Author: Hazel Ramsbotham
Publisher: Createspace Independent Publishing Platform
ISBN: 9781987770117
Category : Aging
Languages : en
Pages : 228
Book Description
You Too Can Learn a Lifetime of Lessons from this Amazing Woman's Experiences At age 88, Hazel Ramsbotham lives debt-free, takes no medication, never gets sick, has a memory that's sharp as a tack, and possesses more energy at 10 o'clock at night than most teenagers at a Pink concert. She can even perform 40 pushups in a row; something she performs in front of thousands of people from the speaking stage. What's her secret? More than just a biography, each of Hazel's shared experiences in this book reinforces one of her 88 keys to helping you perform your life in harmony, like a pianist uses the 88 keys of a piano to make a beautiful sound. By reading this book, you will reclaim your energy and focus to: * Accomplish more in your life than you expected. * Stand up to any challenge with grit and commitment. * Enjoy long life with good health, wealth, and wisdom. If you feel the pressures of money, debt, depression, anxiety, financial loss, age, illness, soured relationships, or an uncertain future, Hazel's 88 Keys will be music to your ears and heart. Hazel Ramsbotham raised five children while earning her Master of Music Performance degree from the University of Idaho. She taught piano for 75 years and has received awards including National Teacher's Association Fellow of the Year and Colorado Music Teacher of the Year. She maintains her status as a nationally certified piano instructor while pursuing her business as a health coach.
88 Keys to Living a Long and Purposeful Life
Author: Hazel Ramsbotham
Publisher: Createspace Independent Publishing Platform
ISBN: 9781987770117
Category : Aging
Languages : en
Pages : 228
Book Description
You Too Can Learn a Lifetime of Lessons from this Amazing Woman's Experiences At age 88, Hazel Ramsbotham lives debt-free, takes no medication, never gets sick, has a memory that's sharp as a tack, and possesses more energy at 10 o'clock at night than most teenagers at a Pink concert. She can even perform 40 pushups in a row; something she performs in front of thousands of people from the speaking stage. What's her secret? More than just a biography, each of Hazel's shared experiences in this book reinforces one of her 88 keys to helping you perform your life in harmony, like a pianist uses the 88 keys of a piano to make a beautiful sound. By reading this book, you will reclaim your energy and focus to: * Accomplish more in your life than you expected. * Stand up to any challenge with grit and commitment. * Enjoy long life with good health, wealth, and wisdom. If you feel the pressures of money, debt, depression, anxiety, financial loss, age, illness, soured relationships, or an uncertain future, Hazel's 88 Keys will be music to your ears and heart. Hazel Ramsbotham raised five children while earning her Master of Music Performance degree from the University of Idaho. She taught piano for 75 years and has received awards including National Teacher's Association Fellow of the Year and Colorado Music Teacher of the Year. She maintains her status as a nationally certified piano instructor while pursuing her business as a health coach.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781987770117
Category : Aging
Languages : en
Pages : 228
Book Description
You Too Can Learn a Lifetime of Lessons from this Amazing Woman's Experiences At age 88, Hazel Ramsbotham lives debt-free, takes no medication, never gets sick, has a memory that's sharp as a tack, and possesses more energy at 10 o'clock at night than most teenagers at a Pink concert. She can even perform 40 pushups in a row; something she performs in front of thousands of people from the speaking stage. What's her secret? More than just a biography, each of Hazel's shared experiences in this book reinforces one of her 88 keys to helping you perform your life in harmony, like a pianist uses the 88 keys of a piano to make a beautiful sound. By reading this book, you will reclaim your energy and focus to: * Accomplish more in your life than you expected. * Stand up to any challenge with grit and commitment. * Enjoy long life with good health, wealth, and wisdom. If you feel the pressures of money, debt, depression, anxiety, financial loss, age, illness, soured relationships, or an uncertain future, Hazel's 88 Keys will be music to your ears and heart. Hazel Ramsbotham raised five children while earning her Master of Music Performance degree from the University of Idaho. She taught piano for 75 years and has received awards including National Teacher's Association Fellow of the Year and Colorado Music Teacher of the Year. She maintains her status as a nationally certified piano instructor while pursuing her business as a health coach.
