Author: Tom Greever
Publisher: O'Reilly Media
ISBN: 9781492085171
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Tap into the wisdom of experts to learn what every UX designer needs to know. With 97 short and extremely useful tips, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, or what approaches aren't helpful at all. With these 97 concise tips, editor Tom Greever presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. "Make a Commercial First"--Steve Turbek "Think Twice Before You Specialize"--Ingrid Cruz "You Have the Power to Design the Future"--Gail Giacobbe "Design the Presentation That Gets the Job Done"--Rakesh Patwari "Bring Themes, Not Interview Questions to Exploratory Research"--Shanti Kanhai "Not Everything That Counts Can Be Counted"--Drew Lepp "Design with Diversity in Mind"--Caleb Williams "There Is No Standard Design Process"--Luke Chen
97 Things Every UX Practitioner Should Know
Author: Tom Greever
Publisher: O'Reilly Media
ISBN: 9781492085171
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Tap into the wisdom of experts to learn what every UX designer needs to know. With 97 short and extremely useful tips, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, or what approaches aren't helpful at all. With these 97 concise tips, editor Tom Greever presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. "Make a Commercial First"--Steve Turbek "Think Twice Before You Specialize"--Ingrid Cruz "You Have the Power to Design the Future"--Gail Giacobbe "Design the Presentation That Gets the Job Done"--Rakesh Patwari "Bring Themes, Not Interview Questions to Exploratory Research"--Shanti Kanhai "Not Everything That Counts Can Be Counted"--Drew Lepp "Design with Diversity in Mind"--Caleb Williams "There Is No Standard Design Process"--Luke Chen
Publisher: O'Reilly Media
ISBN: 9781492085171
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Tap into the wisdom of experts to learn what every UX designer needs to know. With 97 short and extremely useful tips, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, or what approaches aren't helpful at all. With these 97 concise tips, editor Tom Greever presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. "Make a Commercial First"--Steve Turbek "Think Twice Before You Specialize"--Ingrid Cruz "You Have the Power to Design the Future"--Gail Giacobbe "Design the Presentation That Gets the Job Done"--Rakesh Patwari "Bring Themes, Not Interview Questions to Exploratory Research"--Shanti Kanhai "Not Everything That Counts Can Be Counted"--Drew Lepp "Design with Diversity in Mind"--Caleb Williams "There Is No Standard Design Process"--Luke Chen
97 Things Every UX Practitioner Should Know
Author: Daniel Berlin
Publisher: "O'Reilly Media, Inc."
ISBN: 1492085146
Category : Business & Economics
Languages : en
Pages : 298
Book Description
"Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, and what approaches aren't helpful at all. With these 97 concise articles, editor Dan Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers"--Page 4 of cover.
Publisher: "O'Reilly Media, Inc."
ISBN: 1492085146
Category : Business & Economics
Languages : en
Pages : 298
Book Description
"Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, and what approaches aren't helpful at all. With these 97 concise articles, editor Dan Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers"--Page 4 of cover.
97 Things Every Information Security Professional Should Know
Author: Christina Morillo
Publisher: "O'Reilly Media, Inc."
ISBN: 1098101367
Category : Business & Economics
Languages : en
Pages : 267
Book Description
Whether you're searching for new or additional opportunities, information security can be vast and overwhelming. In this practical guide, author Christina Morillo introduces technical knowledge from a diverse range of experts in the infosec field. Through 97 concise and useful tips, you'll learn how to expand your skills and solve common issues by working through everyday security problems. You'll also receive valuable guidance from professionals on how to navigate your career within this industry. How do you get buy-in from the C-suite for your security program? How do you establish an incident and disaster response plan? This practical book takes you through actionable advice on a wide variety of infosec topics, including thought-provoking questions that drive the direction of the field. Continuously Learn to Protect Tomorrow's Technology - Alyssa Columbus Fight in Cyber Like the Military Fights in the Physical - Andrew Harris Keep People at the Center of Your Work - Camille Stewart Infosec Professionals Need to Know Operational Resilience - Ann Johnson Taking Control of Your Own Journey - Antoine Middleton Security, Privacy, and Messy Data Webs: Taking Back Control in Third-Party Environments - Ben Brook Every Information Security Problem Boils Down to One Thing - Ben Smith Focus on the WHAT and the Why First, Not the Tool - Christina Morillo
Publisher: "O'Reilly Media, Inc."
