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Advances in Advertising Research (Vol. 2)

Advances in Advertising Research (Vol. 2) PDF Author: Shintaro Okazaki
Publisher: Springer Science & Business Media
ISBN: 3834968544
Category : Business & Economics
Languages : en
Pages : 483

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Book Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.