A Study on the Effects of Hotel Positioning on Consumers' Hotel Choice by Focusing on 5-star Business Hotels in Seoul, Korea PDF Download
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Author: Jin Su Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Author: Jin Su Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Author: Ashutosh Kumar
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The hospitality sector is one of the fast growing and dynamic sectors in India. Of late not only has there been a change in demand and supply trends, but consumer preferences and desires are also changing, which has led to an eruption of innovative management practices. One of the critical issues facing this industry today is that of sustainability. Therefore, many hotel chains, particularly five-star hotels, have incorporated a number of green practices to reduce their carbon footprints. This in turn has a considerable effect on consumers' willingness to pay for their services. This study aimed to explore the factors of consumer awareness, consumer attitude and willingness to pay premium that impact choice of sustainable 5-star hotels of Northern India. Based on the study aim, a quantitative research was conducted using survey of 447customers or visitors of the chosen hotels. The questionnaire pertained to elements crucial for this research consisting list of important sustainable practices and how these practices are affecting their preference for the hotel chains. Data was gathered using a close-ended questionnaire from the customers of these hotels. KMO factor analysis method was applied to identify the most significant factors of consumer awareness; consumer attitude and willingness to pay premium that impact their choice of the sustainable five star hotels of Northern India.
Author: Rachata Wangchan
Publisher:
ISBN:
Category :
Languages : en
Pages : 11
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This research aims to (1) study customer characteristics of five-star hotels in Bangkok (2) study level of hotel location, service quality, perceived consumption value, customer satisfaction, and customer loyalty and (3) study the effects of hotel location, service quality, perceived consumption value and customer satisfaction on customer loyalty. This research uses quantitative methodology. A total of 700 completely questionnaires were returned by study participants and Structural Equation Modelling (SEM) techniques were used to analyze the data received. This study results were as following: firstly, the hotel location, service quality and perceived consumption value have the positive effect on customer satisfaction. Secondly, the hotel location, service quality, perceived consumption value, and customer satisfaction have the positive effect on customer loyalty. This study has also provide a reference for five-star hotel management in Bangkok, Thailand.
Author: Lijia Xie
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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This study quantifies the business value of consumer reviews and discusses its wider implications to hotel performance, specifically to delineate the unique effects of the User-Generated Content (UGC) components on room sales. In contrast to earlier studies that take consumer reviews as an exogenous factor, this study finds empirical evidence that consumer reviews both influence and are influenced by room sales through a dynamic framework. In consideration of the endogeneity in consumer reviews, this study uses a dynamic generalized method of moments (GMM) model to address the reviews/sales relation and illustrates why other commonly used estimation that ignore the dynamic relationship between current reviews and room sales may be biased. A longitudinal panel-data sample of 56,284 hotel reviews on a daily basis, along with quarterly hotel performance over a ten-quarter observation window, is used for the empirical modeling. This study finds that room sales are significantly influenced by the review volume, suggesting the importance of awareness effect. Specifically, a 1% increase in the average quarterly number of reviews received would result in a 0.10 units increase in the average revenue per available room. Compared to paid or owned traditional marketing channels, the earned consumer reviews' business value can be justified by the marginal costs of producing extra copies of reviews by consumers and providing social media service by hotel managers. Nevertheless, this study shows that the rating of consumer reviews and its variation does not have effect on hotel room sales after accounting for the endogeneity, indicating that online reviews have little persuasion effect on consumer purchase decisions. Thus, this study considers the awareness effect of Word-of-Mouth (WOM) as the primary effect in the dynamic mechanism between consumer reviews and room sales. From the theoretical perspective, this study represents a comprehensive understanding of consumer reviews by integrating both awareness and persuasion effects. By identifying strategically important review components and their effects, the study adds to the prior literature by providing a positive reconciliation of the mixed findings about the effect of consumer reviews. From the managerial perspective, the awareness effect of consumer reviews suggests that businesses should embrace and facilitate WOM activities. However, consumers are not influenced by the persuasion effect of online WOM, thus presenting a challenge to businesses that try to influence sales through "planting" positive product reviews. Hotel managers shall therefore focus more on the mechanisms that facilitate dispersion of underlying word-of- mouth exchange rather than try to influence online ratings. From the methodology perspective, this study contributes to the hospitality literature by providing econometric justifications for the use of dynamic panel data estimation, discussing the conditions under which it improves inference beyond the traditional pooled OLS and traditional fixed- effects estimates. This study shows that dynamic effect is likely to be particularly important in hospitality research since much of our research seeks to determine the effect of different stimulating variables (e.g., consumer reviews, pricing strategy, customer relationship management, etc.) on hotel performance, an aspect of research that is particularly susceptible to biases that may arise by ignoring the effect of historical performance on current stimulating variables. The empirical attempt initiated in this study welcomes replications of future research.
Author: Wolfgang Wörndl
Publisher: Springer Nature
ISBN: 303065785X
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: Seyed Shahabeddin Pourfakhimi Abarghouei
Publisher:
ISBN:
Category :
Languages : en
Pages : 350
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Book Description
With the advent of Web 2.0 and rapid growth of Tourism 2.0 applications, today travellers have access to an enormous volume of online user-generated content in the form of user reviews and ratings for nearly every single commercial travel accommodation facility around the world. Annually millions of travellers read these reviews and check the ratings before selecting hotels. This phenomenon has had revolutionary impacts on the hotel market dynamics as well as travellers’ behaviour in choosing travel accommodation. Constructed based on a pragmatic research philosophy and through a combination of a series of interrelated conceptual and empirical inquiries, this study provides a new multidimensional perspective towards expanding the boundaries of our academic understanding of the nature, mechanism and magnitude of the impact of eWOM on consumers’ choice of hotels.
Author: Arga Hananto
Publisher:
ISBN:
Category :
Languages : en
Pages : 23
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Book Description
Use of post-purchase online consumer review in hotel attributes study was still scarce in the literature. Arguably, post purchase online review data would gain more accurate attributes that consumers actually consider in their purchase decision. This study is aimed to extract attributes from two samples of five-star hotel reviews (Jakarta and Singapore) with text mining methodology. In addition, this study also aimed to describe positioning of a number of five-star hotels in Jakarta and Singapore based on the extracted attributes using Correspondence Analysis. This study finds that reviewers of five star hotels in both cities mentioned similar attributes such as service, staff, club, location, pool and food. Attributes derived from text mining seem to be viable input to build fairly accurate positioning map of hotels. This study has demonstrated the viability of online review as a source of data for hotel attribute and positioning studies.
Author: Kristen A. Riscinto-Kozub
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 216
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Author: Tony Simons
Publisher: John Wiley & Sons
ISBN: 0470445211
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now for the first time, leadership expert Tony Simons has measured the bottom-line value of business leaders who live by their word and actually do what they say they are going to do. In The Integrity Dividend, Tony Simons shows how leaders? personal integrity drives the profitability and overall success of their organization. This groundbreaking book is based in on solid research and reveals that businesses led by managers of higher integrity enjoy deeper employee commitment, lower turnover, superior customer service, and substantially higher profitability. This improved performance is the integrity dividend. Simons conducted dozens of focus groups, surveyed thousands of employees, collected financial and operational numbers, and interviewed over 100 senior executives and executive coaches. The book lays out the research clearly and provides proven tools for managing common integrity challenges. It offers guidance for building individual credibility and for creating an organizational culture of integrity and accountability. Throughout, Simons uses real-world insight and stories drawn from senior executives, line managers, and coaches. The Integrity Dividend is a fresh view of leadership at a time when it is most needed.
Author: Ariel Vera
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 194
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