young
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 178
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Book Description
Author: Robyn Blakeman
Publisher: Routledge
ISBN: 1000551393
Category : Design
Languages : en
Pages : 493
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Book Description
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author: William Longyear
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 116
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Book Description
Author: Charlotte Hubbard Young
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 48
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Book Description
Author: John Dell (pseud.)
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 184
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Book Description
Author: Harry Borgman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 150
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Book Description
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 624
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Book Description
Author: William Addison Dwiggins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 222
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 792
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1392
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Book Description
