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Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 1118704967
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 1118704967
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: Margaret Heffernan
Publisher: PublicAffairs
ISBN: 1610392922
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Co-winner of the 2015 Salon London Transmission Prize Get into the best schools. Land your next big promotion. Dress for success. Run faster. Play tougher. Work harder. Keep score. And whatever you do -- make sure you win. Competition runs through every aspect of our lives today. From the cubicle to the race track, in business and love, religion and science, what matters now is to be the biggest, fastest, meanest, toughest, richest. The upshot of all these contests? As Margaret Heffernan shows in this eye-opening book, competition regularly backfires, producing an explosion of cheating, corruption, inequality, and risk. The demolition derby of modern life has damaged our ability to work together. But it doesn't have to be this way. CEOs, scientists, engineers, investors, and inventors around the world are pioneering better ways to create great products, build enduring businesses, and grow relationships. Their secret? Generosity. Trust. Time. Theater. From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations -- like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific -- Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
Author: Marshawn Evans Daniels
Publisher: Howard Books
ISBN: 1501165682
Category : Religion
Languages : en
Pages : 352
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Book Description
Reinvention strategist Marshawn Evans Daniels delivers a practical and inspirational guide for women ready to reclaim their lives and discover a higher purpose, demonstrating that through disruption, life can become sweeter than you ever imagined—Believe Bigger is “your most inspiring girlfriend in book form” (Booklist). Marshawn Evans Daniels thought she was on the right path. She was an accomplished business woman and high-powered sports attorney ready to marry the man of her dreams—until she learned just days before a fairytale wedding that he was cheating on her. After this betrayal flipped her seemingly perfect world upside down, she found herself craving significance, not just success. Believe Bigger is about resilience, reclaiming your life, and discovering how God uses rejection, hardship, and unexpected circumstances to awaken something greater within...if you’re willing to embrace disruption. You’ll see her go from heartbroken and hitting rock bottom financially, to building a multi-million-dollar faith-centered enterprise and finding something super sweet along the way: a calling. Through Marshawn’s own “very compelling personal story of betrayal, heartbreak, and—in the end—healing” (Faith Jenkins, TV personality and host of Judge Faith) will show you how you too can turn pain into purpose. Believe Bigger is “a great guide to making seemingly impossible dreams a reality” (Michelle McKinney Hammond, bestselling author). Whether you are drowning in self-doubt and regret, feeling stuck, or sensing a shift but unable to discern what’s next, Marshawn’s Purpose Map outlining the 5 Stages of Divine Reinvention will give you insight into your true gifts and calling—and the courage to pursue them. You’ll see that difficulties are not designed to devastate you, but to ignite the bigger dreams, life, love, and abundance you were destined for all along.
Author: Richard Benefield
Publisher: Prestel
ISBN: 9783791353340
Category : Graphic arts
Languages : en
Pages : 0
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Book Description
Accompanying one of the most anticipated exhibitions of the past few years, this catalogue captures the grand scale and vibrant color of Hockney's work of the twenty-first century. Hockney's own insight into this latest chapter of his career is found across the book's pages and is accompanied by thoughtful commentary by renowned critic Lawrence Weschler and art historian Sarah Howgate.
Author: Philippe de Montebello
Publisher: Thames & Hudson
ISBN: 0500772258
Category : Art
Languages : en
Pages : 293
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Book Description
The fruits of a lifetime of experience by a cultural colossus, Philippe de Montebello, the longest-serving director of the Metropolitan Museum of Art in its history, distilled in conversations with an acclaimed critic Beginning with a fragment of yellow jasper—all that is left of the face of an Egyptian woman who lived 3,500 years ago—this book confronts the elusive questions: how, and why, do we look at art? Philippe de Montebello and Martin Gayford talked in art galleries or churches or their own homes, and this book is structured around their journeys. But whether they were in the Louvre or the Prado, the Mauritshuis of the Palazzo Pitti, they reveal the pleasures of truly looking. De Montebello shares the sense of excitement recorded by Goethe in his autobiography—"akin to the emotion experienced on entering a House of God"—but also reflects on why these secular temples might nevertheless be the "worst possible places to look at art." But in the end both men convey, with subtlety and brilliance, the delights and significance of their subject matter and some of the intense creations of human beings throughout our long history.
