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Author: Carnegie Library of Pittsburgh
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 76
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Book Description
Author: Carnegie Library of Pittsburgh
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 76
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Book Description
Author: Frederick James Allen
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 208
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Author: Frederick James Allen
Publisher:
ISBN:
Category : Adertising
Languages : en
Pages : 222
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Book Description
Author: Frederick J. Allen
Publisher: Wildside Press LLC
ISBN: 1434410323
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
"A selected critical bibliography of the common occupations with specific references for their study" from 1925.
Author: Frederick James Allen
Publisher: Forgotten Books
ISBN: 9781330012819
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Excerpt from Advertising as a Vocation It is the purpose of this volume to show the nature, the growth, and the probable future of advertising as a department of the business world, the divisions and extent of the field, the many kinds of mediums employed to reach the buying public, and the various opportunities for employment to be found in publicity work, from the highest positions down through the business routines. Especial emphasis is placed upon the demands made upon the individual, the conditions generally recognized as necessary for success, and the rewards that may be found in this vocation, - or the more vital facts that should be known by the vocational counselor, the parent, the young man or young woman, and the boy or girl who wishes to know whether to enter the occupation, or to prepare for it in the school and college courses recently established. It is, then, our purpose to present clearly the important facts that characterize advertising as a vocation. Many books by advertising men, of the highest authority in divisions of the field or in the general field, have been written on the various phases of advertising, for the conduct of business and for persons already engaged in it. Yet none of these books presents it distinctly as a calling to be desired by some or avoided by others of the young workers of the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Edward Dale Toland
Publisher:
ISBN:
Category : Occupations
Languages : en
Pages : 248
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1644
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1590
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Book Description
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119164036
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author:
Publisher:
ISBN:
Category : Authorship
Languages : en
Pages : 538
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Book Description