The End of Old Age
Author: Marc E. Argonin
Publisher: Da Capo Lifelong Books
ISBN: 0738219991
Category : Health & Fitness
Languages : en
Pages : 214
Book Description
The acclaimed author of How We Age, whose "descriptive powers are a gift to readers" (Sherwin Nuland), presents a hopeful and practical model of aging -- a guide to understanding how we can all make the journey better. As one of America's leading geriatric psychiatrists, Dr. Marc Agronin sees both the sickest and the healthiest of seniors. He observes what works to make their lives better and more purposeful and what doesn't. Many authors can talk about aging from their particular vantage points, but Dr. Agronin is on the front lines as he counsels and treats elderly individuals and their loved ones on a daily basis. The latest scientific research and Dr. Agronin's first-hand experience are brilliantly distilled in The End of Old Age -- a call to no longer see aging as an implacable enemy and to start seeing it as a developmental force for enhancing well-being, meaning, and longevity. Throughout The End of Old Age, the focus is squarely on "So what does this mean for me and my family?" In the final part of the book, Dr. Agronin provides simple but revealing charts that you can fill out to identify, develop, and optimize your unique age-given strengths. It's nothing short of an action plan to help you age better by improving how you value the aging process, guide yourself through stress, and find ways to creatively address change for the best possible experience and outcome.
Publisher: Da Capo Lifelong Books
ISBN: 0738219991
Category : Health & Fitness
Languages : en
Pages : 214
Book Description
The acclaimed author of How We Age, whose "descriptive powers are a gift to readers" (Sherwin Nuland), presents a hopeful and practical model of aging -- a guide to understanding how we can all make the journey better. As one of America's leading geriatric psychiatrists, Dr. Marc Agronin sees both the sickest and the healthiest of seniors. He observes what works to make their lives better and more purposeful and what doesn't. Many authors can talk about aging from their particular vantage points, but Dr. Agronin is on the front lines as he counsels and treats elderly individuals and their loved ones on a daily basis. The latest scientific research and Dr. Agronin's first-hand experience are brilliantly distilled in The End of Old Age -- a call to no longer see aging as an implacable enemy and to start seeing it as a developmental force for enhancing well-being, meaning, and longevity. Throughout The End of Old Age, the focus is squarely on "So what does this mean for me and my family?" In the final part of the book, Dr. Agronin provides simple but revealing charts that you can fill out to identify, develop, and optimize your unique age-given strengths. It's nothing short of an action plan to help you age better by improving how you value the aging process, guide yourself through stress, and find ways to creatively address change for the best possible experience and outcome.
Think Like a Monk
Author: Jay Shetty
Publisher: Simon & Schuster
ISBN: 1982134488
Category : Self-Help
Languages : en
Pages : 352
Book Description
Jay Shetty, social media superstar and host of the #1 podcast On Purpose, distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious, more meaningful life. When you think like a monk, you’ll understand: -How to overcome negativity -How to stop overthinking -Why comparison kills love -How to use your fear -Why you can’t find happiness by looking for it -How to learn from everyone you meet -Why you are not your thoughts -How to find your purpose -Why kindness is crucial to success -And much more... Shetty grew up in a family where you could become one of three things—a doctor, a lawyer, or a failure. His family was convinced he had chosen option three: instead of attending his college graduation ceremony, he headed to India to become a monk, to meditate every day for four to eight hours, and devote his life to helping others. After three years, one of his teachers told him that he would have more impact on the world if he left the monk’s path to share his experience and wisdom with others. Heavily in debt, and with no recognizable skills on his résumé, he moved back home in north London with his parents. Shetty reconnected with old school friends—many working for some of the world’s largest corporations—who were experiencing tremendous stress, pressure, and unhappiness, and they invited Shetty to coach them on well-being, purpose, and mindfulness. Since then, Shetty has become one of the world’s most popular influencers. In 2017, he was named in the Forbes magazine 30-under-30 for being a game-changer in the world of media. In 2018, he had the #1 video on Facebook with over 360 million views. His social media following totals over 38 million, he has produced over 400 viral videos which have amassed more than 8 billion views, and his podcast, On Purpose, is consistently ranked the world’s #1 Health and Wellness podcast. In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us. He transforms abstract lessons into advice and exercises we can all apply to reduce stress, improve relationships, and give the gifts we find in ourselves to the world. Shetty proves that everyone can—and should—think like a monk.
