A Review of Problems and Policies in the Marketing of Primary Products in World Markets with Particular Reference to the Activities of the Produce Marketing Companies PDF Download
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Author: T. B. Oluyide
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 12
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Book Description
Author: T. B. Oluyide
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 12
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 262
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Book Description
Author: Erdener Kaynak
Publisher: CRC Press
ISBN: 135144767X
Category : Technology & Engineering
Languages : en
Pages : 232
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Book Description
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Author: S. 'Demola Olusoga
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 86
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Book Description
Author: Michigan State University
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 392
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Book Description
Interdisciplinary research monograph presenting a simulation model for the Nigerian agricultural economy and using the model to analyse 21 agricultural policy alternatives for agricultural development in Nigeria and elsewhere - outlines the systems analysis approach and research methodology, covers land utilization, productivity, etc., for each major region, and includes a supplementary model of the national economy for agricultural sector analysis. Bibliography pp. 351 to 362 and diagrams.
Author: Junaid Javaid
Publisher: GRIN Verlag
ISBN: 3668032033
Category : Business & Economics
Languages : en
Pages : 33
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Book Description
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of "Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers". Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company’s capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan’s value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company’s products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company’s particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.
Author: Martin Kriesberg
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 100
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Book Description
Author: Kwame Arhin
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Conference papers on marketing boards for agricultural marketing in Africa south of Sahara - gives a survey and six case studies vz. Cocoa and farmers' attitudes in Ghana, role of cooperative marketing of grain in Tanzania, peanuts in Senegal 1966-1980, state intervention in agricultural marketing in Burkina Faso 1968-1978, commodity boards in Nigeria and agricultural development and agricultural price in Malawi. Graphs, references, statistical tables. Conference held in Leiden 1983.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957245
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more!Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953185
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
