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Author: American Mail Line
Publisher:
ISBN:
Category :
Languages : en
Pages : 130
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Book Description
Author: American Mail Line
Publisher:
ISBN:
Category :
Languages : en
Pages : 130
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Book Description
Author: James McGregor
Publisher: Simon and Schuster
ISBN: 074325841X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.
Author: Tom Doctoroff
Publisher: St. Martin's Press
ISBN: 1466893362
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
Author: Perry Marshall
Publisher: Ultimate Series
ISBN: 9781599186115
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 268
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Book Description
Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
Author: David G. Thomson
Publisher: John Wiley & Sons
ISBN: 0471747475
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." —Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more." —Joe Scarlett, Chairman of the Board, Tractor Supply Company "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies." —Professor John Quelch, Senior Associate Dean, Harvard Business School "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies." —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways." —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley
Author: Damien Ma
Publisher: Pearson Education
ISBN: 0133133893
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
The authors set out each of the scarcities that could limit China's power and stall its progress. Beyond scarcities of natural resources and public goods, they explore China's persistent poverties of individual freedoms, institutions, and ideological appeal--and the corrosive loss of values among a growing middle class shackled by a parochial and inflexible political system.
Author: Paul Polak
Publisher: Berrett-Koehler Publishers
ISBN: 1609940784
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Authors Paul Polak and Mal Warwick describe their Zero-Based Design of starting from scratch to create innovative products and services tailored for the very poor to show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.
Author: Matthew Yglesias
Publisher: Penguin Group
ISBN: 0593853881
Category : Political Science
Languages : en
Pages : 289
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Book Description
NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?
Author: Perry S. Marshall
Publisher:
ISBN:
Category : Facebook (Electronic resource)
Languages : en
Pages : 0
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Book Description
Author: Peter Lacy
Publisher: Springer
ISBN: 1137530707
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders need to do to implement the models successfully.
