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Author: Beth Barany
Publisher: Barany Productions
ISBN: 1489508104
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
Social media book marketing is key to building your author platform and to selling more books. For many authors, the idea of sharing themselves with the world through Twitter and other social media platforms can be petrifying. But in Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, you will discover simple ways to connect with your audience and potential readers. In this easy-to-read guide, written by a shy writer, novelist and teacher, Beth Barany, you'll find the confidence and encouragement to step into social media and the how-to steps on what to say, how to find your followers, and how to present yourself in 140 characters or less. With a focus on Twitter, the author takes you through the principles you need to understand to make this medium useful to your writing career. Chapters cover such topics as how to: -- Set up your Twitter profile -- Get comfortable with Twitter -- Craft messages to get your potential readers curious -- Build your network on Twitter -- Use special tools like hashtags and chats -- Get examples of what other writers say on Twitter -- Make best use of your Twitter time -- Use Twitter to build your author career even before you're published Delivered in 20 short chapters, Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers is designed to be read and then acted upon, so you can build your audience and your author brand today.
Author: Beth Barany
Publisher: Barany Productions
ISBN: 1489508104
Category : Business & Economics
Languages : en
Pages : 89
Get Book Here
Book Description
Social media book marketing is key to building your author platform and to selling more books. For many authors, the idea of sharing themselves with the world through Twitter and other social media platforms can be petrifying. But in Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, you will discover simple ways to connect with your audience and potential readers. In this easy-to-read guide, written by a shy writer, novelist and teacher, Beth Barany, you'll find the confidence and encouragement to step into social media and the how-to steps on what to say, how to find your followers, and how to present yourself in 140 characters or less. With a focus on Twitter, the author takes you through the principles you need to understand to make this medium useful to your writing career. Chapters cover such topics as how to: -- Set up your Twitter profile -- Get comfortable with Twitter -- Craft messages to get your potential readers curious -- Build your network on Twitter -- Use special tools like hashtags and chats -- Get examples of what other writers say on Twitter -- Make best use of your Twitter time -- Use Twitter to build your author career even before you're published Delivered in 20 short chapters, Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers is designed to be read and then acted upon, so you can build your audience and your author brand today.
Author: Sebastian Raschka
Publisher: Packt Publishing Ltd
ISBN: 1801816387
Category : Computers
Languages : en
Pages : 775
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Book Description
This book of the bestselling and widely acclaimed Python Machine Learning series is a comprehensive guide to machine and deep learning using PyTorch s simple to code framework. Purchase of the print or Kindle book includes a free eBook in PDF format. Key Features Learn applied machine learning with a solid foundation in theory Clear, intuitive explanations take you deep into the theory and practice of Python machine learning Fully updated and expanded to cover PyTorch, transformers, XGBoost, graph neural networks, and best practices Book DescriptionMachine Learning with PyTorch and Scikit-Learn is a comprehensive guide to machine learning and deep learning with PyTorch. It acts as both a step-by-step tutorial and a reference you'll keep coming back to as you build your machine learning systems. Packed with clear explanations, visualizations, and examples, the book covers all the essential machine learning techniques in depth. While some books teach you only to follow instructions, with this machine learning book, we teach the principles allowing you to build models and applications for yourself. Why PyTorch? PyTorch is the Pythonic way to learn machine learning, making it easier to learn and simpler to code with. This book explains the essential parts of PyTorch and how to create models using popular libraries, such as PyTorch Lightning and PyTorch Geometric. You will also learn about generative adversarial networks (GANs) for generating new data and training intelligent agents with reinforcement learning. Finally, this new edition is expanded to cover the latest trends in deep learning, including graph neural networks and large-scale transformers used for natural language processing (NLP). This PyTorch book is your companion to machine learning with Python, whether you're a Python developer new to machine learning or want to deepen your knowledge of the latest developments.What you will learn Explore frameworks, models, and techniques for machines to learn from data Use scikit-learn for machine learning and PyTorch for deep learning Train machine learning classifiers on images, text, and more Build and train neural networks, transformers, and boosting algorithms Discover best practices for evaluating and tuning models Predict continuous target outcomes using regression analysis Dig deeper into textual and social media data using sentiment analysis Who this book is for If you have a good grasp of Python basics and want to start learning about machine learning and deep learning, then this is the book for you. This is an essential resource written for developers and data scientists who want to create practical machine learning and deep learning applications using scikit-learn and PyTorch. Before you get started with this book, you’ll need a good understanding of calculus, as well as linear algebra.
