Beginners Guide to Digital Marketing PDF Download
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Author: Romuald Andrade
Publisher: CreateSpace
ISBN: 9781514263730
Category :
Languages : en
Pages : 190
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Book Description
The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you'll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet - from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you'll navigate the complicated waters of SEO and social media. Through extensive examples, you'll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn't realize they had. Lastly, with the 30-Day Plan, you'll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed... If you want to increase the reach of your service... If you understand the value of a marketing program that's both comprehensive and simple to put into practice... you owe it to yourself to read Beginners Guide to Digital Marketing.
Author: Romuald Andrade
Publisher: CreateSpace
ISBN: 9781514263730
Category :
Languages : en
Pages : 190
Get Book Here
Book Description
The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you'll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet - from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you'll navigate the complicated waters of SEO and social media. Through extensive examples, you'll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn't realize they had. Lastly, with the 30-Day Plan, you'll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed... If you want to increase the reach of your service... If you understand the value of a marketing program that's both comprehensive and simple to put into practice... you owe it to yourself to read Beginners Guide to Digital Marketing.
Author: Barbara Findlay Schenck
Publisher: John Wiley & Sons
ISBN: 1118054458
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 0132116855
Category : Business & Economics
Languages : en
Pages : 835
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Book Description
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Author: Jason W. Simmons
Publisher: Bookbaby
ISBN: 9781543909357
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that.The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!
Author: Graham Cochrane
Publisher: BenBella Books
ISBN: 1637740670
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
You may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you! Before you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy. There’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to: Discover your idea and ensure it will be profitable, Build an audience, Package your knowledge into a highly desirable digital product, Sell online in an authentic and ethical way, Leverage simple online tools to market your product, and Automate the entire process so that income flows to you even when you’re not working. Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.
Author: Tarek Riman
Publisher:
ISBN:
Category :
Languages : en
Pages : 274
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Book Description
Written for students, entrepreneurs, marketers and business owners, The Beginners Guide to Paid Search Marketing is your one-stop-shop for everything you need to know to plan, set up, launch and continually optimize successful SEM campaigns.Using a highly accessible approach of set-by-step tutorials, screenshots, and easy to grasp examples, this book will take you through every stage of effective SEM, including the importance of the full digital marketing ecosystem, what you need to do before starting your SEM, how to set up and organize a professional Google Ads account structure, how to create compelling ads, how and why to use ad extensions and different ad types within your campaigns, and finally, how to continually test, measure, analyze and update your campaigns for ongoing success. Focusing primarily on Google Ads (though applicable to most SEM platforms), this book will walk you through a holistic approach that aligns your SEM efforts with your overall business objectives, guiding you to not only create successful campaigns, but also to use your SEM efforts strategically to grow all parts of your business
Author: Karen Mishra
Publisher: Business Expert Press
ISBN: 160649841X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Author: Jessica Ainsworth
Publisher:
ISBN: 9781735688589
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Do you want to learn how to be a SEO wizard?Have you heard the saying "The best place to hide a dead body is page two of Google"? It's true! If your website isn't on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner's Guide to SEO. Is THE book for you!Inside, you'll discover: -What SEO really is.-How to implement SEO on your own website.-What on-side, off-side, and technical SEO is.-The perks of going through chemotherapy (besides getting well!)-If you can manage technical SEO without a developer?-What Google Search Console is and how it works.-How to run a SEO audit-How not to kill your SEO when rebranding.-And more...This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner's Guide to SEO today!
Author: Jacob E. King
Publisher: CreateSpace
ISBN: 9781512328004
Category :
Languages : en
Pages : 132
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Book Description
Thought-provoking and accessible in approach, this updated and expanded second edition of the Newbies guide to Marketing Management provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for advanced graduate-level students. We hope you find this book useful in shaping your future career. Feel free to send us your enquiries related to our publications to
[email protected] Science & Management Press of London
Author: Jessica Ainsworth
Publisher:
ISBN: 9781735688541
Category :
Languages : en
Pages :
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Book Description
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.Advertising on Facebook is so much more than just boosting a post. Don't lose out on sales from "abandoned cart" customers! Capture potential customers who visit your website but don't complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team's delight when you present them with a list of qualified sales leads.This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner's Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.In this book, you'll discover:?What Facebook Advertising is?Why you should be advertising your business on Facebook?How to advertise on Facebook?And more!"Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!" --- Amazon reviewGet The Beginner's Guide to Facebook Advertising and start generating more leads today!
