A Process Model of Family Consumer Decisions PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Process Model of Family Consumer Decisions PDF full book. Access full book title A Process Model of Family Consumer Decisions by Sue L. T. McGregor. Download full books in PDF and EPUB format.
Author: Sue L. T. McGregor
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
Get Book Here
Book Description
Much of family decision making centers on consumer behavior (Melson, 1980). However, the researchers in the disciplines of marketing and family sociology, who traditionally studied consumer decision making and family decision making, respectively, have not, to date, awarded the family consumer decision making process the attention it would seem to warrant. Thus, the objective of this research was to model the process that a family as a group goes through, while making a consumer decision. Both the intricacies of the variation in interaction that occurs between family members at different stages of the consumer decision and the effect of the immediate environment on these interactions were given special attention. In summary, the domain of the model is restricted to the study of the family as a multiperson buying unit as it goes through the seven stages of a high involvement, consumer decision. The model is comprised of three major components and is pictorially represented in a nested cup scheme so as to illustrate the systems approach to conceptualizing the study of the family. The outer circle represents the external environment and is comprised of several sets of variables. Within this model, the external environment is viewed as affecting the decision process and family member involvement, with recognition that this latter influence is filtered through the internal environment (family system). The second circle depicts the family as a system and is referred to as the internal environment. It contains numerous sets of variables, several of which contain sub-concepts as well. These internal variables are viewed as individually or collectively having direct influence on the core of the model. The inner core of the model is divided, with the left side depicting the seven stages of the decision process while the right side illustrates family member involvement at each stage. The stages of the decision process are a combination of the decision process component of the EKB model (Engel and Blackwell, 1982) and the concept of the problem solving loop from the Kieren, Vaines and Badir (1982) model. The core of the model is seen to be affected by the external and internal environments as well as by other variables within the core. Definitions of the variables (approximately 120) are grouped according to the three components of the model. Propositions (approximately 250) are ordered into ten sets which in turn are organized according to external, family and process/product categories. A summary matrix supplements the extensive listing of propositions and provides a means of viewing all of the propositions simultaneously. An expert review panel was established and a response sheet was developed, both for the purpose of reviewing and evaluating the model. Panel responses were discussed and the panel's recommendations were either incorporated into the current version of the model in Chapter II or are included in the final chapter as recommendations for future revisions and refinements of the model.
Author: Sue L. T. McGregor
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
Get Book Here
Book Description
Much of family decision making centers on consumer behavior (Melson, 1980). However, the researchers in the disciplines of marketing and family sociology, who traditionally studied consumer decision making and family decision making, respectively, have not, to date, awarded the family consumer decision making process the attention it would seem to warrant. Thus, the objective of this research was to model the process that a family as a group goes through, while making a consumer decision. Both the intricacies of the variation in interaction that occurs between family members at different stages of the consumer decision and the effect of the immediate environment on these interactions were given special attention. In summary, the domain of the model is restricted to the study of the family as a multiperson buying unit as it goes through the seven stages of a high involvement, consumer decision. The model is comprised of three major components and is pictorially represented in a nested cup scheme so as to illustrate the systems approach to conceptualizing the study of the family. The outer circle represents the external environment and is comprised of several sets of variables. Within this model, the external environment is viewed as affecting the decision process and family member involvement, with recognition that this latter influence is filtered through the internal environment (family system). The second circle depicts the family as a system and is referred to as the internal environment. It contains numerous sets of variables, several of which contain sub-concepts as well. These internal variables are viewed as individually or collectively having direct influence on the core of the model. The inner core of the model is divided, with the left side depicting the seven stages of the decision process while the right side illustrates family member involvement at each stage. The stages of the decision process are a combination of the decision process component of the EKB model (Engel and Blackwell, 1982) and the concept of the problem solving loop from the Kieren, Vaines and Badir (1982) model. The core of the model is seen to be affected by the external and internal environments as well as by other variables within the core. Definitions of the variables (approximately 120) are grouped according to the three components of the model. Propositions (approximately 250) are ordered into ten sets which in turn are organized according to external, family and process/product categories. A summary matrix supplements the extensive listing of propositions and provides a means of viewing all of the propositions simultaneously. An expert review panel was established and a response sheet was developed, both for the purpose of reviewing and evaluating the model. Panel responses were discussed and the panel's recommendations were either incorporated into the current version of the model in Chapter II or are included in the final chapter as recommendations for future revisions and refinements of the model.
