A Casual Model of the Determinants of New Product Proposal Assessment PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Casual Model of the Determinants of New Product Proposal Assessment PDF full book. Access full book title A Casual Model of the Determinants of New Product Proposal Assessment by Ulrike De Brentani. Download full books in PDF and EPUB format.
Author: Ulrike De Brentani
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 86
Get Book Here
Book Description
Author: Ulrike De Brentani
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 86
Get Book Here
Book Description
Author: European Marketing Academy. Conference
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 662
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 642
Get Book Here
Book Description
Author: Vasudevan Sundararajan
Publisher: Blue Rose Publishers
ISBN: 9358191147
Category : Education
Languages : en
Pages : 375
Get Book Here
Book Description
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
Author: Mayolo Alberto López Castellanos
Publisher: BoD – Books on Demand
ISBN: 3844102094
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
In today's global business environment, the intense competition, the changing and uncertain conditions, and the increasing customer's requirements are challenges for the companies' operational efficiency and profitability. In this context, companies highlight the importance of supply chain design and its holistic understanding in order to achieve and sustain competitive strengths. This book analyses supply chains as complex systems, whose performance is characterized by their structural configuration and emergent behaviour. The author analyses the supply chain structure and behaviour within the scope of complexity science. He focuses on supply chain complexity by means of a literature review and an empirical research, which give insights into the impact of complexity on supply chain performance. Moreover, within this book the supply chain is modelled as a complex system by considering the non-linear relationships of its geo-positioned elements. Finally, an agent based model is developed for the generic supply chain simulation, which allows assessing the impact of complexity on supply chain performance and characterizing the behaviour of supply chain designs. The materials presented in this book contribute to the understanding and management of supply chain complexity. This work complements existing complexity frameworks with a holistic analysis of complexity's impact on the performance of supply chain participants and their network. The findings of this work are relevant for researchers interested in characterizing supply chain phenomena by enabling them to model supply chain structures and to simulate their emergent behaviour. Practitioners can benefit from the provided model and simulation platform by allowing them to dynamically assess the performance of their supply chain designs and strategy definitions. By these means, they improve their decision-making and business profitability. In all, this book contributes towards the development of artificial intellig
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309392527
Category : Transportation
Languages : en
Pages : 273
Get Book Here
Book Description
There are approximately 4,000 fatalities in crashes involving trucks and buses in the United States each year. Though estimates are wide-ranging, possibly 10 to 20 percent of these crashes might have involved fatigued drivers. The stresses associated with their particular jobs (irregular schedules, etc.) and the lifestyle that many truck and bus drivers lead, puts them at substantial risk for insufficient sleep and for developing short- and long-term health problems. Commercial Motor Vehicle Driver Fatigue, Long-Term Health and Highway Safety assesses the state of knowledge about the relationship of such factors as hours of driving, hours on duty, and periods of rest to the fatigue experienced by truck and bus drivers while driving and the implications for the safe operation of their vehicles. This report evaluates the relationship of these factors to drivers' health over the longer term, and identifies improvements in data and research methods that can lead to better understanding in both areas.
Author: Azaz Motiwala
Publisher: Lulu.com
ISBN: 1435705122
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author: Lloyd's Register Foundation
Publisher: Lloyd's Register
ISBN:
Category : History
Languages : en
Pages : 264
Get Book Here
Book Description
The Lloyd’s Register Technical Association (LRTA) was established in 1920 with the primary objective of sharing technical expertise and knowledge within Lloyd’s Register. Publications have consistently been released on a yearly basis, with a brief interruption between 1938 and 1946. These publications serve as a key reference point for best practices and were initially reserved for internal use to maximise LR’s competitive advantage. Today, the LRTA takes a fresh approach, focusing on collaboration by combining professional expertise from across LRF & Group to ensure a frequent output of fresh perspectives and relevant content. The LRTA has evolved into a Group-wide initiative that identifies, captures, and shares knowledge spanning various business streams and functions. To support this modern approach, the LRTA has adopted a new structure featuring representatives and senior governance across the business streams and the LR Foundation. The Lloyd's Register Technical Association Papers should be seen as historical documents representing earlier viewpoints and are not reflective of current thinking and perspectives by the current LR Technical Association.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on the Departments of Transportation and Treasury, and Independent Agencies Appropriations
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1900
Get Book Here
Book Description
Author: Serghei Floricel, PhD
Publisher: Project Management Institute
ISBN: 1628250240
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Knowledge is a critical component of any project. It is often the source of innovation projects in that knowledge may open new technical possibilities or reveal new needs that can be met. Refining the Knowledge Production Plan: Knowledge Representations in Innovative Projects presents the results of research aimed at enhancing understanding of the role of knowledge and of its production in innovation projects.
