Author: Paul Springer
Publisher: Kogan Page Publishers
ISBN: 0749458348
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.
Author: Douglas B. Holt
Publisher: Harvard Business Press
ISBN: 1578517745
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Author: Konstantinos Blatanis
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838640081
Category : Literary Criticism
Languages : en
Pages : 204
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Book Description
The discussion addresses the task of theater images in a cultural field where the real is mistaken for its reflection, originality constantly played against seriality, at a moment when simulacra, clones, and emulations of selves and texts become firmly established as the norm. The accommodation of pop icons on stage and the results this framing yields constitute this work's primary interests and aims."--Jacket.
Author:
Publisher: DIANE Publishing
ISBN: 1428952845
Category :
Languages : en
Pages : 62
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Book Description
Commercial Alert in Washington, D.C., presents a June 22, 1999 letter to the chairman of the U.S. Federal Trade Commission (FTC) concerning the marketing of violent entertainment to children. The letter emphasizes the importance of the 1999 FTC and U.S. Department of Justice study of advertising and marketing of violent entertainment products to children.
Author: Paul McFedries
Publisher: John Wiley & Sons
ISBN: 1119174481
Category : Computers
Languages : en
Pages : 355
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Book Description
Take a bite out of all your iPhone has to offer As easy and intuitive as the iPhone is, it's more complex than most of us realize—and what's better than learning all the insider tips and tricks with the iPhone Portable Genius, 3rd Edition? Whether you're just starting out with your first iPhone or upgrading to a newer model, this full-color guide will have you tapping, swiping, and typing like an Apple genius in no time. You'll find essential information about iOS, Siri, iCloud, and how to use your phone to manage, organize, and navigate your life. Written in clear, no-nonsense language, iPhone Portable Genius, 3rd Edition offers expert tips and tricks that will save you time and hassles—and help you unlock all your device has to offer. Designed for the visual learner, it provides plenty of full-color screenshots that illustrate exactly what you'll see and do on your iPhone. Plus, 'Genius Icons' throughout the text highlight smarter, more innovative ways to do what you need to do. So what are you waiting for? Everything you need to truly make the most of your iPhone is here. Connect to a network, configure your settings, and work with iCloud Max out the media features, surf the Web, and check your e-mail Manage your contacts, appointments, e-books, and libraries Sync your apps, photos, music, and more
Author: David W. Schumann
Publisher: Psychology Press
ISBN: 1135672369
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Author: Rodney P. Carlisle
Publisher: SAGE
ISBN: 1412966701
Category : Crafts & Hobbies
Languages : en
Pages : 1033
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Book Description
Selected as an Outstanding Academic Title by Choice Magazine, January 2010 The Encyclopedia of Play: A Social History explores the concept of play in history and modern society in the United States and internationally. Its scope encompasses leisure and recreation activities of children as well as adults throughout the ages, from dice games in the Roman empire to video games today. As an academic social history, it includes the perspectives of several curricular disciplines, from sociology to child psychology, from lifestyle history to social epidemiology. This two-volume set will serve as a general, non-technical resource for students in education and human development, health and sports psychology, leisure and recreation studies and kinesiology, history, and other social sciences to understand the importance of play as it has developed globally throughout history and to appreciate the affects of play on child and adult development, particularly on health, creativity, and imagination.
Author: Gerd Gemünden
Publisher: Duke University Press
ISBN: 9780822338192
Category : Biography & Autobiography
Languages : en
Pages : 436
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Book Description
DIVCollection of essays on film icon Marlene Dietrich./div
Author: George Washington Tryon
Publisher:
ISBN:
Category : Mollusks
Languages : en
Pages : 456
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Book Description
Author: George Washington Tryon (Jr.)
Publisher:
ISBN:
Category : Mollusks
Languages : en
Pages : 568
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Book Description
