Stories That Sell

Stories That Sell PDF Author: Casey Hibbard
Publisher:
ISBN: 9780615183008
Category : Business report writing
Languages : en
Pages : 0

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Book Description
"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover

Stories That Sell

Stories That Sell PDF Author: Casey Hibbard
Publisher:
ISBN: 9780615183008
Category : Business report writing
Languages : en
Pages : 0

Get Book Here

Book Description
"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover

Let's Be Reasonable

Let's Be Reasonable PDF Author: Jonathan Marks
Publisher: Princeton University Press
ISBN: 0691207720
Category : Education
Languages : en
Pages : 248

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Book Description
A conservative college professor's compelling defense of liberal education Not so long ago, conservative intellectuals such as William F. Buckley Jr. believed universities were worth fighting for. Today, conservatives seem more inclined to burn them down. In Let's Be Reasonable, conservative political theorist and professor Jonathan Marks finds in liberal education an antidote to this despair, arguing that the true purpose of college is to encourage people to be reasonable—and revealing why the health of our democracy is at stake. Drawing on the ideas of John Locke and other thinkers, Marks presents the case for why, now more than ever, conservatives must not give up on higher education. He recognizes that professors and administrators frequently adopt the language and priorities of the left, but he explains why conservative nightmare visions of liberal persecution and indoctrination bear little resemblance to what actually goes on in college classrooms. Marks examines why advocates for liberal education struggle to offer a coherent defense of themselves against their conservative critics, and demonstrates why such a defense must rest on the cultivation of reason and of pride in being reasonable. More than just a campus battlefield guide, Let's Be Reasonable recovers what is truly liberal about liberal education—the ability to reason for oneself and with others—and shows why the liberally educated person considers reason to be more than just a tool for scoring political points.

Evidence for the Historical Jesus

Evidence for the Historical Jesus PDF Author: Josh McDowell
Publisher: Harvest House Publishers
ISBN: 0736940189
Category : Religion
Languages : en
Pages : 369

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Book Description
Josh McDowell, bestselling author and one of the most recognized Christian apologists, teams up with researcher Bill Wilson in this classic apologetics book, now with a new title, new cover, and new opportunity to connect with readers. This accessible resource explores historical evidence about Jesus so seekers, skeptics, and Christians can understand more about Christ, His claims, His impact, and the evidence for His life. Revealing material includes: surprising information from ancient secular writings about Jesus insights and errors from the post-apostolic writers how to test the New Testament evidence and material outside of the gospels details of the geography, culture, and other religions at the time of Christ findings about Jesus' miracles, death, resurrection, and identity Packed with fascinating, relevant, and intriguing information about Christ and His purpose, this is an ideal resource for individuals, groups, churches, as well as personal and academic libraries.

The Case Against Congress

The Case Against Congress PDF Author: Drew Pearson
Publisher:
ISBN:
Category : Conflict of interests
Languages : en
Pages : 490

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Book Description


The Third Wave

The Third Wave PDF Author: Steve Case
Publisher: Simon and Schuster
ISBN: 1501132598
Category : Biography & Autobiography
Languages : en
Pages : 272

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Book Description
Steve Case, co-founder of America Online (AOL) and one of America's most accomplished entrepreneurs, shares a roadmap for how anyone can succeed in a world of rapidly changing technology. We are entering, he explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we're entering the Third Wave: a period in which entrepreneurs will vastly transform major "real world" sectors like health, education, transportation, energy, and food-and in the process change the way we live our daily lives.

