Artists, Advertising, and the Borders of Art PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Artists, Advertising, and the Borders of Art PDF full book. Access full book title Artists, Advertising, and the Borders of Art by Michele H. Bogart. Download full books in PDF and EPUB format.
Author: Michele H. Bogart
Publisher: University of Chicago Press
ISBN: 9780226063072
Category : Art
Languages : en
Pages : 460
Get Book Here
Book Description
Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Author: Michele H. Bogart
Publisher: University of Chicago Press
ISBN: 9780226063072
Category : Art
Languages : en
Pages : 460
Get Book Here
Book Description
Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Author: Charles M. Johnston MD
Publisher: ICD Press
ISBN: 9780974715445
Category : Social Science
Languages : en
Pages : 638
Get Book Here
Book Description
Cultural Maturity: A Guidebook for the Futureis the most detailed of three new future-related works by the author. It looks deeply at how the most important challenges ahead for the species will require not just better ideas, but new human capacities; in the end, an essential "growing up" as a species-a new Cultural Maturity. It is written for those inter- ested in acquiring the newly sophisticated leadership abilities that we will more and more need in all parts of our lives in times ahead. The concept of Cultural Maturity makes understandable how institutional structures and beliefs that in modern times have served us well can't be the ideals and end points that we have assumed them to be. It goes on to articulate a new guiding story for our time, one able to take us equally beyond denial, cynicism, and naïve wishful thinking. This book looks deeply at the changes the concept of Cultural Maturity describes-both how they make needed new capacities possible, and how we see their beginnings in many parts of our personal and collective lives. The concept of Cultural Maturity is based on the ideas of Creative Systems Theory, a comprehensive framework for understanding change, purpose, and interrelationship in human systems. Creative Systems Theory describes how Cultural Maturity's changes are as, or more, significant than those that brought us modern democratic governance 250 years ago. It also argues that if the concept of Cultural Maturity is not basically correct, it is hard to imagine a healthy and vital human future. In addition to introducing the concept of Cultural Maturity, Cultural Maturity: A Guidebook for the Future presents important related ideas from Creative Systems Theory. Creative Systems Theory represents an example of culturally mature conception and offers a rich array of conceptual tools able to guide us in making the future's increasingly complex choices.
Author: Charles M. Johnston
Publisher: Charles Johnston MD
ISBN: 9781732219052
Category : Civilization, Modern
Languages : en
Pages : 648
Get Book Here
Book Description
This book is the place to go for a deep dive into the forward-thinking, multi-faceted ideas of Creative Systems Theory. From the book's back cover: "Creative Systems Theory brings big-picture, long-term perspective to understanding who we are and why we think and act in the ways that we do. It is pertinent equally to appreciating the past, teasing apart current cultural challenges, and making sense of what a vital human future will require of us. This is the definitive work on Creative Systems Theory and its implications. "At a practical level, Creative Systems Theory provides powerful tools for making effective choices in both our personal and our collective lives. More conceptually, it makes a major contribution to the history of ideas. It clarifies how, while modern age institutions, values, and ways of thinking have served us well, they cannot be sufficient for the tasks ahead. And it offers a comprehensive approach to understanding that reflects the more mature and encompassing kind of thinking that will become more and more essential in times ahead. "This volume brings together fifty years of committed inquiry and practical application. It is part guidebook, part memoir, part compilation, and part an effort to extend Creative Systems Theory's thinking just as far into the future as is possible."
Author: Patricia A. Johnston
Publisher: Univ of California Press
ISBN: 9780520227071
Category : Art
Languages : en
Pages : 396
Get Book Here
Book Description
Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.
Author: Michael Kammen
Publisher: Oxford University Press
ISBN: 0195356861
Category : Biography & Autobiography
Languages : en
Pages : 506
Get Book Here
Book Description
He was a friend of James Joyce, Pablo Picasso, e.e. cummings, John Dos Passos, Irving Berlin, and F. Scott Fitzgerald--and the enemy of Ezra Pound, H.L. Mencken, and Ernest Hemingway. He was so influential a critic that Edmund Wilson declared that he had played a leading role in the "liquidation of genteel culture in America." Yet today many students of American culture would not recognize his name. He was Gilbert Seldes, and in this brilliant biographical study, Pulitzer Prize-winning historian Michael Kammen recreates a singularly American life of letters. Equally important, Kammen uses Seldes's life as a lens through which to bring into sharp focus the dramatic shifts in American culture that occurred in the half-century after World War I. Born in 1893, Seldes saw in his lifetime an astonishing series of innovations in popular and mass culture: silent films and talkies, the phonograph and the radio, the coming of television, and the proliferation of journalism aimed at mainstream America in such venues as Vanity Fair, The Saturday Evening Post, and Esquire. (His monthly column in Esquire was called "The Lively Arts.") Seldes was more than a witness to these changes, however; he was the leading champion of popular culture in his time, and a skilled practitioner as well. Kammen, the first scholar to enjoy access to Seldes's unpublished papers, illuminates his immense influence as the earliest cultural critic to insist that the lively arts--vaudeville, musical revues, film, jazz, and the comics--should be taken just as seriously as grand opera, the legitimate theatre, and other manifestations of high culture. As he traces Seldes's remarkable evolution from an acknowledged aesthete and highbrow to a cultural democrat with a passion for the popular arts, Kammen recaptures the critic's prescience, wit, and generosity for a newly expanded audience. We witness Seldes's triumphs and travails as managing editor of The Dial, the most influential literary magazine of its time, and read of New York's endlessly feuding publications and literary rivalries. Kammen offers wonderfully detailed accounts of The Dial's introduction of "The Wasteland" in its November 1922 issue; Seldes's review of Ulysses for The Nation, one of the first (if not the very first) to appear in the U.S.; and the complete story of the writing, publication, and critical reception of The Seven Lively Arts, Seldes's most influential book. And Kammen also covers Seldes's astonishingly versatile later career as a freelance writer (on every conceivable subject), historian, novelist, playwright, filmmaker, radio scriptwriter, the first program director for CBS Television, and the founding dean of the Annenberg School of Communications at the University of Pennsylvania. One of popular culture's earliest and most eloquent champions, Seldes was nonetheless publicly worried as early as 1937 that the popularity of radio, film, and television would mean the demise of the "private art of reading." By 1957 he was warning that "with the shift of all entertainment into the area of big business, we are being engulfed into a mass-produced mediocrity." At a time when many thoughtful Americans despair of popular culture, The Lively Arts revisits the opening salvos in the ongoing debate over "democratization" versus "dumbing down" of the arts. It offers a penetrating and timely analysis of Gilbert Seldes's pioneering conviction that the popular and the great arts must not only co-exist but enrich one another if we are to realize the innovation and intensity of American culture at its best.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Get Book Here
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author:
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 332
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
Get Book Here
Book Description
Author: Harry Lewis Bird
Publisher: Wildside Press LLC
ISBN: 1434475530
Category : Fiction
Languages : en
Pages : 442
Get Book Here
Book Description
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691532
Category : Design
Languages : en
Pages : 288
Get Book Here
Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
