Advanced Introduction to Sustainable Competitive Advantage in Sales PDF Download
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Author: Lawrence B. Chonko
Publisher: Edward Elgar Publishing
ISBN: 1839106506
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
Author: Lawrence B. Chonko
Publisher: Edward Elgar Publishing
ISBN: 1839106506
Category : Business & Economics
Languages : en
Pages : 160
Get Book
Book Description
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
Author: Todd, Paul
Publisher: Edward Elgar Publishing
ISBN: 1839107014
Category : Law
Languages : en
Pages : 202
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Book Description
Written by leading scholar Paul Todd, this Advanced Introduction draws on the author’s decades of experience researching and teaching maritime law, offering a clear and concise introduction to the core areas of the field. In addition to providing a primer on the substance, it explains the worldwide applications of English law, and surveys the sources of law and how to locate them. It also highlights some of the difficulties in interpreting the law and pinpoints which individuals have been instrumental in doing so, and in making and developing the law.
Author: Johnson, Loch K.
Publisher: Edward Elgar Publishing
ISBN: 1800881738
Category : Political Science
Languages : en
Pages : 176
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Book Description
Providing a comprehensive account of America’s constitutional framework, this Advanced Introduction examines how U.S officials carry out America’s foreign policy objectives through diplomacy, trade agreements, secretive covert actions, and the use of military force. Loch K. Johnson delivers an invigorating examination of ethical and legal aspects of American foreign policy as well as providing a new perspective on topics such as domestic politics, diplomacy and policymaking.
Author: Day, George
Publisher: Edward Elgar Publishing
ISBN: 1800377894
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Author: Cass R. Sunstein
Publisher: Edward Elgar Publishing
ISBN: 103532315X
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
This highly informative Advanced Introduction explores the diverse and far-reaching legal implications of some of the key findings of behavioral economics. This Advanced Introduction provides a much-needed assessment and analysis of the law as a critical domain for the use of behavioral economics, and investigates how techniques including nudging, mandates, and taxes can be used to enhance the effectiveness and improve the implementation of the law.
Author: Monateri, Pier
Publisher: Edward Elgar Publishing
ISBN: 1789906164
Category : Law
Languages : en
Pages : 181
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Book Description
Drawing on historical, normative, theoretical, and economic methodologies, Pier Giuseppe Monateri offers a fresh critical analysis of various dimensions of comparative law methods. Comprehensive and engaging with a multidisciplinary approach, this Advanced Introduction spans the fields of comparative legal studies, law and finance and global law.
Author: Vithala R. Rao
Publisher: Edward Elgar Publishing
ISBN: 1788110080
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
Author: Hooker, John
Publisher: Edward Elgar Publishing
ISBN: 1800378564
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Author: Lutz, Wolfgang
Publisher: Edward Elgar Publishing
ISBN: 1789901472
Category : Social Science
Languages : en
Pages : 224
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Book Description
Highlighting the power of multi-dimensional demography, this Advanced Introduction addresses the most consequential changes in our societies and economies using quantitative approaches. It defines three demographic theories with predictive power – demographic metabolism, transition and dividend – and repositions the discipline at the heart of social science.
