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Author: Robert McCracken Peck
Publisher:
ISBN: 9780812243802
Category : Science
Languages : en
Pages : 437
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Book Description
A history of the renowned museum recounts key moments in its evolution as a research and education center, as well as the role of such individuals as Thomas Jefferson and John James Audubon in championing its purpose.
Author: Robert McCracken Peck
Publisher:
ISBN: 9780812243802
Category : Science
Languages : en
Pages : 437
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Book Description
A history of the renowned museum recounts key moments in its evolution as a research and education center, as well as the role of such individuals as Thomas Jefferson and John James Audubon in championing its purpose.
Author: John Maass
Publisher:
ISBN:
Category :
Languages : de
Pages : 156
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Book Description
Author: Bill Novelli
Publisher: JHU Press
ISBN: 1421440431
Category : Biography & Autobiography
Languages : en
Pages : 389
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Book Description
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Author: David Denby
Publisher: Simon and Schuster
ISBN: 1439127158
Category : Literary Criticism
Languages : en
Pages : 518
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Book Description
*NATIONAL BESTSELLER* “A lively adventure of the mind...The tone of the prose...is one of unqualified enthusiasm: energy, vigor, intellectual curiosity, and what might be called an ecstasy of imaginative journalism.” —The New York Times Book Review At the age of forty-eight, writer and film critic David Denby returned to Columbia University and re-enrolled in two core courses in Western civilization to confront the literary and philosophical masterpieces -- the "great books" -- that are now at the heart of the culture wars. In Great Books, he leads us on a glorious tour, a rediscovery and celebration of such authors as Homer and Boccaccio, Locke and Nietzsche. Conrad and Woolf. The resulting personal odyssey is an engaging blend of self-discovery, cultural commentary, reporting, criticism, and autobiography -- an inspiration for anyone in love with the written word.
Author: William Douw Lighthall
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 37
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Book Description
Author: William Douw Lighthall
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 56
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Book Description
Author:
Publisher:
ISBN:
Category : Literature, Modern
Languages : en
Pages : 618
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Author:
Publisher:
ISBN:
Category : Missions
Languages : en
Pages : 456
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Author:
Publisher:
ISBN:
Category : Philadelphia (Pa.)
Languages : en
Pages : 240
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Book Description
![Business. By a Merchant. [Frank Carr.] PDF](https://books.google.com/books/content/images/frontcover/H2AtcEdaPj4C?fife=w80-h100)
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 360
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