Publisher: Simon & Schuster
ISBN: 1982134488
Category : Self-Help
Languages : en
Pages : 352
Book Description
Jay Shetty, social media superstar and host of the #1 podcast On Purpose, distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious, more meaningful life. When you think like a monk, you’ll understand: -How to overcome negativity -How to stop overthinking -Why comparison kills love -How to use your fear -Why you can’t find happiness by looking for it -How to learn from everyone you meet -Why you are not your thoughts -How to find your purpose -Why kindness is crucial to success -And much more... Shetty grew up in a family where you could become one of three things—a doctor, a lawyer, or a failure. His family was convinced he had chosen option three: instead of attending his college graduation ceremony, he headed to India to become a monk, to meditate every day for four to eight hours, and devote his life to helping others. After three years, one of his teachers told him that he would have more impact on the world if he left the monk’s path to share his experience and wisdom with others. Heavily in debt, and with no recognizable skills on his résumé, he moved back home in north London with his parents. Shetty reconnected with old school friends—many working for some of the world’s largest corporations—who were experiencing tremendous stress, pressure, and unhappiness, and they invited Shetty to coach them on well-being, purpose, and mindfulness. Since then, Shetty has become one of the world’s most popular influencers. In 2017, he was named in the Forbes magazine 30-under-30 for being a game-changer in the world of media. In 2018, he had the #1 video on Facebook with over 360 million views. His social media following totals over 38 million, he has produced over 400 viral videos which have amassed more than 8 billion views, and his podcast, On Purpose, is consistently ranked the world’s #1 Health and Wellness podcast. In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us. He transforms abstract lessons into advice and exercises we can all apply to reduce stress, improve relationships, and give the gifts we find in ourselves to the world. Shetty proves that everyone can—and should—think like a monk.
How Will You Measure Your Life? (Harvard Business Review Classics)
Author: Clayton M. Christensen
Publisher: Harvard Business Review Press
ISBN: 1633692574
Category : Business & Economics
Languages : en
Pages : 28
Book Description
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Publisher: Harvard Business Review Press
ISBN: 1633692574
Category : Business & Economics
Languages : en
Pages : 28
Book Description
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Ikigai
Author: Héctor García
Publisher: Penguin
ISBN: 0143130722
Category : Self-Help
Languages : en
Pages : 209
Book Description
INTERNATIONAL BESTSELLER • 2 MILLION+ COPIES SOLD WORLDWIDE “Workers looking for more fulfilling positions should start by identifying their ikigai.” ―Business Insider “One of the unintended—yet positive—consequences of the [pandemic] is that it is forcing people to reevaluate their jobs, careers, and lives. Use this time wisely, find your personal ikigai, and live your best life.” ―Forbes Find your ikigai (pronounced ee-key-guy) to live longer and bring more meaning and joy to all your days. “Only staying active will make you want to live a hundred years.” —Japanese proverb According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy. In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day?
Publisher: Penguin
ISBN: 0143130722
Category : Self-Help
Languages : en
Pages : 209
Book Description
INTERNATIONAL BESTSELLER • 2 MILLION+ COPIES SOLD WORLDWIDE “Workers looking for more fulfilling positions should start by identifying their ikigai.” ―Business Insider “One of the unintended—yet positive—consequences of the [pandemic] is that it is forcing people to reevaluate their jobs, careers, and lives. Use this time wisely, find your personal ikigai, and live your best life.” ―Forbes Find your ikigai (pronounced ee-key-guy) to live longer and bring more meaning and joy to all your days. “Only staying active will make you want to live a hundred years.” —Japanese proverb According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy. In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day?
