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Author: Beverly Rae Kimes
Publisher: Automobile Quarterly Publications
ISBN: 9780971146815
Category : Automobile industry and trade
Languages : en
Pages : 0
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Book Description
Only the legendary Packard could command a book of such scope and expense. This monumental work has required ten years of research, documentation and photography. It represents many more decades of collecting Packard automobiles, facts, photographs, technical data and information to record for all time every aspect, every model, every achievement of the Packard motor car and the men who made its name an emblem and international byword for taste and refinement in automotive design and engineering. Over three years were spent in intensive writing, checking, cross-checking, rewriting, coordinating, editing, and winnowing thousands of rare and unpublished historic photographs. This volume represents the scholarly efforts of sixteen contributors and was written by ten highly qualified authorities on Packard lore.Winner of a Cugnot Award.
Author: Beverly Rae Kimes
Publisher: Automobile Quarterly Publications
ISBN: 9780971146815
Category : Automobile industry and trade
Languages : en
Pages : 0
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Book Description
Only the legendary Packard could command a book of such scope and expense. This monumental work has required ten years of research, documentation and photography. It represents many more decades of collecting Packard automobiles, facts, photographs, technical data and information to record for all time every aspect, every model, every achievement of the Packard motor car and the men who made its name an emblem and international byword for taste and refinement in automotive design and engineering. Over three years were spent in intensive writing, checking, cross-checking, rewriting, coordinating, editing, and winnowing thousands of rare and unpublished historic photographs. This volume represents the scholarly efforts of sixteen contributors and was written by ten highly qualified authorities on Packard lore.Winner of a Cugnot Award.
Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
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Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author: Randall M. Packard
Publisher: JHU Press
ISBN: 1421420333
Category : Medical
Languages : en
Pages : 429
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Book Description
A sweeping history explores why people living in resource-poor areas lack access to basic health care after billions of dollars have been invested in international-health assistance. Over the past century, hundreds of billions of dollars have been invested in programs aimed at improving health on a global scale. Given the enormous scale and complexity of these lifesaving operations, why do millions of people in low-income countries continue to live without access to basic health services, sanitation, or clean water? And why are deadly diseases like Ebola able to spread so quickly among populations? In A History of Global Health, Randall M. Packard argues that global-health initiatives have saved millions of lives but have had limited impact on the overall health of people living in underdeveloped areas, where health-care workers are poorly paid, infrastructure and basic supplies such as disposable gloves, syringes, and bandages are lacking, and little effort has been made to address the underlying social and economic determinants of ill health. Global-health campaigns have relied on the application of biomedical technologies—vaccines, insecticide-treated nets, vitamin A capsules—to attack specific health problems but have failed to invest in building lasting infrastructure for managing the ongoing health problems of local populations. Designed to be read and taught, the book offers a critical historical view, providing historians, policy makers, researchers, program managers, and students with an essential new perspective on the formation and implementation of global-health policies and practices.
Author: James Arthur Ward
Publisher:
ISBN: 9780804731652
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This is the compelling story of the puzzling decline and fall of one of America's most prestigious automobile manufacturers, a company that for most of the fifty-nine years of its history was a synonym for luxury, excellence, and corporate stability. Although many books have extolled the long, glamorous history of Packard, this book focuses on the dark, post-World War II years that led to its dissolution in 1956. For the first time, this book gives an authoritative, deeply researched, and convincing explanation of why the Packard Motor Car Company died in the midst of one of the greatest automotive booms in history.
Author: Michael Shawn Malone
Publisher: Penguin
ISBN: 9781591841524
Category : Biography & Autobiography
Languages : en
Pages : 476
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Book Description
The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archivesThis is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley'and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy'the HP Way'that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company'arguably the world's greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.
