Advanced Focus Group Research PDF Download
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Author: Edward F. Fern
Publisher: SAGE
ISBN: 9780761912491
Category : Reference
Languages : en
Pages : 268
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Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author: Edward F. Fern
Publisher: SAGE
ISBN: 9780761912491
Category : Reference
Languages : en
Pages : 268
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Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author: Edward F. Fern
Publisher: SAGE Publications, Incorporated
ISBN: 9780761912484
Category : Social Science
Languages : en
Pages : 0
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Book Description
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Author: David L. Morgan
Publisher: SAGE Publications
ISBN: 1506327133
Category : Social Science
Languages : en
Pages : 306
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Book Description
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Author: Pranee Liamputtong
Publisher: SAGE Publications
ISBN: 1847879098
Category : Social Science
Languages : en
Pages : 225
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Book Description
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: David W. Stewart
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Publisher description
Author: Jenny Kitzinger
Publisher: SAGE
ISBN: 9780761955689
Category : Social Science
Languages : en
Pages : 244
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Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author: Madhavi Jayanthi
Publisher: Corwin Press
ISBN: 9780761978190
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making. It emphasizes practical and cost-effective ways to ensure accurate results. After defining the focus group, chapter 1 offers ways focus groups can be used in schools and reasons for using them. Chapter 2 discusses guidelines for selecting a moderator. Chapter 3 explains how to clarify the purpose of the focus group. Chapter 4 explains how to determine which participants to include in the focus groups. Chapter 5 examines strategies for scheduling the number, location, and duration of the focus groups. Chapter 6 considers choices about recording the discussion, remunerating participants, asking for participant releases, and having an advance organizer. Chapter 7 covers all aspects of recruiting participants. Chapter 8 examines the protocol for conducting the focus groups. Chapter 9 contains guidelines for moderating the group. Chapter 10 discusses the analysis of information gained and the writing of reports. Each chapter offers examples from past focus groups and reproducible checklists of activities that must be completed, as well as samples of forms, letters, and lists. Many topics are accompanied by a summary of differing opinions from the literature. (Contains 35 references.) (RKJ)
Author: Sharon Vaughn
Publisher: SAGE
ISBN: 9780803958937
Category : Education
Languages : en
Pages : 188
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Book Description
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
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Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
