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Author: Jagdeep Kapoor
Publisher: SAGE Publications
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author: Jagdeep Kapoor
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Author: Jagdeep Kapoor
Publisher: SAGE Publications
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 784
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Book Description
Author: Jagdeep Kapoor
Publisher: SAGE Publications Ltd
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author: Mainak Dhar
Publisher: Penguin UK
ISBN: 9386057212
Category : Literary Collections
Languages : en
Pages : 187
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Book Description
What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.
Author: William Dalrymple
Publisher: A&C Black
ISBN: 1408801248
Category : Travel
Languages : en
Pages : 305
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Book Description
A Buddhist monk takes up arms to resist the Chinese invasion of Tibet - then spends the rest of his life trying to atone for the violence by hand printing the best prayer flags in India. A Jain nun tests her powers of detachment as she watches her best friend ritually starve herself to death. Nine people, nine lives; each one taking a different religious path, each one an unforgettable story. William Dalrymple delves deep into the heart of a nation torn between the relentless onslaught of modernity and the ancient traditions that endure to this day. LONGLISTED FOR THE BBC SAMUEL JOHNSON PRIZE
Author: B. S. Kesavan
Publisher:
ISBN:
Category : India
Languages : en
Pages : 734
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Book Description
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 678
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Book Description
Author: Maharishi Bharadwaaja
Publisher: Vamzzz Publishing
ISBN: 9789492355324
Category :
Languages : en
Pages : 234
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Book Description
Just like the Nazi UFO's, the Vedic flying machines dwell somewhere in the realms between apocryphal technology and the occult. The work 'Vymaanika Shaastra' has been ascribed to the sage Maharshi Bharadwaja. Maharshi Bharadwaja is known to be a scholar both in science, philosophy, cosmology and warfare. The work on ancient Vedic flying machines was channelled by Pundit Anekal Subbaraya Shastry to a Sanskrit scholar, Sri G Venkatachala Sharma and translated into English by G.R. Josyer. The Vedic flying machines were supposed to be capable of the same flight manoeuvres as Hitlers' flying saucers (VRIL Rundflugscheiben). The 102nd Indian Science Congress, held at the Mumbai University in January 2015, organised a session on "ancient sciences through Sanskrit" in which a presentation on Vaimānika Śāstra was included. It was delivered by Anand J. Bodas, a pilot, and Ameya Jadhav, who holds an M.A. in Sanskrit as well as an M.Tech. degree. Bodas, speaking to the news media, has said that the aeroplanes of Vedic times could fly not only from country to country, but also "from planet to planet." "In those days, aeroplanes were huge in size, and could move left, right, as well as backwards, unlike modern planes which only fly forward," he added. NASA was not amused with this Congress... Preview on vamzzz.com
Author: Venkatesh Narayanamurti
Publisher: Harvard University Press
ISBN: 0674251857
Category : Technology & Engineering
Languages : en
Pages : 248
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Book Description
Research powers innovation and technoscientific advance, but it is due for a rethink, one consistent with its deeply holistic nature, requiring deeply human nurturing. Research is a deeply human endeavor that must be nurtured to achieve its full potential. As with tending a garden, care must be taken to organize, plant, feed, and weedÑand the manner in which this nurturing is done must be consistent with the nature of what is being nurtured. In The Genesis of Technoscientific Revolutions, Venkatesh Narayanamurti and Jeffrey Tsao propose a new and holistic system, a rethinking of the nature and nurturing of research. They share lessons from their vast research experience in the physical sciences and engineering, as well as from perspectives drawn from the history and philosophy of science and technology, research policy and management, and the evolutionary biological, complexity, physical, and economic sciences. Narayanamurti and Tsao argue that research is a recursive, reciprocal process at many levels: between science and technology; between questions and answer finding; and between the consolidation and challenging of conventional wisdom. These fundamental aspects of the nature of research should be reflected in how it is nurtured. To that end, Narayanamurti and Tsao propose aligning organization, funding, and governance with research; embracing a culture of holistic technoscientific exploration; and instructing people with care and accountability.
