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Author: Eric Dregni
Publisher: Motorbooks
ISBN:
Category : Art
Languages : en
Pages : 132
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Book Description
Ads That Put America On Wheels By Eric Dregni & Karl Hagstrom Miller. Discover the creative history of automotive advertising from the early 1900s through today. Fully illustrated with original period advertisements revealing some of the greatest American cars and advertising campaigns of all time. Discusses the history of print advertising in relation to the evolution of the automobile and the auto industry and changing customer expectations. Sftbd., 8 1/4"x 10 5/8", 128 pgs., 40 b&w ill., 80 color.
Author: Eric Dregni
Publisher: Motorbooks
ISBN:
Category : Art
Languages : en
Pages : 132
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Book Description
Ads That Put America On Wheels By Eric Dregni & Karl Hagstrom Miller. Discover the creative history of automotive advertising from the early 1900s through today. Fully illustrated with original period advertisements revealing some of the greatest American cars and advertising campaigns of all time. Discusses the history of print advertising in relation to the evolution of the automobile and the auto industry and changing customer expectations. Sftbd., 8 1/4"x 10 5/8", 128 pgs., 40 b&w ill., 80 color.
Author: Michael L. Berger
Publisher: Bloomsbury Publishing USA
ISBN: 0313016062
Category : Social Science
Languages : en
Pages : 516
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Book Description
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
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Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: Peter N. Stearns
Publisher: NYU Press
ISBN: 1479885142
Category : History
Languages : en
Pages : 259
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Book Description
From his founding of The Journal of Social History to his groundbreaking work on the history of emotions, weight, and parenting, Peter N. Stearns has pushed the boundaries of social history to new levels, presenting new insights into how people have lived and thought through the ages. Having established the history of emotions as a major subfield of social history, Stearns and his collaborators are poised to do the same thing with the study of human behavior. This is their manifesto. American Behavioral History deals with specific uses of historical data and analysis to illuminate American behavior patterns, ranging from car buying rituals to sexuality, and from funeral practices to contemporary grandparenting. The anthology illustrates the advantages and parameters of analyzing the ways in which people behave, and adds significantly to our social understanding while developing innovative methods for historical teaching and research. At its core, the collection demonstrates how the study of the past can be directly used to understand current behaviors in the United States. Throughout, contributors discuss not only specific behavioral patterns but, importantly, how to consider and interpret them as vital historical sources. Contributors include Gary Cross, Paula Fass, Linda Rosenzweig, Susan Matt, Steven M. Gelber, Peter N. Stearns, Suzanne Smith, Mark M. Smith, Kevin White.
Author: Deborah Clarke
Publisher: JHU Press
ISBN: 9780801886171
Category : History
Languages : en
Pages : 244
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Book Description
Publisher description
Author: Frank Coffey
Publisher: Stoddart
ISBN: 9781575440873
Category : Automobile industry and trade
Languages : en
Pages : 0
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Book Description
Pure Americana, "laced with rare photographs, advertisements, period postcards, cartoons, and drawings from the Library of Congress, Harrah's seminal car collection, and the archives of 'Road and Track.'"--Jacket.
Author: Robert Latham
Publisher: University of Chicago Press
ISBN: 0226467023
Category : Literary Criticism
Languages : en
Pages : 332
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Book Description
From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed. Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how contemporary images of vampires and cyborgs illuminate the contradictory processes of empowerment and exploitation that characterize the youth-consumer system. While the vampire is a voracious consumer driven by a hunger for perpetual youth, the cyborg has incorporated the machineries of consumption into its own flesh. Powerful fusions of technology and desire, these paired images symbolize the forms of labor and leisure that American society has staked out for contemporary youth. A startling look at youth in our time, Consuming Youth will interest anyone concerned with film, television, and popular culture.
Author: Marijean Levering
Publisher: Wayne State University Press
ISBN: 0814343236
Category : Performing Arts
Languages : en
Pages : 308
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Book Description
Founded in 1910, Detroit’s Players Club is an all-male club devoted to the production of theater by members for other members’ enjoyment. Called simply "The Players," members of the club design, direct, and act in the shows, including playing the female roles. In Detroit on Stage, Marijean Levering takes readers behind the scenes of the club’s private "frolics" to explore the unique history of The Players, discover what traditions they still hold dear, and examine why they have survived relatively unscathed through changes that have shuttered older and more venerable institutions. The Players developed during a nationwide vogue for community and art theater and also as Detroit’s auto elites were in the midst of forming new private clubs to add to their own sense of prestige. By the 1920s, The Players had built their own playhouse and established most of their significant traditions, including the monthly frolics, at which the members perform for each other. At the frolics, members in the audience would wear tuxedos and drink beer out of personalized mugs, customs that remain to this day. Prominent Detroiters have always been among the ranks of the Players, and several well-known auto industry figures were members from the beginning, including banker Henry B. Joy, Oldsmobile sales manager Roy D. Chapin, and Ford executives James Couzens and Edsel Ford. Over the decades that followed the club’s founding, its membership and traditions have remained strong despite major world events that shook Detroit such as Prohibition, the Great Depression, and World War II. In looking at The Players of today, Levering explores the camaraderie and sense of history that has kept the club together and relatively unchanged throughout the years. She also examines the club’s notable members and its unique place in Detroit history. Detroit on Stage places The Players club in the broader contexts of social clubs, explaining how these organizations originate and function. Readers interested in Detroit cultural history and theater studies will enjoy this rare glimpse inside a long-standing Detroit cultural institution.
Author: Martin Lindstrom
Publisher: Kogan Page Publishers
ISBN: 0749447117
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Author: Frank Coffey
Publisher: Stoddart
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Pure Americana, "laced with rare photographs, advertisements, period postcards, cartoons, and drawings from the Library of Congress, Harrah's seminal car collection, and the archives of 'Road and Track.'"--Jacket.