Making the Compelling Business Case

Making the Compelling Business Case PDF Author: W. Messner
Publisher: Palgrave Macmillan
ISBN: 9781137340566
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Charity Case

Charity Case PDF Author: Dan Pallotta
Publisher: John Wiley & Sons
ISBN: 1118237684
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
A blueprint for a national leadership movement to transform the way the public thinks about giving Virtually everything our society has been taught about charity is backwards. We deny the social sector the ability to grow because of our short-sighted demand that it send every short-term dollar into direct services. Yet if the sector cannot grow, it can never match the scale of our great social problems. In the face of this dilemma, the sector has remained silent, defenseless, and disorganized. In Charity Case, Pallotta proposes a visionary solution: a Charity Defense Council to re-educate the public and give charities the freedom they need to solve our most pressing social issues. Proposes concrete steps for how a national Charity Defense Council will transform the public understanding of the humanitarian sector, including: building an anti-defamation league and legal defense for the sector, creating a massive national ongoing ad campaign to upgrade public literacy about giving, and ultimately enacting a National Civil Rights Act for Charity and Social Enterprise From Dan Pallotta, renowned builder of social movements and inventor of the multi-day charity event industry (including the AIDS Rides and Breast Cancer 3-Days) that has cumulatively raised over $1.1 billion for critical social causes The hotly-anticipated follow-up to Pallotta’s groundbreaking book Uncharitable Grounded in Pallotta’s clear vision and deep social sector experience, Charity Case is a fascinating wake-up call for fixing the culture that thwarts our charities’ ability to change the world.

The Ask

The Ask PDF Author: Laura Fredricks
Publisher: John Wiley & Sons
ISBN: 0787983721
Category : Business & Economics
Languages : en
Pages : 282

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Book Description
The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, The Ask covers such topics as how to Examine your views on money before making an ask Learn the ins and outs of asking for money Work with others to make an ask Determine if you should or should not ask a friend, colleague, or peer for money Figure out how many asks you can do given your time constraints Deal effectively with all the responses you will get to an ask

A Case for Climate Engineering

A Case for Climate Engineering PDF Author: David Keith
Publisher: MIT Press
ISBN: 0262019825
Category : Science
Languages : en
Pages : 224

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Book Description
A leading scientist argues that we must consider deploying climate engineering technology to slow the pace of global warming. Climate engineering—which could slow the pace of global warming by injecting reflective particles into the upper atmosphere—has emerged in recent years as an extremely controversial technology. And for good reason: it carries unknown risks and it may undermine commitments to conserving energy. Some critics also view it as an immoral human breach of the natural world. The latter objection, David Keith argues in A Scientist's Case for Climate Engineering, is groundless; we have been using technology to alter our environment for years. But he agrees that there are large issues at stake. A leading scientist long concerned about climate change, Keith offers no naïve proposal for an easy fix to what is perhaps the most challenging question of our time; climate engineering is no silver bullet. But he argues that after decades during which very little progress has been made in reducing carbon emissions we must put this technology on the table and consider it responsibly. That doesn't mean we will deploy it, and it doesn't mean that we can abandon efforts to reduce greenhouse gas emissions. But we must understand fully what research needs to be done and how the technology might be designed and used. This book provides a clear and accessible overview of what the costs and risks might be, and how climate engineering might fit into a larger program for managing climate change.

You Can't Google It!

You Can't Google It! PDF Author: Phyllis Weiss Haserot
Publisher: Morgan James Publishing
ISBN: 1683505824
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
Much of the learning, skills and perspective people of all ages need to succeed long-term in their careers is not found in data on the Internet, but rather in conversations and personal relationships with the people they work with. Tech tools have trained us to search the Internet for answers to everything, but we can’t find most of the non-technical or non-data-based answers we seek there. Learning about perspectives, relationships and experiences comes best from conversations. In most organizations there are three, four, or even five generations working together with differing expectations about how things are done and by whom. People of different generations are increasingly isolated physically, functionally, or emotionally from each other both by communication styles and media and lack of the perspective that would help them understand why people think and act as they do. You Can’t Google It! facilitates action to promote and foster cross-generational conversation in organizations on both the parts of management and the multi-generational teams that are increasingly the key to productivity, profitability and sustainability. You Can’t Google It! is a tool to help organizations and individuals remove the stress, frustration, and negative energy that often arises from working with people of different generations so they understand and are able to accomplish their common goals—faster and profitably. It is about the implications of different generations, and how to move towards closing that gap.