Author: Deborah Cook
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193
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Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799880052
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470505664
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Georgia Weidman
Publisher: No Starch Press
ISBN: 1593275641
Category : Computers
Languages : en
Pages : 531
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Book Description
Penetration testers simulate cyber attacks to find security weaknesses in networks, operating systems, and applications. Information security experts worldwide use penetration techniques to evaluate enterprise defenses. In Penetration Testing, security expert, researcher, and trainer Georgia Weidman introduces you to the core skills and techniques that every pentester needs. Using a virtual machine–based lab that includes Kali Linux and vulnerable operating systems, you’ll run through a series of practical lessons with tools like Wireshark, Nmap, and Burp Suite. As you follow along with the labs and launch attacks, you’ll experience the key stages of an actual assessment—including information gathering, finding exploitable vulnerabilities, gaining access to systems, post exploitation, and more. Learn how to: –Crack passwords and wireless network keys with brute-forcing and wordlists –Test web applications for vulnerabilities –Use the Metasploit Framework to launch exploits and write your own Metasploit modules –Automate social-engineering attacks –Bypass antivirus software –Turn access to one machine into total control of the enterprise in the post exploitation phase You’ll even explore writing your own exploits. Then it’s on to mobile hacking—Weidman’s particular area of research—with her tool, the Smartphone Pentest Framework. With its collection of hands-on lessons that cover key tools and strategies, Penetration Testing is the introduction that every aspiring hacker needs.
Author: Roger L. Martin
Publisher: Harvard Business Press
ISBN: 1647823528
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.
Author: Jeff Abbott
Publisher: Canelo
ISBN: 1804362387
Category : Fiction
Languages : en
Pages : 449
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Book Description
From New York Times bestselling author Jeff Abbott’s, an uneasy alliance forms as two widows delve into their husbands’ deadly and dangerous secrets... Henry North is a down-on-his-luck cybersecurity expert from New Orleans. Adam Zhang is the cofounder of one of Austin’s most successful venture capitalist firms. These two men didn’t know each other. They had never met. Yet they died together, violently, in a place neither had any business being. When Henry doesn’t return from a business trip, his wife, Kirsten, panics – and then gets an anonymous phone call: 'Your husband is dead in Austin.' Flora knew Adam was keeping secrets from her. She suspected an affair, but had decided she could forgive him for his weakness – until her husband ended up dead. And with no explanation for her husband’s murder, the police begin to suspect her. Together, these two widows will face a powerful foe determined to write a false narrative about the murders. In doing so, neither Flora nor Kirsten will remain the women the world thought they were. An exceptional thriller from the million copy bestseller, showing the ends people will go to protect their own, perfect for fans of Linwood Barclay, Harlan Coben and Lisa Gardner.
Author: Sarah J. Jackson
Publisher: MIT Press
ISBN: 0262356511
Category : Social Science
Languages : en
Pages : 296
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Book Description
This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.
Author: Ian H Sutherland
Publisher: Brookmans Books
ISBN: 9780993005626
Category :
Languages : en
Pages : 122
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Book Description
Advanced Twitter Strategies for Authors is for fiction and non-fiction authors, published and yet-to-be-published, who want to take advantage of Twitter to proactively market their books but without ever being perceived as a spammer. It reveals how to exponentially grow your follower base into the tens and hundreds of thousands by attracting the attention of people interested in your niche. It discloses how to become an effective Twitter influencer on the subject or themes of your books. It divulges how to engage effectively while always coming across as human. By applying the techniques conveyed in this guide you will make Twitter a cornerstone of your book marketing strategy and will systematically drive thousands of potential purchasers to your books' retail storefronts. And, as an author's time is precious, it reveals how to achieve all this in under 15 minutes a day!
