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Author: George Gallup
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
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Author: George Gallup
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
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Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 9780231121330
Category : History
Languages : en
Pages : 304
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Book Description
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 726
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Author: Jeffrey M. Berry
Publisher: Oxford University Press
ISBN: 0190498463
Category : Language Arts & Disciplines
Languages : en
Pages : 286
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Book Description
In early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death," over-the-top discourse in today's political opinion media is pervasive. Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage-the provocative, hyperbolic style of commentary delivered by hosts like Ed Schultz, Bill O'Reilly, and Sean Hannity- says more about regulatory, technological, and cultural changes, than it does about our political inclinations. Berry and Sobieraj tackle the mechanics of outrage rhetoric, exploring its various forms such as mockery, emotional display, fear mongering, audience flattery, and conspiracy theories. They then investigate the impact of outrage rhetoric-which stigmatizes cooperation and brands collaboration and compromise as weak-on a contemporary political landscape that features frequent straight-party voting in Congress. Outrage tactics have also facilitated the growth of the Tea Party, a movement which appeals to older, white conservatives and has dragged the GOP farther away from the demographically significant moderates whose favor it should be courting. Finally, The Outrage Industry examines how these shows sour our own political lives, exacerbating anxieties about political talk and collaboration in our own communities. Drawing from a rich base of evidence, this book forces all of us to consider the negative consequences that flow from our increasingly hyper-partisan political media.
Author: University of California, Berkeley. Institute of Governmental Studies
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 858
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Author:
Publisher:
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Category : Broadcast advertising
Languages : en
Pages : 506
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Author: Shaun Breslin
Publisher: Routledge
ISBN: 113693846X
Category : Reference
Languages : en
Pages : 288
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Book Description
This Handbook, comprising around twenty-five chapters provided by numerous experts in the field, will prove invaluable to students of international affairs, academics, researchers, businesspeople and policy analysts. Chapters will give up-do-date and unbiased information on the current state of Chinese international relations in historical perspective.
Author: Wolfgang Donsbach
Publisher: Routledge
ISBN: 1136447849
Category : Language Arts & Disciplines
Languages : en
Pages : 266
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Book Description
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.
Author: United States. Central Intelligence Agency
Publisher:
ISBN:
Category : World politics
Languages : en
Pages : 220
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Author: University of California, Berkeley. Institute of Governmental Studies. Library
Publisher:
ISBN:
Category : Political science
Languages : en
Pages : 860
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