A comparative analysis of creative approaches in British and American advertising

A comparative analysis of creative approaches in British and American advertising PDF Author: Sharon E. Tressa
Publisher:
ISBN:
Category :
Languages : en
Pages : 102

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A comparative analysis of creative approaches in British and American advertising

A comparative analysis of creative approaches in British and American advertising PDF Author: Sharon E. Tressa
Publisher:
ISBN:
Category :
Languages : en
Pages : 102

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Book Description


Advertising messages in high-fashion

Advertising messages in high-fashion PDF Author: Georgia Anne Fisher
Publisher:
ISBN:
Category :
Languages : en
Pages : 166

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British Television Advertising

British Television Advertising PDF Author: Brian Henry
Publisher: Vintage
ISBN:
Category : Business & Economics
Languages : en
Pages : 560

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Creative Strategy and Execution in International Magazine Advertising

Creative Strategy and Execution in International Magazine Advertising PDF Author: Harlan E. Spotts
Publisher:
ISBN: 9780704414945
Category : Advertising, Magazine
Languages : en
Pages : 26

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Applied Psycholinguistics. Positive effects and ethical perspectives: Volume I

Applied Psycholinguistics. Positive effects and ethical perspectives: Volume I PDF Author: AA. VV.
Publisher: FrancoAngeli
ISBN: 885687430X
Category : Psychology
Languages : en
Pages : 470

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Book Description
1240.370

Research in Education

Research in Education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 814

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A Comparative Study of Cultural Values in British and American Beer Advertising

A Comparative Study of Cultural Values in British and American Beer Advertising PDF Author: Zahna Yaeko Caillat
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 470

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Mass Commnunication and Journalism

Mass Commnunication and Journalism PDF Author: Gail Robinson
Publisher: Scientific e-Resources
ISBN: 1839472065
Category :
Languages : en
Pages : 312

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Book Description
The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.

Cultural Reflections in Advertising

Cultural Reflections in Advertising PDF Author: Lisbeth Appel
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Resources in Education

Resources in Education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 352

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