Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118659961
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Author: John E. Johnson
Publisher:
ISBN: 9780978645229
Category : Business planning
Languages : en
Pages : 0
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Book Description
Author: B. Keith Simerson
Publisher: Bloomsbury Publishing USA
ISBN: 0313384819
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully. When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. Strategic Planning: A Practical Guide to Strategy Formulation and Execution weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability. The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization. Specific methodologies, tools, and techniques will guide readers to successful strategy formation—and execution.
Author: Stephen A. Matthews
Publisher: Bloomsbury Publishing USA
ISBN: 1610690591
Category : Language Arts & Disciplines
Languages : en
Pages : 118
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Book Description
For practitioners, this text provides an easy-to-understand approach to strategic planning and execution. The general recipe for achieving an intended outcome is equal parts of the following: clear vision and mission, a practical strategic plan, daily activities linked to the mission, and unified commitment to the plan. However, orchestrating the details of these necessary components is somewhat more complicated. Crash Course in Strategic Planning uses a process approach to the creation of a strategic plan, providing practitioners with no-nonsense instruction on planning. The volume is arranged to lead the reader through the stages of planning, from the beginning development stages through the execution of the plan to completing the plan and attaining the objective. A variety of recommended planning techniques are supplied for groups to use to accomplish their planning goals, and the final chapter emphasizes the importance of overall organizational commitment to execution of the plan.
Author: Joy L. Fuller
Publisher: Library Association Publishing (UK)
ISBN: 9780838947753
Category : Organizational change
Languages : en
Pages : 0
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Book Description
Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 786
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Book Description
Author: Jeffrey Russell
Publisher: Association for Talent Development
ISBN: 1607284804
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This title is an all-in-one, 'how-to' guide for developing strategic planning, thinking, and decision making competencies of CEOs, managers, supervisors, and frontline employees. It offers a practical set of interactive and customizable learning modules that serve as a roadmap for directing the right framework, culture, and philosophy in your organization. The accompanying CD-ROM includes handouts, checklists, assessments, and customizable PowerPoint(tm) slides.
Author: Susan Barksdale
Publisher: Association for Talent Development
ISBN: 1607284529
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Create a dynamic strategic plan, central to your organizations ability to make critical business decisions, with this step-by-step walk through the strategic planning process. 10 Steps to Successful Strategic Planning offers a simple 10 step process to assessing your priorities, organizing your goals, and getting your organization on the path to planned success. Loaded with worksheets, exercises, tips, tools, checklists, and other easy-to-use and interactive learning aids, this title guides you through the entire strategic planning process.
Author: Mike Song
Publisher: Berrett-Koehler Publishers
ISBN: 1605099023
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Offers an easy-to-implement solution to a problem--e-mail and information overload--that plagues millions of people • Draws on the authors' extensive experience working with major corporate clients • Includes a real-world case study of how the principles in the book were implemented at Capital One Do you spend so much time dealing with e-mails--reading them, writing them, responding to them, responding to responses--that you feel like you're just going round and round and getting nowhere? Meet Harold, an HR director so overwhelmed by email he feels like a hamster on a wheel. Just in time, Harold meets a coach--a leading expert on email efficiency and etiquette with a simple system that helps Harold eliminate needless emails, write better messages, and file and find information in a flash. He gets immediate results--and reclaims his life. This delightful and much-needed fable is based on the authors' extensive experience helping employees at companies like Clear Channel, Procter and Gamble, and Pfizer manage e-mail more efficiently. The book includes a remarkable case study of the authors' work with Capital One, where employees estimated they saved thirteen days a year by applying Hamster Revolution techniques. This book is perfect for time-starved professionals eager to restore balance and order to their busy lives.
Author: Mike Song
Publisher: Berrett-Koehler Publishers
ISBN: 1605090085
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Are meetings taking over your life? You're not alone. Meet Iris, a sales director so overwhelmed by meetings that she feels like a hamster on a wheel—in fact, she's turned into one. Just in time, she meets a coach—a leading meeting efficiency expert—with a simple system that helps her regain her sanity and humanity. The coach's secret is a laser-like focus on the five biggest meeting pain points: 1. Meeting overload: Professionals waste twenty-four days a year in useless meetings. 2. Missing success ingredients: ninety percent of all professionals attend meetings that lack a clearly stated objective and agenda. 3. Virtual-meeting chaos: Disinterested participants + endless technical glitches huge amounts of wasted time. 4. Agenda adrift: Goals are missed when meetings veer off course. 5. Action distraction: Incomplete action items result in delayed projects and missed deadlines. The coach demonstrates that these five challenges are damaging Iris's career and costing the world over a trillion dollars each year. He provides practical new solutions that rapidly transform Iris from victim to victor. These solutions are tailored to the technology-driven world in which Iris lives—she discovers how to use e-calendars, PDAs, and virtual meetings to make her life easier, not more complicated. She applies the solutions, gets immediate results, and reclaims her life. The Hamster Revolution for Meetings focuses on a small number of high-impact best practices that really work. Included is a landmark case study that shows how 3,000 Capital One associates reclaimed ten days per year while improving meeting effectiveness by over 35 percent.
