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Author: John Bowle
Publisher:
ISBN:
Category : World politics
Languages : en
Pages :
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Author: John Bowle
Publisher:
ISBN:
Category : World politics
Languages : en
Pages :
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Author: Robert S. Holzmann
Publisher:
ISBN:
Category :
Languages : en
Pages : 209
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Book Description
Author: Leon Lessinger
Publisher: Createspace Independent Publishing Platform
ISBN: 9781522775225
Category :
Languages : en
Pages : 168
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Book Description
The theme of this book is that human beings are better off when they add an "e" to human and become humane. To be humane is to avoid being cruel to others, and to act in ways that benefit not only ourselves, but other people too. The book is offered as a Christmas present to both religious and non-religious persons in the belief that all people can appreciate that Divinity becoming human is an idea that could spur humans toward better conduct if they sought the divine within themselves. Our scientific expertise has given us god-like powers. If we join this talent to the emotional talent of compassion and empathy we will be virtuous in the old sense of "skillful at living", and we will save both ourselves and our planet.
Author: Robert S. Holzman
Publisher:
ISBN:
Category :
Languages : en
Pages : 209
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Book Description
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author: Annalee Newitz
Publisher: Anchor
ISBN: 0385535929
Category : Science
Languages : en
Pages : 333
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Book Description
In its 4.5 billion–year history, life on Earth has been almost erased at least half a dozen times: shattered by asteroid impacts, entombed in ice, smothered by methane, and torn apart by unfathomably powerful megavolcanoes. And we know that another global disaster is eventually headed our way. Can we survive it? How? As a species, Homo sapiens is at a crossroads. Study of our planet’s turbulent past suggests that we are overdue for a catastrophic disaster, whether caused by nature or by human interference. It’s a frightening prospect, as each of the Earth’s past major disasters—from meteor strikes to bombardment by cosmic radiation—resulted in a mass extinction, where more than 75 percent of the planet’s species died out. But in Scatter, Adapt, and Remember, Annalee Newitz, science journalist and editor of the science Web site io9.com explains that although global disaster is all but inevitable, our chances of long-term species survival are better than ever. Life on Earth has come close to annihilation—humans have, more than once, narrowly avoided extinction just during the last million years—but every single time a few creatures survived, evolving to adapt to the harshest of conditions. This brilliantly speculative work of popular science focuses on humanity’s long history of dodging the bullet, as well as on new threats that we may face in years to come. Most important, it explores how scientific breakthroughs today will help us avoid disasters tomorrow. From simulating tsunamis to studying central Turkey’s ancient underground cities; from cultivating cyanobacteria for “living cities” to designing space elevators to make space colonies cost-effective; from using math to stop pandemics to studying the remarkable survival strategies of gray whales, scientists and researchers the world over are discovering the keys to long-term resilience and learning how humans can choose life over death. Newitz’s remarkable and fascinating journey through the science of mass extinctions is a powerful argument about human ingenuity and our ability to change. In a world populated by doomsday preppers and media commentators obsessively forecasting our demise, Scatter, Adapt, and Remember is a compelling voice of hope. It leads us away from apocalyptic thinking into a future where we live to build a better world—on this planet and perhaps on others. Readers of this book will be equipped scientifically, intellectually, and emotionally to face whatever the future holds.
Author: John A. Young
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 81
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Book Description
Author: Quote Notebooks Publishing
Publisher:
ISBN:
Category :
Languages : en
Pages : 110
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Book Description
Who doesn't know H.G. Wells, one of the greatest english writer. Enjoy this well designed Bram Stoker quote notebook journal. this notebook diary can be used by all ages (kids, school and college students, even adults). This composition is ideal for gifting it as Birthday Gifts for kids and adults, for your Special occasions, secret Santa Christmas Gifts, Student's gifts, Stationery gift for Office workers and coworkers. Book Details: 108 pages 6"x9" White-color paper Matte Finish Cover for an elegant look and feel
Author: Lee Pound
Publisher:
ISBN: 9780982764640
Category :
Languages : en
Pages : 255
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Book Description
Author: Maxwell Anderson
Publisher: Dramatists Play Service, Inc.
ISBN: 9780822200888
Category : Drama
Languages : en
Pages : 92
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Book Description
THE STORY: The scene is a small Southern town where Colonel and Christine Penmark live with their daughter, Rhoda. Little Rhoda Penmark is the evil queen of the story. On the surface she is sweet, charming, full of old-fashioned graces, loved by he