Author: Matt Haig
Publisher: Penguin
ISBN: 0525559493
Category : Fiction
Languages : en
Pages : 305
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Book Description
The #1 New York Times bestselling WORLDWIDE phenomenon Winner of the Goodreads Choice Award for Fiction | A Good Morning America Book Club Pick | Independent (London) Ten Best Books of the Year "A feel-good book guaranteed to lift your spirits."—The Washington Post The dazzling reader-favorite about the choices that go into a life well lived, from the acclaimed author of How To Stop Time and The Comfort Book. Don’t miss Matt Haig’s latest instant New York Times besteller, The Life Impossible, available now Somewhere out beyond the edge of the universe there is a library that contains an infinite number of books, each one the story of another reality. One tells the story of your life as it is, along with another book for the other life you could have lived if you had made a different choice at any point in your life. While we all wonder how our lives might have been, what if you had the chance to go to the library and see for yourself? Would any of these other lives truly be better? In The Midnight Library, Matt Haig's enchanting blockbuster novel, Nora Seed finds herself faced with this decision. Faced with the possibility of changing her life for a new one, following a different career, undoing old breakups, realizing her dreams of becoming a glaciologist; she must search within herself as she travels through the Midnight Library to decide what is truly fulfilling in life, and what makes it worth living in the first place.
Author: Erik Peterson
Publisher: McGraw Hill Professional
ISBN: 0071752587
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
Author: Martin Gayford
Publisher: Thames & Hudson
ISBN: 0500773408
Category : Art
Languages : en
Pages : 331
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Book Description
“Sumptuously illustrated, this radiant volume encapsulates what it truly means to be a visual artist.” —Booklist David Hockney’s exuberant work is highly praised and widely celebrated—he is perhaps the world’s most popular living painter. But he is also something else: an incisive and original thinker on art. This new edition includes a revised introduction and five new chapters which cover Hockney’s production since 2011, including preparations for the Bigger Picture exhibition held at the Royal Academy in 2012 and the making of Hockney’s iPad drawings and plans for the show. A difficult period followed the exhibition’s huge success, marked first by a stroke, which left Hockney unable to speak for a long period, followed by the vandalism of the artist’s Totem tree-trunk, and the tragic suicide of his assistant shortly thereafter. Escaping the gloom, in spring 2013 Hockney moved back to L.A. A few months later, Martin Gayford visited Hockney in the L.A. studio, where the fully-recovered artist was hard at work on his Comédie humaine, a series of full-length portraits painted in the studio. The conversations between Hockney and Gayford are punctuated by surprising and revealing observations on other artists—Van Gogh, Vermeer, and Picasso among them—and enlivened by shrewd insights into the contrasting social and physical landscapes of Yorkshire, Hockney’s birthplace, and California.
Author: John Pavlovitz
Publisher: Westminster John Knox Press
ISBN: 1611648254
Category : Religion
Languages : en
Pages : 224
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Book Description
No one likes to eat alone; to approach a table filled with people, only to be told that despite the open chairs there isn't room for you. The rejection stings. It leaves a mark. Yet this is exactly what the church has been saying to far too many people for far too long: “You're not welcome here. Find someplace else to sit.†How can we extend unconditional welcome and acceptance in a world increasingly marked by bigotry, fear, and exclusion? Pastor John Pavlovitz invites readers to join him on the journey to findâ€"or buildâ€"a church that is big enough for everyone. He speaks clearly into the heart of the issues the Christian community has been earnestly wrestling with: LGBT inclusion, gender equality, racial tensions, and global concerns. A Bigger Table: Building Messy, Authentic, Hopeful Spiritual Community asks if organized Christianity can find a new way of faithfully continuing the work Jesus began two thousand years ago, where everyone gets a seat. Pavlovitz shares moving personal stories and his careful observations as a pastor to set the table for a new, more loving conversation on these and other important matters of faith. He invites us to build the bigger table Jesus imagined, practicing radical hospitality, total authenticity, messy diversity, and agenda-free community.
Author: M. K. Asante, Jr.
Publisher: St. Martin's Press
ISBN: 1429946350
Category : Social Science
Languages : en
Pages : 304
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Book Description
In It's Bigger Than Hip Hop, M. K. Asante, Jr. looks at the rise of a generation that sees beyond the smoke and mirrors of corporate-manufactured hip hop and is building a movement that will change not only the face of pop culture, but the world. Asante, a young firebrand poet, professor, filmmaker, and activist who represents this movement, uses hip hop as a springboard for a larger discussion about the urgent social and political issues affecting the post-hip-hop generation, a new wave of youth searching for an understanding of itself outside the self-destructive, corporate hip-hop monopoly. Through insightful anecdotes, scholarship, personal encounters, and conversations with youth across the globe as well as icons such as Chuck D and Maya Angelou, Asante illuminates a shift that can be felt in the crowded spoken-word joints in post-Katrina New Orleans, seen in the rise of youth-led organizations committed to social justice, and heard around the world chanting "It's bigger than hip hop."
