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Author: Terry Edward O'Reilly
Publisher: ReadHowYouWant.com
ISBN: 1459609352
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.
Author: Terry Edward O'Reilly
Publisher: ReadHowYouWant.com
ISBN: 1459609352
Category : Business & Economics
Languages : en
Pages : 498
Get Book Here
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.
Author: Jessica Dotta
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414388446
Category : Fiction
Languages : en
Pages : 446
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Book Description
The year is 1838, and seventeen-year-old Julia Elliston’s position has never been more fragile. Orphaned and unmarried in a time when women are legal property of their fathers, husbands, and guardians, she finds herself at the mercy of an anonymous guardian who plans to establish her as a servant in far-off Scotland. With two months to devise a better plan, Julia’s first choice to marry her childhood sweetheart is denied. But when a titled dowager offers to introduce Julia into society, a realm of possibilities opens. However, treachery and deception are as much a part of Victorian society as titles and decorum, and Julia quickly discovers her present is deeply entangled with her mother’s mysterious past. Before she knows what’s happening, Julia finds herself a pawn in a deadly game between two of the country’s most powerful men. With no laws to protect her, she must unravel the secrets on her own. But sometimes truth is elusive and knowledge is deadly.
Author: Stephanie Doyle
Publisher: Harlequin
ISBN: 1460307186
Category : Fiction
Languages : en
Pages : 299
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Book Description
For all the wrong reasons? Anna Summers has always been more than Ben Tyler's assistant. She's even been more than his best friend. Too bad Ben didn't realize it until after she quit. Now that he's more like his old self after facing off against a life-threatening illness, he's ready to win Anna back. Of course, it's not simple. One night Ben broke his own rule about getting involved with an employee. And now Anna is pregnant. She refuses to let him use the baby as a reason for them to reconcile. It will take an act of persuasion to convince her they belong together…and not only because of the baby.
Author: Jane Austen
Publisher: Penguin
ISBN: 0143106287
Category : Fiction
Languages : en
Pages : 338
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Book Description
Jane Austen's beloved and subtly subversive final novel of romantic tension and second chances. Now a motion picture from Netflix starring Dakota Johnson and Henry Golding, and a TikTok Book Club Pick. Persuasion tells the story of Anne Elliot, a woman who – at twenty-seven – is no longer young and has few romantic prospects. Eight years ago, she was persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortune nor rank. When Anne and Frederick meet again, he has acquired both, but still feels the sting of her rejection. A brilliant satire of vanity and pretension, Austen’s last completed novel is also a deeply felt and relatable love story tinged with the heartache of missed opportunities. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Author: Jason Harris
Publisher: Crown Currency
ISBN: 198482256X
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Author: Kevin Dutton
Publisher: HMH
ISBN: 0547545231
Category : Psychology
Languages : en
Pages : 309
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Book Description
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Author: Mary Jane Hathaway
Publisher: Simon and Schuster
ISBN: 1476777535
Category : Fiction
Languages : en
Pages : 304
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Book Description
A lively Southern retelling of Jane Austen’s Persuasion, featuring Lucy Crawford, who is thrown back into the path of her first love while on a quest to save her beloved family home. Lucy Crawford is part of a wealthy, well-respected Southern family with a long local history. But since Lucy’s mother passed away, the family home, a gorgeous antebellum mansion, has fallen into disrepair and the depth of her father’s debts is only starting to be understood. Selling the family home may be the only option—until her Aunt Olympia floats the idea of using Crawford house to hold the local free medical clinic, which has just lost its space. As if turning the plantation home into a clinic isn’t bad enough, Lucy is shocked and dismayed to see that the doctor who will be manning the clinic is none other than Jeremiah Chevy—her first love. Lucy and Jeremiah were high school sweethearts, but Jeremiah was from the wrong side of the tracks. His family was redneck and proud, and Lucy was persuaded to dump him. He eventually left town on a scholarship, and now, ten years later, he’s returned as part of the rural physician program. And suddenly, their paths cross once again. While Lucy’s family still sees Jeremiah as trash, she sees something else in him—as do several of the other eligible ladies in town. Will he be able to forgive the past? Can she be persuaded to give love a chance this time around?
Author: Jane Austen
Publisher: Strelbytskyy Multimedia Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 250
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Book Description
Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?
Author: Sundee T. Frazier
Publisher: Scholastic Inc.
ISBN: 0545822416
Category : Juvenile Fiction
Languages : en
Pages : 186
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Book Description
The unstoppable Cleo Edison Oliver returns in an adventure that's rich in all senses of the word. Cleopatra Edison Oliver has a brand new business: Passion Clips. She and her best friend Caylee are going to take the world by storm with their personalized barrettes. All they need now is their big break. So when successful businesswoman Fortune A. Davies announces a new website where "kidpreneurs" can upload ads for their businesses, Cleo invites all of her customers to film an ad for FortuneTube.But making a commercial is different from running a business, and when Cleo's customers get fed up with her direction, she might lose her friends and her chance to shine. Meanwhile, Cleo is more and more certain that she wants to meet her birth parents -- but she's starting to wonder if they will ever want to meet her. Can she win back her friends, take her business to the next level, and find the family she's been looking for?
Author: Regina Jeffers
Publisher: Simon and Schuster
ISBN: 1569758263
Category : Fiction
Languages : en
Pages : 384
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Book Description
Witty, romantic and insightful, this novel retells the love affair at the heart of Jane Austen's Persuasion from the perspective of the suitor--Captain Wentworth. Written in the language of the era, Captain Wentworth's Persuasion re-creates the original style, themes and sardonic humor of Jane Austen's novel while turning the entire tale on its head in a most engaging fashion. Readers hear Captain Wentworth's side of this tangled story while gazing into his thoughts and emotions. Wentworth initially suffers rejection and frustration because the titled Elliots do not consider him good enough for their daughter Anne. Despite her feelings for Wentworth, Anne allows others to persuade her to break off their engagement. Eight years later, when Wentworth returns from fighting against Napoleon's army, the difficult years of war have reversed fortunes. Now it is he who is rich, having won many prizes in battle, while the Elliots are deeply in debt and in danger of losing their good name. Will Wentworth seek revenge by choosing another woman over his former love? Can he walk away from Anne, or will the memory of her lips and her touch capture his love once again?