ISBN: 1098101367
Category : Business & Economics
Languages : en
Pages : 267
Book Description
Whether you're searching for new or additional opportunities, information security can be vast and overwhelming. In this practical guide, author Christina Morillo introduces technical knowledge from a diverse range of experts in the infosec field. Through 97 concise and useful tips, you'll learn how to expand your skills and solve common issues by working through everyday security problems. You'll also receive valuable guidance from professionals on how to navigate your career within this industry. How do you get buy-in from the C-suite for your security program? How do you establish an incident and disaster response plan? This practical book takes you through actionable advice on a wide variety of infosec topics, including thought-provoking questions that drive the direction of the field. Continuously Learn to Protect Tomorrow's Technology - Alyssa Columbus Fight in Cyber Like the Military Fights in the Physical - Andrew Harris Keep People at the Center of Your Work - Camille Stewart Infosec Professionals Need to Know Operational Resilience - Ann Johnson Taking Control of Your Own Journey - Antoine Middleton Security, Privacy, and Messy Data Webs: Taking Back Control in Third-Party Environments - Ben Brook Every Information Security Problem Boils Down to One Thing - Ben Smith Focus on the WHAT and the Why First, Not the Tool - Christina Morillo
97 Things Every Programmer Should Know
Author: Kevlin Henney
Publisher: O'Reilly Media
ISBN: 1449388965
Category : Computers
Languages : en
Pages : 257
Book Description
Tap into the wisdom of experts to learn what every programmer should know, no matter what language you use. With the 97 short and extremely useful tips for programmers in this book, you'll expand your skills by adopting new approaches to old problems, learning appropriate best practices, and honing your craft through sound advice. With contributions from some of the most experienced and respected practitioners in the industry--including Michael Feathers, Pete Goodliffe, Diomidis Spinellis, Cay Horstmann, Verity Stob, and many more--this book contains practical knowledge and principles that you can apply to all kinds of projects. A few of the 97 things you should know: "Code in the Language of the Domain" by Dan North "Write Tests for People" by Gerard Meszaros "Convenience Is Not an -ility" by Gregor Hohpe "Know Your IDE" by Heinz Kabutz "A Message to the Future" by Linda Rising "The Boy Scout Rule" by Robert C. Martin (Uncle Bob) "Beware the Share" by Udi Dahan
Publisher: O'Reilly Media
ISBN: 1449388965
Category : Computers
Languages : en
Pages : 257
Book Description
Tap into the wisdom of experts to learn what every programmer should know, no matter what language you use. With the 97 short and extremely useful tips for programmers in this book, you'll expand your skills by adopting new approaches to old problems, learning appropriate best practices, and honing your craft through sound advice. With contributions from some of the most experienced and respected practitioners in the industry--including Michael Feathers, Pete Goodliffe, Diomidis Spinellis, Cay Horstmann, Verity Stob, and many more--this book contains practical knowledge and principles that you can apply to all kinds of projects. A few of the 97 things you should know: "Code in the Language of the Domain" by Dan North "Write Tests for People" by Gerard Meszaros "Convenience Is Not an -ility" by Gregor Hohpe "Know Your IDE" by Heinz Kabutz "A Message to the Future" by Linda Rising "The Boy Scout Rule" by Robert C. Martin (Uncle Bob) "Beware the Share" by Udi Dahan
97 Things Every Cloud Engineer Should Know
Author: Emily Freeman
Publisher: "O'Reilly Media, Inc."
ISBN: 1492076686
Category : Computers
Languages : en
Pages : 288
Book Description
If you create, manage, operate, or configure systems running in the cloud, you're a cloud engineer--even if you work as a system administrator, software developer, data scientist, or site reliability engineer. With this book, professionals from around the world provide valuable insight into today's cloud engineering role. These concise articles explore the entire cloud computing experience, including fundamentals, architecture, and migration. You'll delve into security and compliance, operations and reliability, and software development. And examine networking, organizational culture, and more. You're sure to find 1, 2, or 97 things that inspire you to dig deeper and expand your own career. "Three Keys to Making the Right Multicloud Decisions," Brendan O'Leary "Serverless Bad Practices," Manases Jesus Galindo Bello "Failing a Cloud Migration," Lee Atchison "Treat Your Cloud Environment as If It Were On Premises," Iyana Garry "What Is Toil, and Why Are SREs Obsessed with It?", Zachary Nickens "Lean QA: The QA Evolving in the DevOps World," Theresa Neate "How Economies of Scale Work in the Cloud," Jon Moore "The Cloud Is Not About the Cloud," Ken Corless "Data Gravity: The Importance of Data Management in the Cloud," Geoff Hughes "Even in the Cloud, the Network Is the Foundation," David Murray "Cloud Engineering Is About Culture, Not Containers," Holly Cummins
Publisher: "O'Reilly Media, Inc."
