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Author: Peter Daboll
Publisher: Advantage Media Group
ISBN: 1599325640
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll’s logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
Author: Peter Daboll
Publisher: Advantage Media Group
ISBN: 1599325640
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll’s logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
Author: Ann M. Bain
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 236
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Book Description
Author:
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 460
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Author: Margot Waddell
Publisher: Jessica Kingsley Publishers
ISBN: 1846421322
Category : Family & Relationships
Languages : en
Pages : 98
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Book Description
How much independence should parents allow teenagers who claim rights and privileges, show excessive confidence and test the boundaries of discipline? How can parents handle the physical and emotional changes in their adolescent child? This book offers helpful advice to parents whose children have reached the turbulent teenage years. From conflict management to issues of bullying, stealing and smoking, it guides parents as their children alternate between maturity and immaturity and develop their own identity. It explains the impact of school life, group pressures and close friendships on 12-14-year-olds' development and helps parents to offer their child support, while accepting his or her increased need for privacy. Alongside these challenges, the author reveals the rewards of sharing in these young people's enthusiasm and ambitions, as they grow more confident and responsible. This book provides practical and sensitive advice for parents to help them relate to and communicate with their child at a difficult time of transition, while being prepared to question what they thought they already knew about their son or daughter - and about parenting.
Author: Mark Larson
Publisher: Heinemann Educational Books
ISBN:
Category : Education
Languages : en
Pages : 140
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Book Description
Larson visits these and many other questions in full view of his colleagues, administrators, and students. He writes open letters to faculty and students in which he explores doubts about his own work as a teacher, his successes and failures in the classroom, his questions about the educational system, and his ideas on how to handle some of the more perplexing dilemmas today's teachers face. His colleagues and students reply with ideas and questions of their own. This book will lead teachers (preservice and inservice), administrators, and education professors to reflect on their own systems, their own teaching methods, the ways they assess student work, and their hope and expectations for their students.
Author: Miller
Publisher: Pearson Education India
ISBN: 9788131711507
Category :
Languages : en
Pages : 276
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Book Description
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category : Agricultural laws and legislation
Languages : en
Pages : 104
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Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 372
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Author: Otto von Kotzebue
Publisher:
ISBN:
Category : Discoveries in geography
Languages : en
Pages : 396
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 794
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Book Description