You Only Live Once
Author: Jason Vitug
Publisher: John Wiley & Sons
ISBN: 1119267366
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Get your finances in order with smart budgeting and money mindfulness You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself financially in ten years? Five years? This time next year? What does money do for you? Once you know your destination, you can begin charting your course. Step-by-step guidance walks you through the budgeting process, and shows you how to plan your financial path to point toward your goals. You'll learn how to prioritize spending, how to save efficiently, and how to take advantage of simple tools you didn't know you had. Next comes the most important part: taking control. You need to really look at how you perceive and use money day-to-day. Chances are, changing a few habits could give you some breathing room and help you reach your goals sooner. You work hard for your money, yet there never seems to be enough. You don't need to live like a pauper, but you need to be truly aware of just where your money is going, and why. Financial awareness is the key to a financially secure future, and this book unpacks it all to help you get where you want to go. Accept past decisions and articulate your financial goals Align your lifestyle with your budget Explore your relationship with money Re-evaluate financial habits and behaviors You know you need a budget, but you never seem to get around to doing it. Or maybe you did, but you can never seem to stick to it. Smart planning is a major factor in financial security, and it involves just as much introspection as math. You Only Live Once is more than a budgeting guide—it's a guide to revamping your financial behaviors to achieve the life you want.
Publisher: John Wiley & Sons
ISBN: 1119267366
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Get your finances in order with smart budgeting and money mindfulness You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself financially in ten years? Five years? This time next year? What does money do for you? Once you know your destination, you can begin charting your course. Step-by-step guidance walks you through the budgeting process, and shows you how to plan your financial path to point toward your goals. You'll learn how to prioritize spending, how to save efficiently, and how to take advantage of simple tools you didn't know you had. Next comes the most important part: taking control. You need to really look at how you perceive and use money day-to-day. Chances are, changing a few habits could give you some breathing room and help you reach your goals sooner. You work hard for your money, yet there never seems to be enough. You don't need to live like a pauper, but you need to be truly aware of just where your money is going, and why. Financial awareness is the key to a financially secure future, and this book unpacks it all to help you get where you want to go. Accept past decisions and articulate your financial goals Align your lifestyle with your budget Explore your relationship with money Re-evaluate financial habits and behaviors You know you need a budget, but you never seem to get around to doing it. Or maybe you did, but you can never seem to stick to it. Smart planning is a major factor in financial security, and it involves just as much introspection as math. You Only Live Once is more than a budgeting guide—it's a guide to revamping your financial behaviors to achieve the life you want.
Well Designed Life
Author: Kyra Bobinet
Publisher:
ISBN: 9780996734578
Category :
Languages : en
Pages : 414
Book Description
"I know what I should do...I just don't know why I don't do it." This phrase captures a universal human experience--we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do--and how we can change. Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design--and designers are the new rock stars. Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives--to empower you as the designer of your life. Dr. Bobinet has gathered ten key concepts from psychology, behavior and neuroscience and applies each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what's going on inside our head and applying the flexible mindset of a designer. She writes, "Adopting the mindset of a designer puts you in the driver's seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that work--in real life. This is about you acting on what you always wished you would do. It's about stepping out of any areas of helplessness and into creative self-direction. You have a choice: design your life or let it design you!" Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors--leaving you with the keys to free yourself from your conditioning and lead a well-designed life.
Publisher:
ISBN: 9780996734578
Category :
Languages : en
Pages : 414
Book Description
"I know what I should do...I just don't know why I don't do it." This phrase captures a universal human experience--we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do--and how we can change. Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design--and designers are the new rock stars. Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives--to empower you as the designer of your life. Dr. Bobinet has gathered ten key concepts from psychology, behavior and neuroscience and applies each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what's going on inside our head and applying the flexible mindset of a designer. She writes, "Adopting the mindset of a designer puts you in the driver's seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that work--in real life. This is about you acting on what you always wished you would do. It's about stepping out of any areas of helplessness and into creative self-direction. You have a choice: design your life or let it design you!" Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors--leaving you with the keys to free yourself from your conditioning and lead a well-designed life.
