A Marketer's Guide to Discretionary Income PDF Download
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Author:
Publisher:
ISBN:
Category : Discretionary income
Languages : en
Pages : 56
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Book Description
Author:
Publisher:
ISBN:
Category : Discretionary income
Languages : en
Pages : 56
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Discretionary income
Languages : en
Pages : 56
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Book Description
This study defines discretionary income as "the amount of money that would permit a family to maintain a standard of living higher than the average of that of similar families." The size of the discretionary market, its distribution among various segments of the community and its past and present potential growth are analyzed. Marketers of consumer goods will be especially interested in the characteristics of the discretionary income bracket.
Author: William Lazer
Publisher: Lexington Books
ISBN: 9780029181751
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 404
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Book Description
Includes subject area sections that describe all pertinent census data products available, i.e. "Business--trade and services", "Geography", "Transportation," etc.
Author: Matthew D. Shank
Publisher: Routledge
ISBN: 131774344X
Category : Business & Economics
Languages : en
Pages : 662
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Book Description
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 472
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 432
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Book Description
Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 156
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 712
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Book Description
Author: Sanghee Sohn Cha
Publisher: Bloomsbury Publishing USA
ISBN: 0313390150
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
This text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the most recent data on consumption patterns and trends, together with factors that influence consumption--population trends, prices, and distribution of resources--and examines how consumption data are used by business, government, and other organizations. The work will give the student a knowledge of household consumption patterns and an understanding of how to use such knowledge. Its three general purposes, which correspond to the three parts of the book, are: to provide the tools students need in order to use information about household consumption, including major concepts and theories used in the study of consumption, empirical methodologies, and sources of data; to describe current patterns, trends, and problems in household consumption in the United States and other countries; and to show how information about household consumption is used. This text is designed for upper-division courses in consumption economics, consumer science, and family resource management.
