Author: Will Harris
Publisher: Penguin
ISBN: 0593300475
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now. Featured in Food and Country directed by Laura Gabbert and Ruth Reichl
Author: Gabe Brown
Publisher: Chelsea Green Publishing
ISBN: 1603587640
Category : Technology & Engineering
Languages : en
Pages : 242
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Book Description
"A regenerative no-till pioneer."—NBC News "We need to reintegrate livestock and crops on our farms and ranches, and Gabe Brown shows us how to do it well."—Temple Grandin, author of Animals in Translation "Dirt to Soil is the [regenerative farming] movements’s holy text."—The Observer Gabe Brown didn’t set out to change the world when he first started working alongside his father-in-law on the family farm in North Dakota. But as a series of weather-related crop disasters put Brown and his wife, Shelly, in desperate financial straits, they started making bold changes to their farm. Brown—in an effort to simply survive—began experimenting with new practices he’d learned about from reading and talking with innovative researchers and ranchers. As he and his family struggled to keep the farm viable, they found themselves on an amazing journey into a new type of farming: regenerative agriculture. Brown dropped the use of most of the herbicides, insecticides, and synthetic fertilizers that are a standard part of conventional agriculture. He switched to no-till planting, started planting diverse cover crops mixes, and changed his grazing practices. In so doing Brown transformed a degraded farm ecosystem into one full of life—starting with the soil and working his way up, one plant and one animal at a time. In Dirt to Soil Gabe Brown tells the story of that amazing journey and offers a wealth of innovative solutions to restoring the soil by laying out and explaining his "five principles of soil health," which are: Limited Disturbance Armor Diversity Living Roots Integrated Animals The Brown’s Ranch model, developed over twenty years of experimentation and refinement, focuses on regenerating resources by continuously enhancing the living biology in the soil. Using regenerative agricultural principles, Brown’s Ranch has grown several inches of new topsoil in only twenty years! The 5,000-acre ranch profitably produces a wide variety of cash crops and cover crops as well as grass-finished beef and lamb, pastured laying hens, broilers, and pastured pork, all marketed directly to consumers. The key is how we think, Brown says. In the industrial agricultural model, all thoughts are focused on killing things. But that mindset was also killing diversity, soil, and profit, Brown realized. Now he channels his creative thinking toward how he can get more life on the land—more plants, animals, and beneficial insects. “The greatest roadblock to solving a problem,” Brown says, “is the human mind.” See Gabe Brown―author and farmer―in the Netflix documentary Kiss the Ground and coming soon, (from the makers of Kiss the Ground) look for Gabe in the new documentary Common Ground!
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Heng Ou
Publisher: Abrams
ISBN: 168335799X
Category : Health & Fitness
Languages : en
Pages : 331
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Book Description
A guide to caring for mind and body while trying to conceive from the bestselling authors of The First Forty Days, with recipes included. The path to motherhood is a deep and transformative process. It can also include unexpected twists and turns. Awakening Fertility is a loving companion to accompany you along the journey—whether your desire to become a mother burns fiercely today or is a future calling just beginning to stir. Intended for women at every stage of the preconception process, this book offers wisdom and guidance to support your body, mind, and spirit—including nearly 50 delicious recipes to nourish yourself deeply.
Author: Cindy Woodsmall
Publisher: WaterBrook
ISBN: 0307730069
Category : Fiction
Languages : en
Pages : 338
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Book Description
Working hard to develop a new Amish community outside of Unity, Maine, Rhoda Byler is fully committed to rehabilitating an orchard with business partner Samuel King. But an impulsive decision has created an unexpected strain in her relationship with her beau, Samuel’s brother, Jacob, threatening plans for the orchard. Amidst mounting tension in matters of the heart and business, Rhoda finds that this fledging settlement feels like the home she has always longed for, and she begins to embrace the God-given, heightened intuition that has always felt like a burden to her. She longs for Jacob to fully be free of his past, so they can work towards the future together. But as Rhoda uses her gift to unpack an old secret with her Englisch neighbors, it is not her beau but an unlikely ally that cheers her on. With the orchard on shaky ground and Jacob’s plans in question, Rhoda is determined to see things through to harvest. But can she trust her insight to direct her path in matters of the heart?
Author: Denise Mann
Publisher: Rutgers University Press
ISBN: 0813564557
Category : Performing Arts
Languages : en
Pages : 307
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Book Description
This collection looks at the post–network television industry’s heady experiments with new forms of interactive storytelling—or wired TV—that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks’ sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today’s post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus— including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes—in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television’s storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What’s next for the future of the television industry? Stay tuned—or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo
Author: Sarah Vogel
Publisher: Bloomsbury Publishing USA
ISBN: 1635575257
Category : Biography & Autobiography
Languages : en
Pages : 433
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Book Description
With a new foreword by Willie Nelson "An exquisitely written American saga." --Sarah Smarsh The "remarkably well told and heartfelt" (John Grisham) story of a young lawyer's impossible legal battle to stop the federal government from foreclosing on thousands of family farmers. In the early 1980s, farmers were suffering through the worst economic crisis to hit rural America since the Great Depression. Land prices were down, operating costs and interest rates were up, and severe weather devastated crops. Instead of receiving assistance from the government as they had in the 1930s, these hardworking family farmers were threatened with foreclosure by the very agency that Franklin Delano Roosevelt created to help them. Desperate, they called Sarah Vogel in North Dakota. Sarah, a young lawyer and single mother, listened to farmers who were on the verge of losing everything and, inspired by the politicians who had helped farmers in the '30s, she naively built a solo practice of clients who couldn't afford to pay her. Sarah began drowning in debt and soon her own home was facing foreclosure. In a David and Goliath legal battle reminiscent of A Civil Action or Erin Brockovich, Sarah brought a national class action lawsuit, which pitted her against the Reagan administration's Department of Justice, in her fight for family farmers' Constitutional rights. It was her first case. A courageous American story about justice and holding the powerful to account, The Farmer's Lawyer shows how the farm economy we all depend on for our daily bread almost fell apart due to the willful neglect of those charged to protect it, and what we can learn from Sarah's battle as a similar calamity looms large on our horizon once again.
Author: Josh Tickell
Publisher: Simon and Schuster
ISBN: 1501170252
Category : Family & Relationships
Languages : en
Pages : 352
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Book Description
Pre-publication subtitle: A food revolutionary's guide to reversing climate change.
Author: Jane Witte
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 0
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Book Description
Author: Jimi Cook
Publisher: Trilogy Christian Publishing
ISBN: 9781647731946
Category : Religion
Languages : en
Pages : 188
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Book Description
Books! Tuition! These two simple words from a group of desperately poor orphans in Zambia set an American couple on a journey to build schools and provide educational resources to forgotten communities around the world. This journey takes an adventurous, daunting, inspiring, and often humorous route from a campfire in the "wrong" village in Zambia to Rwanda, Cambodia, Papua New Guinea, South Africa, Nepal, Ethiopia, Malawi, India, Kenya, Guatemala, and Peru and introduces this couple to Ms. Jean, Beata, Irene, Reachana, Phomotso, Dolly, Grant, OG, Debbie Poppins and so many other world changers along the way. The journey also gives these two university professors more education than their combined six college degrees ever could, gives them an adopted son, and gives them more inspiration than they could ever imagine. Monumental challenges, humbling failures, perspective-shifting experiences, and life-changing successes are shared through the lives and stories of amazing individuals from some of the remotest places on earth. The reader will be amazed, entertained, shocked--and most importantly educated and inspired to see how the opportunity for education, the power of human interaction, and the reach of the ripple effect can change the world one student, one school, and one community at a time.
