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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
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Book Description
Author: Don Norman
Publisher: Basic Books
ISBN: 0465004172
Category : Design
Languages : en
Pages : 276
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Book Description
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author: Philip B. Meggs
Publisher: John Wiley & Sons
ISBN: 9780471284925
Category : Architecture
Languages : en
Pages : 220
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Book Description
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author:
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 598
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Book Description
Author: Ruben Pater
Publisher: BIS Publishers
ISBN: 9789063694227
Category : Art
Languages : en
Pages : 32
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Book Description
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Author: B. Martin Pedersen
Publisher: Graphis Incorporated
ISBN: 9781931241540
Category : Architecture
Languages : en
Pages : 0
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Book Description
In recognizing its 40th anniversary, Archigraphia Redux pays tribute to Archigraphia: Architectural and Environmental Graphics (Graphis, 1976) by Walter Herdeg (1908-1995), founder and editor of Graphis Magazine, and looks ahead to celebrate the breadth of architectural and environmental graphic design in the 21st century. Today's graphic designers are charged with furthering the story of a building or space and having that story connect with a diverse and varied audience. Whether as simple as a building sign for a corporation or commercial tenant or as extensive as a wayfinding sign system, environmental graphics reinforce a sense of place and allow us to respond to the built environment in a much more immediate, emotional, and memorable way than ever before. The built environment that we experience in our everyday lives continually relies upon graphic design to communicate information and identity, shape our overall perception and memory of a sense of place, and ultimately enliven, enrich, and humanize our lives. This new volume, features the same six chapters as the original--Pictograms and Symbols, Vehicular Sign Systems, Visual Guidance and Wayfinding Systems, Building Fa ades and Storefronts, Supergraphics and Animated Surfaces, and Transportation and Vehicle Graphics. A new seventh chapter covers New Approaches and Digital Technologies. Each chapter includes an introductory essay by authorities on each subject covered--Tom Geismar (United States), Ronald Shakespear (Argentina), Alex Wood (United Kingdom), Masaaki Hiromura (Japan), Paula Scher (United States), Peter Knapp (United Kingdom), and Nik Hafermaas (United States). Over 150 designers, architects, interior designers, landscape architects, and artists from over 40 countries are represented throughout the book.
Author: Ian Noble
Publisher: AVA Publishing
ISBN: 2940373205
Category : Art
Languages : en
Pages : 195
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Book Description
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category : Art
Languages : en
Pages : 241
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Book Description
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
Author: David Dabner
Publisher: John Wiley & Sons
ISBN: 111884081X
Category : Design
Languages : en
Pages : 689
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Book Description
Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.