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Author: J. A. Lunn
Publisher: Marketing Classics Press
ISBN: 1613110464
Category : Business & Economics
Languages : en
Pages : 37
Get Book Here
Book Description
Author: Jim Blythe
Publisher: SAGE
ISBN: 1446276333
Category : Business & Economics
Languages : en
Pages : 473
Get Book Here
Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Author: Thomas S. Robertson
Publisher: Marketing Classics Press
ISBN: 161311057X
Category : Business & Economics
Languages : en
Pages : 27
Get Book Here
Book Description
Author: Leon Schiffman
Publisher: Pearson Higher Education AU
ISBN: 1486014348
Category : Business & Economics
Languages : en
Pages : 729
Get Book Here
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author: Dr. Syed Gous
Publisher: Educreation Publishing
ISBN:
Category : Education
Languages : en
Pages : 107
Get Book Here
Book Description
Consumer Behaviour is a comprehensive textbook designed for students of management programmes . It aims to help readers understand and analyses the behaviour of Indian consumers and develop winning marketing strategies. The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures and demography of India in shaping the mind of an Indian buyer is discussed.
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522579079
Category : Business & Economics
Languages : en
Pages : 428
Get Book Here
Book Description
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Author: Benjamin Krischan Schulte
Publisher: Springer
ISBN: 3658087889
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author ́s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
Author: Thomas A. Durkin
Publisher:
ISBN: 0195169921
Category : Business & Economics
Languages : en
Pages : 737
Get Book Here
Book Description
Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States. After discussing the origins and various kinds of consumer credit available in today's marketplace, this book reviews at some length the long run growth of consumer credit to explore the widely held belief that somehow consumer credit has risen "too fast for too long." It then turns to demand and supply with chapters discussing neoclassical theories of demand, new behavioral economics, and evidence on production costs and why consumer credit might seem expensive compared to some other kinds of credit like government finance. This discussion includes review of the economics of risk management and funding sources, as well discussion of the economic theory of why some people might be limited in their credit search, the phenomenon of credit rationing. This examination includes review of issues of risk management through mathematical methods of borrower screening known as credit scoring and financial market sources of funding for offerings of consumer credit. The book then discusses technological change in credit granting. It examines how modern automated information systems called credit reporting agencies, or more popularly "credit bureaus," reduce the costs of information acquisition and permit greater credit availability at less cost. This discussion is followed by examination of the logical offspring of technology, the ubiquitous credit card that permits consumers access to both payments and credit services worldwide virtually instantly. After a chapter on institutions that have arisen to supply credit to individuals for whom mainstream credit is often unavailable, including "payday loans" and other small dollar sources of loans, discussion turns to legal structure and the regulation of consumer credit. There are separate chapters on the theories behind the two main thrusts of federal regulation to this point, fairness for all and financial disclosure. Following these chapters, there is another on state regulation that has long focused on marketplace access and pricing. Before a final concluding chapter, another chapter focuses on two noncredit marketplace products that are closely related to credit. The first of them, debt protection including credit insurance and other forms of credit protection, is economically a complement. The second product, consumer leasing, is a substitute for credit use in many situations, especially involving acquisition of automobiles. This chapter is followed by a full review of consumer bankruptcy, what happens in the worst of cases when consumers find themselves unable to repay their loans. Because of the importance of consumer credit in consumers' financial affairs, the intended audience includes anyone interested in these issues, not only specialists who spend much of their time focused on them. For this reason, the authors have carefully avoided academic jargon and the mathematics that is the modern language of economics. It also examines the psychological, sociological, historical, and especially legal traditions that go into fully understanding what has led to the demand for consumer credit and to what the markets and institutions that provide these products have become today.
