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Author: Kathryn Montgomery Hunter
Publisher: Princeton University Press
ISBN: 0691214727
Category : Literary Criticism
Languages : en
Pages : 232
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Book Description
A patient's job is to tell the physician what hurts, and the physician's job is to fix it. But how does the physician know what is wrong? What becomes of the patient's story when the patient becomes a case? Addressing readers on both sides of the patient-physician encounter, Kathryn Hunter looks at medicine as an art that relies heavily on telling and interpreting a story--the patient's story of illness and its symptoms.
Author: Kathryn Montgomery Hunter
Publisher: Princeton University Press
ISBN: 0691214727
Category : Literary Criticism
Languages : en
Pages : 232
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Book Description
A patient's job is to tell the physician what hurts, and the physician's job is to fix it. But how does the physician know what is wrong? What becomes of the patient's story when the patient becomes a case? Addressing readers on both sides of the patient-physician encounter, Kathryn Hunter looks at medicine as an art that relies heavily on telling and interpreting a story--the patient's story of illness and its symptoms.
Author: Marcia C. Inhorn
Publisher: University of Pennsylvania Press
ISBN: 9780812215281
Category : Health & Fitness
Languages : en
Pages : 476
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Book Description
In Quest for Conception, Marcia C. Inhorn portrays the poignant struggles of poor, urban Egyptian women and their attempts to overcome infertility. The author draws upon fifteen months of fieldwork in urban Egypt to present moving stories of infertile Muslim women whose tumultuous medical pilgrimages have yet to produce the desired pregnancies. Inhorn examines the devastating impact of infertility on the lives of these women, who are threatened with divorce by their husbands, harassed by their husbands' families, and ostracized by neighbors.
Author: Jonathan B. Imber
Publisher: Princeton University Press
ISBN: 0691168148
Category : Medical
Languages : en
Pages : 296
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Book Description
For more than a century, the American medical profession insisted that doctors be rigorously trained in medical science and dedicated to professional ethics. Patients revered their doctors as representatives of a sacred vocation. Do we still trust doctors with the same conviction? In Trusting Doctors, Jonathan Imber attributes the development of patients' faith in doctors to the inspiration and influence of Protestant and Catholic clergymen during the nineteenth and early twentieth centuries. He explains that as the influence of clergymen waned, and as reliance on medical technology increased, patients' trust in doctors steadily declined. Trusting Doctors discusses the emphasis that Protestant clergymen placed on the physician's vocation; the focus that Catholic moralists put on specific dilemmas faced in daily medical practice; and the loss of unchallenged authority experienced by doctors after World War II, when practitioners became valued for their technical competence rather than their personal integrity. Imber shows how the clergy gradually lost their impact in defining the physician's moral character, and how vocal critics of medicine contributed to a decline in patient confidence. The author argues that as modern medicine becomes defined by specialization, rapid medical advance, profit-driven industry, and ever more anxious patients, the future for a renewed trust in doctors will be confronted by even greater challenges. Trusting Doctors provides valuable insights into the religious underpinnings of the doctor-patient relationship and raises critical questions about the ultimate place of the medical profession in American life and culture.
Author: Khaled Fahmy
Publisher: Univ of California Press
ISBN: 0520395611
Category : History
Languages : en
Pages : 392
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Book Description
In Quest of Justice provides the first full account of the establishment and workings of a new kind of state in Egypt in the modern period. Drawing on groundbreaking research in the Egyptian archives, this highly original book shows how the state affected those subject to it and their response. Illustrating how shari’a was actually implemented, how criminal justice functioned, and how scientific-medical knowledges and practices were introduced, Khaled Fahmy offers exciting new interpretations that are neither colonial nor nationalist. Moreover he shows how lower-class Egyptians did not see modern practices that fused medical and legal purposes in new ways as contrary to Islam. This is a major contribution to our understanding of Islam and modernity.
Author: John Crellin
Publisher: CRC Press
ISBN: 1315358387
Category : Medical
Languages : en
Pages : 335
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Book Description
This guide for practice managers, in a question-and-answer format, explains accounting procedures and describes GMS, health authority and other sources of income. The book covers payroll, pension, personnel and complaints matters and advises on optimizing income for the practice.
Author: Barbara Hales
Publisher: Berghahn Books
ISBN: 1805394819
Category : History
Languages : en
Pages : 151
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Book Description
Propaganda played an essential role in influencing the attitudes and policies of German National Socialism on racial purity and euthanasia, but little has been said on the impact of medical hygiene films. Cinematically Transmitted Disease explores these films for the first time, from their inception during the Weimar era and throughout the years to come. In this innovative volume, author Barbara Hales demonstrates how medical films as well as feature films were circulated among the German people to embed and enforce notions of scientific legitimacy for racial superiority and genetically spread “incurable” diseases, creating and maintaining an instrumental fear of degradation in the German national population.
Author: Harvard Business Review
Publisher: Harvard Business Review Press
ISBN: 1633692337
Category : Business & Economics
Languages : en
Pages : 1386
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Book Description
The key concepts every manager and aspiring leader must know—from strategy and disruptive innovation to financial intelligence and change management—from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 9395039523
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age
Author: W. Chan Kim
Publisher: Harvard Business Review Press
ISBN: 1625274491
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Author:
Publisher:
ISBN:
Category : History
Languages : en
Pages : 450
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Book Description
