A.B.C.: Authentic Brand Creation PDF Download
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Author: Tee Dike
Publisher: Published by Tee
ISBN:
Category : Self-Help
Languages : en
Pages : 99
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Book Description
An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. Whether it’s social or in business, when you are well branded you are definitely pre-sold. In Authentic Brand Creation, author Tee Dike has delivered what he calls lessons for the class of 2020 and beyond; sharing cutting-edge strategies that one can apply in building their brands in this age of digital media. The ABC book is packed with practical and simple exercises and strategies that will help one to unleash their authentic self, build their brand from a place of self- awareness, and thus create platforms to assert themselves in spaces they can fully function to their maximum ability. Tee says, branding is the foundation of all growth, regardless of whether you’re a consultant, speaker, coach, company or job seeker. Without it, there is no standing out.
Author: Tee Dike
Publisher: Published by Tee
ISBN:
Category : Self-Help
Languages : en
Pages : 99
Get Book Here
Book Description
An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. Whether it’s social or in business, when you are well branded you are definitely pre-sold. In Authentic Brand Creation, author Tee Dike has delivered what he calls lessons for the class of 2020 and beyond; sharing cutting-edge strategies that one can apply in building their brands in this age of digital media. The ABC book is packed with practical and simple exercises and strategies that will help one to unleash their authentic self, build their brand from a place of self- awareness, and thus create platforms to assert themselves in spaces they can fully function to their maximum ability. Tee says, branding is the foundation of all growth, regardless of whether you’re a consultant, speaker, coach, company or job seeker. Without it, there is no standing out.
Author: M. Beverland
Publisher: Springer
ISBN: 0230250807
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Author: Howard A. Lim
Publisher:
ISBN: 9780615345468
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.
Author: Mark Toft
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Author: M. Beverland
Publisher: Springer
ISBN: 0230250807
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
ISBN:
Category : Business & Economics
Languages : en
Pages : 9
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Book Description
"Building an Authentic Brand: Aligning Values with Consumer Expectations" is a comprehensive guide to crafting a successful brand identity that resonates with modern consumers. The book delves into the importance of authenticity in today's competitive market, emphasizing the need for businesses to align their core values with the expectations of their target audience. Through insightful case studies and practical strategies, readers gain a deeper understanding of how to build trust and credibility with customers by staying true to their brand's mission and purpose. From startups to established enterprises, the book offers actionable steps for creating a consistent and genuine brand narrative that fosters lasting connections with consumers. By exploring the power of storytelling and social responsibility, this insightful read empowers businesses to foster brand loyalty and forge meaningful relationships with their audience, ultimately driving long-term success in the marketplace. Whether you're a marketing professional or an aspiring entrepreneur, this e-book provides invaluable insights into cultivating a brand identity that stands the test of time.
Author: Stephan McDonald
Publisher:
ISBN: 9781800491687
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Author: Chris Rosica
Publisher:
ISBN: 9780979310119
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally Famous Amos. How they shaped their brand identity, differentiated from the competition, gave back a portion of their success to causes, and created brand consistency are some of the subjects explored.
Author: Stephan McDonald
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
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Book Description
DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS. Are you searching for the perfect strategies to establish your brand identity without any hassle? Congratulations! The right guide is here for you. This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. What You Get: Comprehensive understanding of the role of emotions in the implementation of branding strategy Brand Identity an essential element of business success Effects of brand Identity on customer decision Practical approaches to attract prospects to subjects that interest them Step-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content Benefits of Social Media for Brand Strategy and Identity Developing an Authentic Brand Story that Improves Trust And much more. Finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. What Are You Waiting for? Grab Your Copy Today and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.
Author: Larry Weber
Publisher: John Wiley & Sons
ISBN: 1119513774
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
