Advances in Marketing and Public Policy PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 304
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 304
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Book Description
Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Paul N. Bloom
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Andreasen
Publisher:
ISBN: 9780892322565
Category :
Languages : en
Pages :
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Book Description
Author: Paul N. Bloom
Publisher: JAI Press(NY)
ISBN: 9780892325818
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Author: Paul N. Bloom
Publisher: Jai Press
ISBN: 9781559384056
Category : Technology & Engineering
Languages : en
Pages :
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Book Description
This series focuses on consumer protection, antitrust and regulation issues in the field of advances in marketing and public policy. It is designed to present in-depth empirical and conceptual examinations of public policy issues that are of concern to members of the marketing profession.
Author: Paul N. Bloom
Publisher: Jai Press
ISBN: 9780892329236
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: John M. de Figueiredo
Publisher: Emerald Group Publishing
ISBN: 178635019X
Category : Business & Economics
Languages : en
Pages : 539
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Book Description
Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0761909591
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1799817369
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
