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Author: Joao Neiva de Figueiredo
Publisher: CRC Press
ISBN: 1466503181
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno
Author: Joao Neiva de Figueiredo
Publisher: CRC Press
ISBN: 1466503181
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno
Author: Paul H. Driessen
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This chapter gives a short overview of the factors influencing the success of green innovations from an adoption and diffusion perspective. It shows that adoption and diffusion theory offers a useful framework for studying the success of green innovations from the perspective of the customer.
Author: Friederike Esther Rhein
Publisher: Springer Nature
ISBN: 3658321482
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Author: Gerard C. Bartels
Publisher:
ISBN: 9784274905094
Category : Electronic books
Languages : en
Pages : 507
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Book Description
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Author: Marit Sophie Hamprecht
Publisher:
ISBN:
Category :
Languages : en
Pages : 53
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Book Description
Over the last decades, growing environmental concerns have become an alarming phenomenon accompanying economic growth. Green innovations are considered an important instrument in fighting these problems and achieving sustainable development. Although the past years have shown that the adoption rates of environmentally friendly products and services are growing, green innovations often fail in diffusion, not reaching a broad enough level of acceptance to have a significant positive impact. This paper aims at providing a first starting point to practitioners searching for guidance and frameworks for the market implementation of their green innovations. To achieve this, a systematic literature review is conducted, analyzing the current state of research on the factors that are influencing the (non)adoption of green consumer-use innovations and the implications for green innovation commercialization management. From the reviewed literature, six categories of drivers and barriers are identified. It is found that product-/service-related factors, supplier-related factors, as well as communication strongly influence consumers ́ adoption behaviour. The exact way those factors are perceived depends on the demographics, adopter-related factors, and society-related factors. For successful green innovation commercialization, customers should be segmented along those last three categories, and sales and marketing strategies should be adapted to the targeted segment and the stage of the diffusion process.
Author: Joao Neiva de Figueiredo
Publisher: CRC Press
ISBN: 1439854653
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of: Sustainable tourism in the Galapagos Islands The revival of battery-powered electric vehicles in Japan The transition from oil dependency to sustainability in Denmark The promise of sugarcane ethanol as a cleaner fuel alternative Sustainable urban mass transport Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. Praise for the book: ... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. —Michael A. Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management ... should be on the shelf of every manager and educator, as resource and inspiration. —Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability ... an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness. —Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables
Author:
Publisher: Springer
ISBN: 9783319153469
Category : Business & Economics
Languages : en
Pages : 2500
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Book Description
The second edition of this exhaustive work (ECIIE) comprehensively covers the broad spectrum of topics relating to the process of creativity and innovation, from a wide variety of perspectives (e.g., economics, management, psychology, anthropology, policy, technology, education, the arts) and modes (individual, organization, industry, nation, region). This edition includes some 400 topical entries, definitions of key terms and concepts and review essays, from a global array of more than 250 researchers, business executives, policymakers, and artists, illuminating the many facets of creativity and innovation and highlighting their relationships to such universal concepts as knowledge management, economic opportunity, and sustainability. Entries feature description of key concepts and definition of terms, full-color illustrations, case examples, future directions for research and application, synonyms and cross-references and bibliographic references.
Author: Sir Trisha Greenhalgh
Publisher: John Wiley & Sons
ISBN: 0470987278
Category : Medical
Languages : en
Pages : 328
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Book Description
This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, originally commissioned by the Department of Health from University College London and University of Surrey, using a variety of research methods. The results of the review are discussed in detail in separate chapters covering particular innovations and the relevant contexts. The book is intended as a resource for health care researchers and academics.
Author: Vijay Mahajan
Publisher: SAGE
ISBN: 9780803921368
Category : Reference
Languages : en
Pages : 92
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Book Description
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 44
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Book Description
An overview of issues relevant to debates about solutions to global challenges, such as climate change, public health and food security.
