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Author: James E. Robertson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 328
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Book Description
Author: James E. Robertson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 328
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Author: David A. Horne
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
Author: Michael W. Bauer
Publisher: Oxford University Press
ISBN: 0199656649
Category : Political Science
Languages : en
Pages : 247
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Book Description
Dismantling does not even merit a mention in most public policy textbooks.
Author: Erdener Kaynak
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Author: Frank Esser
Publisher: Routledge
ISBN: 1136514244
Category : Language Arts & Disciplines
Languages : en
Pages : 569
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Book Description
The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research.
Author: Jean-Pierre Jeannet
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1156
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Book Description
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia and emerging markets, as well as European and US companies abroad, together with 16 full-length cases.
Author: Montrose S. Sommers
Publisher:
ISBN:
Category : Comparative economics
Languages : en
Pages : 504
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages :
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Book Description
Author: Naresh K. Malhotra
Publisher: Springer
ISBN: 3319169432
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