Author: Patrick R. Foster
Publisher: Enthusiast Books
ISBN: 9781583883464
Category : Transportation
Languages : en
Pages : 0
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Book Description
In the long and exciting history of the American automobile business one name stands out above others: Packard! For many years the cars produced by the Packard Motor Car Company were considered the best; a line of sedans, coupes, convertibles and limousines in a wide variety of factory body styles and a seemingly endless array of Custom coachwork. It wasn't because they were the most costly; a Duesenberg cost more. And it wasn't because they were the fastest; Stutz usually took that honor. The reason why Packard was so universally admired was because they built an entire range of luxury cars that were fast, sleek, luxurious, stylish, tasteful, wonderfully quiet, durable, reliable and rode well. Packard combined the finest attributes luxury buyers wanted in one beautiful package, and built them with pride. Packard quality was legendary, its engineering considered among the best in the world. And they were built by a company that was known as one of the best-run businesses in the world, solid, profitable, conservative and dependable. Packard stock was the envy of the market, its management was widely admired. Packards, it was sometimes said, were built by gentlemen for gentlemen. From the 1920s to the early 1950s Packard cars were among the most coveted in the world and was the luxury car market sales leader by a wide margin. Cadillac and Lincoln struggled to compete. In this new book author Patrick Foster details the history of a great marque, from its triumphant rise to its sad ending, detailing the tremendous cars it produced and the legend it created.
Author: David Packard
Publisher: Harper Collins
ISBN: 0062326554
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They tossed a coin to decide whose name should go first on the notice of incorporation, then cast about in search of products to sell. Today, the one-car garage in Palo Alto that housed their first workshop is a California historic landmark: the birthplace of Silicon Valley. And Hewlett-Packard has produced thousands of innovative products for millions of customers throughout the world. Their little company employs 98,400 people and boasts constantly increasing sales that reached $25 billion in 1994. While there are many successful companies, there is only one Hewlett-Packard, because from the very beginning, Hewlett and Packard had a way of doing things that was contrary to the prevailing management strategies. In defining the objectives for their company, Packard and Hewlett wanted more than profits, revenue growth and a constant stream of new, happy customers. Hewlett-Packard's success owes a great deal to many factors, including openness to change, an unrelenting will to win, the virtue of sustained hard work and a company-wide commitment to community involvement. As a result, HP now is universally acclaimed as the world's most admired technology company; its wildly successful approach to business has been immortalized as The HP Way. In this book, David Packard tells the simple yet extraordinary story of his life's work and of the truly exceptional company that he and Bill Hewlett started in a garage 55 years ago.
Author: Randall M. Packard
Publisher: JHU Press
ISBN: 1421441799
Category : Medical
Languages : en
Pages : 351
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Book Description
A global history of malaria that traces the natural and social forces that have shaped its spread and made it deadly, while limiting efforts to eliminate it. Malaria sickens hundreds of millions of people—and kills nearly a half a million—each year. Despite massive efforts to eradicate the disease, it remains a major public health problem in poorer tropical regions. But malaria has not always been concentrated in tropical areas. How did malaria disappear from other regions, and why does it persist in the tropics? From Russia to Bengal to Palm Beach, Randall M. Packard's far-ranging narrative shows how the history of malaria has been driven by the interplay of social, biological, economic, and environmental forces. The shifting alignment of these forces has largely determined the social and geographical distribution of the disease, including its initial global expansion, its subsequent retreat to the tropics, and its current persistence. Packard argues that efforts to control and eliminate malaria have often ignored this reality, relying on the use of biotechnologies to fight the disease. Failure to address the forces driving malaria transmission have undermined past control efforts. Describing major changes in both the epidemiology of malaria and efforts to control the disease, the revised edition of this acclaimed history, which was chosen as the 2008 End Malaria Awards Book of the Year in its original printing, • examines recent efforts to eradicate malaria following massive increases in funding and political commitment; • discusses the development of new malaria-fighting biotechnologies, including long-lasting insecticide-treated nets, rapid diagnostic tests, combination artemisinin therapies, and genetically modified mosquitoes; • explores the efficacy of newly developed vaccines; and • explains why eliminating malaria will also require addressing the social forces that drive the disease and building health infrastructures that can identify and treat the last cases of malaria. Authoritative, fascinating, and eye-opening, this short history of malaria concludes with policy recommendations for improving control strategies and saving lives.
Author: Richard M. Langworth
Publisher:
ISBN: 9780879384272
Category : Technology & Engineering
Languages : en
Pages : 160
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Book Description
Author: Robert E. Turnquist
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 304
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Book Description
