A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior PDF Download
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Author: 王韻
Publisher: 秀威出版
ISBN: 9866909603
Category : Consumer behavior
Languages : en
Pages : 172
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Book Description
The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】
Author: 王韻
Publisher: 秀威出版
ISBN: 9866909603
Category : Consumer behavior
Languages : en
Pages : 172
Get Book Here
Book Description
The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】
Author: Marlena Jankowska
Publisher: Taylor & Francis
ISBN: 1003833462
Category : Law
Languages : en
Pages : 229
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Book Description
This book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries, specifically Italy, France, the Netherlands, Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law, Copyright Law, Business Law, Fashion Law and Design.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 678
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Author: Mohammed A. Al-Sharafi
Publisher: Springer Nature
ISBN: 3031614631
Category :
Languages : en
Pages : 389
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Author: Leon Schiffman
Publisher: Pearson Higher Education AU
ISBN: 1486014348
Category : Business & Economics
Languages : en
Pages : 729
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Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author: Allam Hamdan
Publisher: Springer Nature
ISBN: 3031358287
Category : Technology & Engineering
Languages : en
Pages : 1145
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Book Description
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Author: Nadia Mansour
Publisher: Springer Nature
ISBN: 3031675312
Category :
Languages : en
Pages : 747
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Author:
Publisher: Smarak Swain
ISBN:
Category :
Languages : en
Pages : 362
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Author: Khalid Hussain
Publisher: Frontiers Media SA
ISBN: 2832527280
Category : Science
Languages : en
Pages : 229
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Author: Myriam Ertz
Publisher: Frontiers Media SA
ISBN: 2832535127
Category : Science
Languages : en
Pages : 129
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Book Description
