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Author: John E. Johnson
Publisher:
ISBN: 9780978645229
Category : Business planning
Languages : en
Pages : 0
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Book Description
Author: John E. Johnson
Publisher:
ISBN: 9780978645229
Category : Business planning
Languages : en
Pages : 0
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Book Description
Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118659961
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Author: B. Keith Simerson
Publisher: Bloomsbury Publishing USA
ISBN: 0313384819
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully. When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. Strategic Planning: A Practical Guide to Strategy Formulation and Execution weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability. The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization. Specific methodologies, tools, and techniques will guide readers to successful strategy formation—and execution.
Author: Stephen A. Matthews
Publisher: Bloomsbury Publishing USA
ISBN: 1610690591
Category : Language Arts & Disciplines
Languages : en
Pages : 118
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Book Description
For practitioners, this text provides an easy-to-understand approach to strategic planning and execution. The general recipe for achieving an intended outcome is equal parts of the following: clear vision and mission, a practical strategic plan, daily activities linked to the mission, and unified commitment to the plan. However, orchestrating the details of these necessary components is somewhat more complicated. Crash Course in Strategic Planning uses a process approach to the creation of a strategic plan, providing practitioners with no-nonsense instruction on planning. The volume is arranged to lead the reader through the stages of planning, from the beginning development stages through the execution of the plan to completing the plan and attaining the objective. A variety of recommended planning techniques are supplied for groups to use to accomplish their planning goals, and the final chapter emphasizes the importance of overall organizational commitment to execution of the plan.
Author: Thomas A. McLaughlin
Publisher: John Wiley & Sons
ISBN: 0471788287
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Author: United States. Federal Aviation Administration
Publisher:
ISBN:
Category : Aeronautics and state
Languages : en
Pages : 148
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Book Description
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 786
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Book Description
Author: Jeffrey Russell
Publisher: Association for Talent Development
ISBN: 1607284804
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This title is an all-in-one, 'how-to' guide for developing strategic planning, thinking, and decision making competencies of CEOs, managers, supervisors, and frontline employees. It offers a practical set of interactive and customizable learning modules that serve as a roadmap for directing the right framework, culture, and philosophy in your organization. The accompanying CD-ROM includes handouts, checklists, assessments, and customizable PowerPoint(tm) slides.
Author: Susan Barksdale
Publisher: Association for Talent Development
ISBN: 1607284529
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Create a dynamic strategic plan, central to your organizations ability to make critical business decisions, with this step-by-step walk through the strategic planning process. 10 Steps to Successful Strategic Planning offers a simple 10 step process to assessing your priorities, organizing your goals, and getting your organization on the path to planned success. Loaded with worksheets, exercises, tips, tools, checklists, and other easy-to-use and interactive learning aids, this title guides you through the entire strategic planning process.
Author: Dan Hogan
Publisher: Dan Hogan
ISBN: 193958535X
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Achieve Your Company Goals with a Team Management System For an organization to achieve its vision, mission, and strategic objectives, everyone must do their part. But without a Team Management System (TMS), it can be challenging to keep teams moving in the same direction. A strong TMS ensures attitudes and work behaviors are aligned throughout your organization. Your TMS calls on each team to set performance goals aligned with the enterprise's strategic objectives. Every quarter, teams report progress towards achieving stated goals. Why Use Right-Minded Teamwork’s TMS Model? In this book, you will learn the Right-Minded Teamwork (RMT) approach to implementing a Team Management System. As you follow this four-phase plan, you will align teammate attitudes and work behaviors with company values to produce results. Within the first six to 12 months, your TMS will begin paying for itself. Within the first year, your TMS will demonstrate consistent, enterprise-wide gains. In this book, you will find detailed guidance on implementing all four phases. You will also find operation agreements, charters, and specific actions to take for the first 90 days and beyond. Here's How RMT’s Team Management System Works TMS is much like your employee performance management system but on a team level. Every team in the enterprise sets performance goals that align with and help achieve the enterprise’s strategic plan. Every quarter, each team measures and reports its actual progress towards achieving those goals. The following teams should be initially involved in establishing the organization’s TMS: Executive Leadership, TMS Steering Team, and Internal team-building facilitators. Eventually, the TMS is rolled out across the organization, and all teams participate. Phase 1 – Executive Leadership launches TMS. Here RMT is implemented in the executive team; RMT is adopted as the enterprise’s standard teamwork process and Executives establish a Steering Team that will start up and initially manage the TMS. Phase 2 – Steering Team creates, organizes, and pilots the TMS. Here the Steering Team creates the enterprise’s startup TMS, chooses team facilitators, pilots the startup TMS in a few teams, and fine-tunes the TMS in preparation for a broader enterprise rollout. Phase 3 – Measure performance and roll out the TMS to all teams. Within three to four months after startup, the first quarterly TMS results are reported, The TMS is rolled out to more teams within the first 12 to 18 months and within 24 months, TMS quarterly reports demonstrate beneficial enterprise results. Phase 4 – Continue TMS for growth and sustainability. The Steering Team is transformed into a stable growth and management phase with the executive team's support and guidance. Benefits: Why Establish an RMT-Based Team Management System? When an enterprise has a strong Team Management System, you increase the likelihood that every team is aligned with the enterprise's strategic plan, thus operating with focused clarity. This enterprise-wide alignment ensures all teams are pulling the organization in the same direction. Consequently, the organization regularly achieves a higher percentage of its strategic goals year over year. Within the first six to 12 months, RMT’s version of a TMS will begin paying for itself. Within the first 18 to 24 months, TMS will report consistent and demonstrable enterprise-wide results. These results, when communicated internally, will foster employee motivation and pride. When communicated externally, the enterprise’s reputation and stature increase. Start your journey today, and achieve enterprise-wide success with RMT’s Team Management System.
