Advances in Consumer Research Vol. 36 PDF Download
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Author: Ann L. McGill
Publisher:
ISBN: 9780915552634
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Ann L. McGill
Publisher:
ISBN: 9780915552634
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Punam Anand Keller
Publisher:
ISBN: 9780915552498
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
Author: Association for Consumer Research (U.S.). Conference
Publisher:
ISBN: 9780915552696
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Elizabeth C. Hirschman
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Association for Consumer Research (U.S.)
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 565
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Book Description
Author: Rajesh Bagchi
Publisher:
ISBN: 9780915552801
Category :
Languages : en
Pages :
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Book Description
Proceedings of the 2019 Conference held in Atlanta, GA USA October 17-20, 2019
Author: Yana Manyukhina
Publisher: Routledge
ISBN: 135171645X
Category : Philosophy
Languages : en
Pages : 246
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Book Description
This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer. By integrating Margaret Archer’s theory of identity formation and Christian Coff’s work on food ethics, it develops a theoretical account explicating the generative mechanism that gives rise to ethical consumer practices and identities. The second part of the book presents the findings from a qualitative study with self-perceived ethical food consumers to demonstrate the fit between the proposed theoretical mechanism and the actual experiences of ethically committed consumers. Through integrating agency-focused and socio-centric perspectives on consumer behaviour, the book develops a more comprehensive and balanced approach to conceptualising and studying consumption processes and phenomena.
Author: Isabell Koinig
Publisher: Springer
ISBN: 3658131349
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 827
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Book Description
Author: Jonathan Chapman
Publisher: Taylor & Francis
ISBN: 1317435931
Category : Design
Languages : en
Pages : 585
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Book Description
As a cultivated form of invention, product design is a deeply human phenomenon that enables us to shape, modify and alter the world around us – for better or worse. The recent emergence of the sustainability imperative in product design compels us to recalibrate the parameters of good design in an unsustainable age. Written by designers, for designers, the Routledge Handbook of Sustainable Product Design presents the first systematic overview of the burgeoning field of sustainable product design. Brimming with intelligent viewpoints, critical propositions, practical examples and rich theoretical analyses, this book provides an essential point of reference for scholars and practitioners at the intersection of product design and sustainability. The book takes readers to the depth of our engagements with the designed world to advance the social and ecological purpose of product design as a critical twenty-first-century practice. Comprising 35 chapters across 6 thematic parts, the book’s contributors include the most significant international thinkers in this dynamic and evolving field.
