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Author: Howard Cox
Publisher: Oxford University Press
ISBN: 019154454X
Category : Business & Economics
Languages : en
Pages :
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Book Description
During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets. Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts–notably in China and India–and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.
Author: Howard Cox
Publisher: Oxford University Press
ISBN: 019154454X
Category : Business & Economics
Languages : en
Pages :
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Book Description
During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets. Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts–notably in China and India–and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.
Author: Ratih Kumala
Publisher: Monsoon Books
ISBN: 9814625485
Category : Fiction
Languages : en
Pages : 228
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Book Description
Savour the familiar scent of clove and tobacco … for this is the aroma of Indonesia’s history. Soeraja is dying. On his deathbed he calls for Jeng Yah, a woman who is not his wife. His three sons, Lebas, Karim and Tegar – heirs to Kretek Djagad Raja, Indonesia’s largest clove cigarette empire – are shocked, and their mother is consumed by jealousy. So begins the brothers’ search into the deepest recesses of Java for Jeng Yah, to fulfil their father’s dying wish and to learn the truth about the family business and its secrets. Cigarette Girl is more than just a love story and the soul-searching journey of three brothers. Set on the island of Java the story follows the evolution of a family’s kretek, or clove cigarette, business from its birth in the Dutch East Indies of the early 1940s, and it takes readers through three generations of Indonesian history, from the Dutch colonial era to the Japanese occupation, the struggle for independence and the bloody coup of 1965 in which half a million Indonesians were hunted down and killed. Rich in detail, with characters who struggle to right the wrongs of past generations, their relationships torn apart by the viciousness of revolution and politics, Cigarette Girl introduces readers to the history of Indonesia through clove cigarettes and unrequited love.
Author: Philip C. Coote
Publisher:
ISBN:
Category : Indonesia
Languages : en
Pages : 142
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Author:
Publisher:
ISBN:
Category : Indonesia
Languages : en
Pages : 128
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Book Description
Author: Frans Huskin
Publisher: Routledge
ISBN: 1136843841
Category : Social Science
Languages : en
Pages : 360
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Book Description
This volume presents a wide variety of articles in the broad field of Asian Studies, covering the latest results of research within the social sciences and the humanities, reflecting the rich diversity within these areas of research. The contributions stem from research carried out by scholars who are or have been affiliated with the International Institute for Asian Studies (Leiden/Amsterdam).
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 116
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Author: Kemal Budi Mulyono
Publisher: European Alliance for Innovation
ISBN: 1631903438
Category : Social Science
Languages : en
Pages : 1057
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Book Description
We proudly present the proceedings of 4th International Conference on Economics, Business and Economic Education Science 2021 (ICE-BEES 2021). It has focus on the innovations in economics, business, education, environment, and sustainable development. The issue of economics and sustainable development is important today. Especially in the time of Covid-19. Not only globally, but also Indonesia nationally to the local level. There are several important issues relating to this, both institutionally and the relationships between individuals and groups in supporting the agenda of sustainable development. More than 200 manuscripts were presented at this conference with 101 of them selected to be published in proceedings. We hope by this conference, discussions on the importance of sustainable development will increasingly become an important concern together. Brings better response from the government and social relations for development.
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 1224
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Author: Amanda Harris
Publisher: University Press of Florida
ISBN: 0813059348
Category : Biography & Autobiography
Languages : en
Pages : 289
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Book Description
At the turn of the nineteenth century—when most food in America was bland and brown and few people appreciated the economic potential of then-exotic foods—David Fairchild convinced the U.S. Department of Agriculture to finance overseas explorations to find and bring back foreign cultivars. Fairchild traveled to remote corners of the globe, searching for fruits, vegetables, and grains that could find a new home in American fields and in the American diet. In Fruits of Eden, Amanda Harris vividly recounts the exploits of Fairchild and his small band of adventurers and botanists as they traversed distant lands—Algeria, Baghdad, Cape Town, Hong Kong, Java, and Zanzibar—to return with new and exciting flavors. Their expeditions led to a renaissance not only at the dinner table but also in horticulture, providing diversity of crops for farmers across the country. Not everyone was supportive, however. The scientific community was concerned with invasive species, and World War I fanned the flames of xenophobia in Washington. Adversaries who believed Fairchild’s discoveries would contaminate the purity of native crops eventually shut down his program, but his legacy lives on in today’s modern kitchen, where navel oranges, Meyer lemons, honeydew melons, soybeans, and durum wheat are now standard.
Author: Allister Macmillan
Publisher:
ISBN:
Category : East Asia
Languages : en
Pages : 544
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