Author: Peter Grant OdellPublisher:
ISBN:
Category :
Languages : en
Pages : 242
Book Description
A Comparative Analysis of American and British/West German Passenger Rail Advertising
Author: Peter Grant OdellPublisher:
ISBN:
Category :
Languages : en
Pages : 242
Book Description
Comparative Analysis of the British and German Advertising Industry
Author: Anita Claudia WinklerPublisher:
ISBN:
Category :
Languages : en
Pages : 86
Book Description
A comparative analysis of creative approaches in British and American advertising
Author: Sharon E. TressaPublisher:
ISBN:
Category :
Languages : en
Pages : 102
Book Description
Advertising and society
Author: Ronald A. FullertonPublisher:
ISBN:
Category :
Languages : en
Pages : 17
Book Description
Advertising attitudes in West Germany and the U.S.
Author: Ronald D. AndersonPublisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
Competition in the Railway Industry
Author: José A. Gómez-IbáñezPublisher: Edward Elgar Publishing
ISBN: 1847202942
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Numerous countries have attempted to improve the performance of their railways by introducing more competition, but there is fierce debate and no consensus on how this is best achieved. This book reveals how railways were an obvious target for reform because they were often losing traffic and money, and because the government was typically deeply involved as either owner or regulator.
Engineering News and American Railway Journal
Author: Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 1430
Book Description
The Railway Gazette
Author: Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 776
Book Description
Current Research in Britain
Author: Publisher:
ISBN:
Category : Research
Languages : en
Pages : 744
Book Description
Advertising as Multilingual Communication
Author: H. Kelly-HolmesPublisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
