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Author: Anna Sonser
Publisher: Popular Press
ISBN: 9780879728441
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
"By exposing the literary motifs of subversion and seduction inherent in these works as disruptive to the flow, circulation, and expansion of value, A Passion for Consumption positions American literary culture as an extension of commodity economics."--BOOK JACKET.
Author: Anna Sonser
Publisher: Popular Press
ISBN: 9780879728441
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
"By exposing the literary motifs of subversion and seduction inherent in these works as disruptive to the flow, circulation, and expansion of value, A Passion for Consumption positions American literary culture as an extension of commodity economics."--BOOK JACKET.
Author: Jennifer A. Sandlin
Publisher: Routledge
ISBN: 1135237107
Category : Education
Languages : en
Pages : 609
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Book Description
"Utopian in theme and implication, this book shows how the practices of critical, interpretive inquiry can help change the world in positive ways.... This is the promise, the hope, and the agenda that is offered."--Norman K. Denzin, From the Foreword "Its focus on learning, education and pedagogy gives this book a particular relevance and significance in contemporary cultural studies. Its impressive authors, thoughtful structuring, wide range of perspectives, attention to matters of educational policy and practice, and suggestions for transformative pedagogy all provide for a compelling and significant volume."--H. Svi Shapiro, University of North Carolina–Greensboro Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in which learning and education intersect with consumption. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.
Author: Enrico Baraldi
Publisher: Springer Nature
ISBN: 3030479331
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.
Author: Katherine J. Parkin
Publisher: University of Pennsylvania Press
ISBN: 0812204077
Category : History
Languages : en
Pages : 306
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Book Description
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
Author: Paulina Lewicka
Publisher: BRILL
ISBN: 9004206469
Category : Religion
Languages : en
Pages : 648
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Book Description
This monograph is a pioneering study and reconstruction of the food cultures and menu of medieval Cairenes and their daily practices, customs and habits in relation to food and eating, through the analysis of a large corpus of historical texts in Arabic. Paulina B. Lewicka explains what, why and how the inhabitants of medieval Cairo ate, and how food shaped their everyday lives, against the background of several relevant social, political and economic factors and circumstances.
Author: Josee Johnston
Publisher: Routledge
ISBN: 1317745000
Category : Social Science
Languages : en
Pages : 270
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Book Description
This important cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent ‘hole in the wall’ ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Alison Krögel
Publisher: Lexington Books
ISBN: 0739147617
Category : Social Science
Languages : en
Pages : 256
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Book Description
Food, Power, and Resistance in the Andes is a dynamic, interdisciplinary study of how food's symbolic and pragmatic meanings influence access to power and the possibility of resistance in the Andes. In the Andes, cooking often provides Quechua women with a discursive space for achieving economic self-reliance, creative expression, and for maintaining socio-cultural identities and practices. This book explores the ways in which artistic representations of food and cooks often convey subversive meanings that resist attempts to locate indigenous Andeans-and Quechua women in particular-at the margins of power. In addition to providing an introduction to the meanings and symbolisms associated with various Andean foods, this book also includes the literary analysis of Andean poetry and prose, as well as several Quechua oral narratives collected and translated by the author during fieldwork carried out over a period of several years in the southern Peruvian Andes. By following the thematic thread of artistic representations of food, this book allows readers to explore a variety of Andean art forms created in both colonial and contemporary contexts. In genres such as the novel, Quechua oral narrative, historical chronicle, testimonies, photography, painting, and film, artists represent Quechua cooks who utilize their access to food preparation and distribution as a tactic for evading the attempts of a patriarchal hegemony to silence their voices, desires, values, and cultural expressions. Whether presented orally, visually, or in a print medium, each of these narratives represents food and cooking as a site where conflict ensues, symbolic meanings are negotiated, and identities are (re)constructed. Food, Power, and Resistance will be of interest to Andean Studies and Food Studies scholars, and to students of Anthropology and Latin American Studies.
Author: Roger Lewis
Publisher: iUniverse
ISBN: 1532016182
Category : Cooking
Languages : en
Pages : 118
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Book Description
In the food business, it takes months to earn and just seconds to lose a good customer. Food safety is a vital part of our daily lives and helps all of us ensure we remain healthy. From sushi preparation to fast food to fine dining, there is nothing more important for people working within the food and beverage industry than guaranteeing that their food is safe for human consumption. Roger Lewis, a certified trainer in food safety, begins by offering guidance on how to develop a Hazard Analysis of Critical Control Points (HACCP) plan, design an efficient food-preparation area, safely use and apply cleaning and sanitation chemicals, and establish personal hygiene rules within a commercial kitchen environment. Within a wide range of advice directed to both employees and entrepreneurs, Lewis explains the symptoms of foodborne illnesses, why it is critical to have dish racks, how to take measures to prevent pest infestation, and what to do to prepare for a health inspection. Included are lists of sanitation procedures for a variety of job titles, as well as related employee training processes. Essentials for Food Safety shares valuable wisdom from an experienced food-safety trainer that will ensure customer satisfaction and prevent food-borne illnesses.
Author: Nikolaos Stylos
Publisher: Springer Nature
ISBN: 3030706958
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