Higher Is Waiting
Author: Tyler Perry
Publisher: Random House
ISBN: 0812989341
Category : Religion
Languages : en
Pages : 225
Book Description
In this intimate book of inspiration, Tyler Perry writes of how his faith has sustained him in hard times, centered him in good times, and enriched his life. Higher Is Waiting is a spiritual guidebook, a collection of teachings culled from the experiences of a lifetime, meant to inspire readers to climb higher in their own lives and pull themselves up to a better, more fulfilling place. Beginning with his earliest memories of growing up a shy boy in New Orleans, Perry recalls the moments of grace and beauty in a childhood marked by brutality, deprivation, and fear. With tenderness he sketches portraits of the people who sustained him and taught him indelible lessons about integrity, trust in God, and the power of forgiveness: his aunt Mae, who cared for her grandfather, who was born a slave, and sewed quilts that told a story of generations; Mr. Butler, a blind man of remarkable dignity and elegance, who sold penny candies on a street corner; and his beloved mother, Maxine, who endured abuse, financial hardship, and the daily injustices of growing up in the Jim Crow South yet whose fierce love for her son burned bright and never dimmed. Perry writes of how he nurtured his dreams and discovered solace in nature, and of his resolute determination to reach ever higher. Perry vividly and movingly describes his growing awareness of God’s presence in his life, how he learned to tune in to His voice, to persevere through hard times, and to choose faith over fear. Here he is: the devoted son, the loving father, the steadfast friend, the naturalist, the philanthropist, the creative spirit—a man whose life lessons and insights into scripture are a gift offered with generosity, humility, and love.
Publisher: Random House
ISBN: 0812989341
Category : Religion
Languages : en
Pages : 225
Book Description
In this intimate book of inspiration, Tyler Perry writes of how his faith has sustained him in hard times, centered him in good times, and enriched his life. Higher Is Waiting is a spiritual guidebook, a collection of teachings culled from the experiences of a lifetime, meant to inspire readers to climb higher in their own lives and pull themselves up to a better, more fulfilling place. Beginning with his earliest memories of growing up a shy boy in New Orleans, Perry recalls the moments of grace and beauty in a childhood marked by brutality, deprivation, and fear. With tenderness he sketches portraits of the people who sustained him and taught him indelible lessons about integrity, trust in God, and the power of forgiveness: his aunt Mae, who cared for her grandfather, who was born a slave, and sewed quilts that told a story of generations; Mr. Butler, a blind man of remarkable dignity and elegance, who sold penny candies on a street corner; and his beloved mother, Maxine, who endured abuse, financial hardship, and the daily injustices of growing up in the Jim Crow South yet whose fierce love for her son burned bright and never dimmed. Perry writes of how he nurtured his dreams and discovered solace in nature, and of his resolute determination to reach ever higher. Perry vividly and movingly describes his growing awareness of God’s presence in his life, how he learned to tune in to His voice, to persevere through hard times, and to choose faith over fear. Here he is: the devoted son, the loving father, the steadfast friend, the naturalist, the philanthropist, the creative spirit—a man whose life lessons and insights into scripture are a gift offered with generosity, humility, and love.
Purposeful Brands
Author: Sandy Skees
Publisher: Kogan Page Publishers
ISBN: 1398609846
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Publisher: Kogan Page Publishers
ISBN: 1398609846
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Finding Meaning and Success
Author: Chris Palmer
Publisher: Rowman & Littlefield
ISBN: 1475850549
Category : Self-Help
Languages : en
Pages : 265
Book Description
This book will help you design and create the best version of yourself. It will give you the chance to shape the kind of person you want to be, and to articulate the goals you want to achieve in your life, both professionally and personally. It will help you behave in ways that are true to your most honorable and generous self. It is a practical guide for people who are interested in leading a more meaningful and successful life, or helping others to do so. It teaches you how to author your own life and how to make commitments to yourself and others that will transform your life for the better. You’ll learn to reflect on your life, think about what really matters to you, and how to create a personal mission statement. You’ll think about your values, articulate your goals, and manage your time effectively. You’ll explore what it means to live an examined life. At the end of each chapter, there are questions to think about and actions to take that reinforce the key messages.
Publisher: Rowman & Littlefield
ISBN: 1475850549
Category : Self-Help
Languages : en
Pages : 265
Book Description
This book will help you design and create the best version of yourself. It will give you the chance to shape the kind of person you want to be, and to articulate the goals you want to achieve in your life, both professionally and personally. It will help you behave in ways that are true to your most honorable and generous self. It is a practical guide for people who are interested in leading a more meaningful and successful life, or helping others to do so. It teaches you how to author your own life and how to make commitments to yourself and others that will transform your life for the better. You’ll learn to reflect on your life, think about what really matters to you, and how to create a personal mission statement. You’ll think about your values, articulate your goals, and manage your time effectively. You’ll explore what it means to live an examined life. At the end of each chapter, there are questions to think about and actions to take that reinforce the key messages.