ISBN: 1492076686
Category : Computers
Languages : en
Pages : 288
Book Description
If you create, manage, operate, or configure systems running in the cloud, you're a cloud engineer--even if you work as a system administrator, software developer, data scientist, or site reliability engineer. With this book, professionals from around the world provide valuable insight into today's cloud engineering role. These concise articles explore the entire cloud computing experience, including fundamentals, architecture, and migration. You'll delve into security and compliance, operations and reliability, and software development. And examine networking, organizational culture, and more. You're sure to find 1, 2, or 97 things that inspire you to dig deeper and expand your own career. "Three Keys to Making the Right Multicloud Decisions," Brendan O'Leary "Serverless Bad Practices," Manases Jesus Galindo Bello "Failing a Cloud Migration," Lee Atchison "Treat Your Cloud Environment as If It Were On Premises," Iyana Garry "What Is Toil, and Why Are SREs Obsessed with It?", Zachary Nickens "Lean QA: The QA Evolving in the DevOps World," Theresa Neate "How Economies of Scale Work in the Cloud," Jon Moore "The Cloud Is Not About the Cloud," Ken Corless "Data Gravity: The Importance of Data Management in the Cloud," Geoff Hughes "Even in the Cloud, the Network Is the Foundation," David Murray "Cloud Engineering Is About Culture, Not Containers," Holly Cummins
The UX Book
Author: Rex Hartson
Publisher: Elsevier
ISBN: 0123852420
Category : Computers
Languages : en
Pages : 973
Book Description
The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers. - A very broad approach to user experience through its components—usability, usefulness, and emotional impact with special attention to lightweight methods such as rapid UX evaluation techniques and an agile UX development process - Universal applicability of processes, principles, and guidelines—not just for GUIs and the Web, but for all kinds of interaction and devices: embodied interaction, mobile devices, ATMs, refrigerators, and elevator controls, and even highway signage - Extensive design guidelines applied in the context of the various kinds of affordances necessary to support all aspects of interaction - Real-world stories and contributions from accomplished UX practitioners - A practical guide to best practices and established principles in UX - A lifecycle template that can be instantiated and tailored to a given project, for a given type of system development, on a given budget
Publisher: Elsevier
ISBN: 0123852420
Category : Computers
Languages : en
Pages : 973
Book Description
The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers. - A very broad approach to user experience through its components—usability, usefulness, and emotional impact with special attention to lightweight methods such as rapid UX evaluation techniques and an agile UX development process - Universal applicability of processes, principles, and guidelines—not just for GUIs and the Web, but for all kinds of interaction and devices: embodied interaction, mobile devices, ATMs, refrigerators, and elevator controls, and even highway signage - Extensive design guidelines applied in the context of the various kinds of affordances necessary to support all aspects of interaction - Real-world stories and contributions from accomplished UX practitioners - A practical guide to best practices and established principles in UX - A lifecycle template that can be instantiated and tailored to a given project, for a given type of system development, on a given budget
97 Things Every Engineering Manager Should Know
Author: Camille Fournier
Publisher: O'Reilly Media
ISBN: 1492050873
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Tap into the wisdom of experts to learn what every engineering manager should know. With 97 short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice. Managing people is hard, and the industry as a whole is bad at it. Many managers lack the experience, training, tools, texts, and frameworks to do it well. From mentoring interns to working in senior management, this book will take you through the stages of management and provide actionable advice on how to approach the obstacles you’ll encounter as a technical manager. A few of the 97 things you should know: "Three Ways to Be the Manager Your Report Needs" by Duretti Hirpa "The First Two Questions to Ask When Your Team Is Struggling" by Cate Huston "Fire Them!" by Mike Fisher "The 5 Whys of Organizational Design" by Kellan Elliott-McCrea "Career Conversations" by Raquel Vélez "Using 6-Page Documents to Close Decisions" by Ian Nowland "Ground Rules in Meetings" by Lara Hogan
Publisher: O'Reilly Media
ISBN: 1492050873
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Tap into the wisdom of experts to learn what every engineering manager should know. With 97 short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice. Managing people is hard, and the industry as a whole is bad at it. Many managers lack the experience, training, tools, texts, and frameworks to do it well. From mentoring interns to working in senior management, this book will take you through the stages of management and provide actionable advice on how to approach the obstacles you’ll encounter as a technical manager. A few of the 97 things you should know: "Three Ways to Be the Manager Your Report Needs" by Duretti Hirpa "The First Two Questions to Ask When Your Team Is Struggling" by Cate Huston "Fire Them!" by Mike Fisher "The 5 Whys of Organizational Design" by Kellan Elliott-McCrea "Career Conversations" by Raquel Vélez "Using 6-Page Documents to Close Decisions" by Ian Nowland "Ground Rules in Meetings" by Lara Hogan
Respect the User's Time
Author: Helmut Degen
Publisher: Heinrich Helmut Degen
ISBN: 9780984955961
Category :
Languages : en
Pages : 650
Book Description
The book describes a design method for optimizing the interaction design of software-based products, applications and services for efficiency.
Publisher: Heinrich Helmut Degen
ISBN: 9780984955961
Category :
Languages : en
Pages : 650
Book Description
The book describes a design method for optimizing the interaction design of software-based products, applications and services for efficiency.
Universal Methods of Design
Author: Bella Martin
Publisher:
ISBN: 1592537561
Category : Design
Languages : en
Pages : 210
Book Description
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Publisher:
ISBN: 1592537561
Category : Design
Languages : en
Pages : 210
Book Description
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Good Strategy Bad Strategy
Author: Richard Rumelt
Publisher: Crown Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Publisher: Crown Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.